BLUSHING BRIDES 



BRING BUSINESS 



tin InicLiK !!< (I phrasi . "Ihrt cniiiis tin hruh ." iik'His nioff hi llir 

 \__, llovisi llhtn (I ft If )if)t< s ffdiii tin ftttnoiis ni(ir<li irliich mcnit} ixtHKx fin hrnh 

 (hnrn lln <iisl( . Wlu ii n (jirl !>( conns a hri<h , jhnn rs }>l(tii (tti liii})ort(Utt part 

 III tin <)i<(isi(ni. That is irlnj ,h(tn is so projttitlili ii month for fhn'ists. 



m 



I'NE is the lu'iilr's inoutli, 

 iKit bcM-aust' tlu'rc nre so 

 many JiKirc; of hvv kind at 

 this tiiiK' tliaii tlirre aro in 

 otlit'i' moiitlis, but bocauso 

 slic rt'i-('i\cs iiioro atten- 

 tion at this tiiHc tliaii at 

 any otlicT. And in this 

 urcater attention, Howcrs 

 jilay an inijxtrtant part. 



June is thi^ I'ashionalih' tlnif to jjet 



married and it is tht' I'ashionabh' iieoph' 



who nse a profusion of llowers. The 



weibiintis of .Juno a\era<;e of bet- 

 ter (|uaiity tiian do tlie 



wediiinjis of tlie rest of the 



year, considi'ring them from 



tiie florist "s viewjxiint. They 



call for more and l>etter 



flowers. 



A period of prosperity ini- 



]iaiall('hM| in thi' liistory oi' 



our country, not limited to 



any one jiort ion, but exteud- 



in^r nat ion w idi', lias had its 



eti'ects upon all classes. Thi^ 



wealth per cajiita at the 



j)resent time is inueli hii^her 



th.an it was a fcnv years u'j,". 



And with this wealth, social 



affairs li;i\e sur|iasse(| pre 



vious si)lendor. To say that 



weddings tliis .Tune will be 



more than usually ^oryeous 



would be putting- it mihlly. 



Free Spending. 



The iii^di prices of every 

 thinji durinj; tlie war anil the 

 hiyjher prices since its close 

 have I'diicateil the peo]ile to 

 spend lar<,ur sums fri'ely. To 

 nu-et these hi<;h prici's. more 

 money has been in circula- 

 tion .ind more has been and 

 will be spent. I'or the wed 

 dinjis this .June a lar;^c 

 amount will find its way into 



florists' cofTels. 



There is no time that a 

 florist handles orders when 

 his i)roduct and workman- 

 ship receive such critical at- 

 tention as ;it a weddin^^ 

 The llowers .are subject to ;is 

 keen scrutiny as the bride 's 

 {^own. There is so much sen- 

 timentality attached to ;i 

 weddinjr tliat if every little 

 thinjx _ does, not ple.ase, a 

 cloud i.s thrown o\ er the oc- 

 casion. The work of ;i tlii- 

 rist on an occasion of this 

 kiml is sure to "make or 

 break" him. 



.lune weibliuii's L;'i\'e the ilurist an oji- 



The wedding- order takes in so irnich 



portunity to put his work before dis- that the llorist who is reallv ;iii artist 

 criminat inii' eyes aiul it' it pleases, he is j^ixcn ;in op|iortunity to ^\\u his cre- 

 is sure to hear about it and if it does at ix'e yeiii us lull suav. Tlu decorations 



iKd, ihert' is no doubt that he will hear 

 about it in more than one way. It 

 should be remembered that e\eiy ]ier- 

 son present at this momentous occasion 



••it the home aini .at the (diiirdi ;ind the 

 m.akin^f up of the boiupiets all reijuire 

 expert attention. Like everythin}r else 

 fashions, prict's, ])oliticians — the style 



is a possible flower buyer :iml there is of decorations (diant^es. People have 

 no better time for ad\'ert isiui^. A luit the s;inie ii|ea> .about house ;iud 

 ]ile;isin^ wcdilini; decoration is as i;ood (hiiiah decorations th.at the\' hacl a few 



a form of advertisement as any other, 

 lerhajis bcdter, in'cause ot' the personal 



years aj^o. Of recent years the cus- 

 tomer looks lar<,rely to the decorator for 



pf^ MrtLI E3 rpfc^i B r?y.fWrB-fW^fW^fW ^fW ^-^T^ 







contact with [)rosjK'cti\e llowci buyers. mlvice and suy^i'stions. It is differ- 

 ent from the time when the 

 customer h a d e\-erything 

 planned and allowed tlie flo- 

 rist merely to exi'cllti- the 

 oi'ler. l.iit ;ilt hou>;h now tlie 

 dei(ii;itor uses his own ideas, 

 the effect, must ple.i>e the 

 customer. 



1 II 'lie lar^e cit ies, the 



.•ipait iiieiit hotel has taken 



ml ''"' pl.'ice (,f mau\' homes. 



These Ii,,te!s, tloMl-h d i fler- 



eiit t rom the oriiiiiary tran- 

 sient Indel, are public places 

 ulieie fashionable |ieo[de 

 coiim-ej:;ite. hohl clinners, 

 Ig^ dances and all m;iniier id" so- 

 bj] cial functions. A decoration 

 [T-l ill oiu' of lhes(» ludels ittcans 

 |©1 •' h-ir;.;e order to a tinrist.'" It 

 usii;illy t.-ikes iimre than the 

 iisii.il ;imouiit of stock and of 

 jjoj course the work must be of 



the hl^^hest Jiossible f^rado. 

 .\nd aside from the imme- 

 di.ate remuneration fer such 

 »oik. the ;id V eit isiu!,' \;ilue 

 ot' a II exc(dlent decdi'at ion is 

 ot 1 oiisider.able importance. 



After Business. 



i 



ll.as it e 



\(T occurrei! to 



a \ve.Mmi 



[ij'gjgi'gJijgJlj^gr^'gi^'gMj^Mji 



;i iiyone w ii ;, 



would bi without . llowers .' 



' '.a 11 sioh a t h i II lJ be 



im.-iLji I .' ( >ne wie.iM say 



^ that it i^ possilil,', but ()f 

 coiirst' not, probable. Hut 

 with this knowledge that 

 there is almost .'iii .absolute 

 nei-essitv for llowcrs, does 

 the tlori^t res* .and w;lit for 



t he (U'llers to cellle t o ll lUI ? 



S( me lb'. A f( ature ,.f this 

 loisiness ;< th.-it it is sellini,' 

 soiiiethini; that a jiersou 

 w.aiits. Wli.at CMiiM b,' I'.asier 

 than s,.||ii|._r siMilet hiiii^ a 



jiers),!! must ha\ o .' 



It is not every florist, how- 

 ex <r, w Ikj ^ets many wedding 



