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JUNB 3, 1920. 



The Florists^ Review 



15 



Novelty and Variety May Be Given to Wedding Bouquets by the Use of Seasonal Flowers. 



satisfactory and show a good feeling 

 toward a movement designed only to 

 benefit the trade. 



Other Trades' Interest. 



The good results forthcoming from 

 our campaign have excited the jealousy 

 of other trades. A particular instance 

 of this is found in the Keystone for 

 May, a trade paper in the .iewelry trade. 

 In this number, occupying a full page, 

 is a poetic effusion under the heading, 

 "Say It with Jewelry," illustrated 

 with a picture su])posedly showing the 

 advantage of jewelry as a gift that is 

 permanent over one of flowers, quickly 

 perishable. 



These jealous interests may pervert 

 our slogan as they will, but ' ' Say It 

 with Flowers ' ' was well conceived, and 

 it cannot suffer so long as we keep on 

 exploiting it. There has always been 

 a language of flowers, and flowers speak 

 this language as nothing else in this 

 world's goods can. Flowers are more 

 than gifts; they are messengers on 

 trusted with the sweetest messages pos 

 sible of conveyance. In sickness, sor- 

 row and joy they speak — could any- 

 thing else supplant them? 



It is this sentiment that our ])ublicity 

 has been promoting. Flowers were 

 never considered in this light as they 

 are now. Look over our beautiful ad- 

 vertisemcnts, which have aj)])eared in 

 the national magazines, and it must be 

 admitted that they touch the sentimen- 

 tal side of their readers; they place 

 flowers in a different category from that 

 in which they have ordinarily figured. 

 They excite a desire to possess or use 

 flowers under conditions not previouslv 

 considered, and they remind readers of 

 forgetfulness in the matter of many 

 little courtesies which go to make up 

 the spice of life. 



Support Needed. 



This has all along been the prime ob- 

 ject of the campaign — to induce a 

 greater and more intelligent use of 

 flowers. And it is for this purpose that 

 the support of florists has been asked 



support which should enable us to 

 finance the cost of this most necessary 

 publicity. There is no getting away 

 from the fact that the campaign is ex- 

 erting a wonderful influence for our 

 good, and it should be the absolute duty 

 of every florist, no matter where locat- 

 ed, to contribute to the fund whatever 

 amount he can. As we have so often 

 said, such a contribution is an invest- 

 ment pure and simple, and ])ays mighty 

 good interest. Our committee is sorely 

 in need of further funds to arrange for 

 a vigorous continuance of the campaign, 

 the best movement ever inaugurated in 

 the florists' industry. 



If you, reader, have not subscribed al- 

 ready, won't you favor the committee 

 and incidentally yourself by sending a 

 check to the secre'tary forthwith? Don't 

 worry about the amount — -you can send 

 more later if you wish to do so. 



John Young, Sec 'y. 



PROVIDENCE, R. I. 



The Market. 



Almost ideal weather conditions, a 

 late season for outdoor flowers and an 

 increasing custom of grave decoration 

 made Memorial day this year break all 

 records. The situation is summed up 

 in the statement that there was a big 

 demand, with a fair supply and prices 

 a|)proximately the same as a year ago. 

 Probably the feature of the present 

 year's situation was the remarkably 

 large number of designs in magnolia 

 leaves and artificial flowers that were 

 used. Every department store, corner 

 grocery and notion store offered these 

 designs in great number and varietv, 

 ranging in price from 98 cents to $6 

 and $7. Some of the pieces handled 

 by the downtown florists were remark- 

 ably handsome and brought good prices. 



Potted plants for cemeteries on Me- 

 morial day have been growing in favor 

 for several years and the demand was 

 especially large for plants in 3-inch to 

 Cinch pots. Geraniums were well in 

 the lea(T in popularity and retailed at- 



from 75 cents to $1 50 per i)lant. Many 

 of the florists had pans containing three 

 or four plants that brought from $2 to 

 $7.50. 



The quotations of the market Satur- 

 day morning. May 29, ranged as fol- 

 lows: Carnations, .$10 to $15 per hun- 

 dred; roses, $4 to $25; sweet jjcas, $1 

 and $2; callas, $2 and $3 per dozen; val- 

 ley, mostly fiekl-grown, $2 to $5 per 

 hundred. 



Various Notes. 



J. E. Kojuicinian is moving from his 

 store, 47 Eddy street, to enlarged quar- 

 ters in the building purchased by liim 

 several months ago, on Custom House 

 stieet. 



Theodore Peterson, of Hogg's Green- 

 houses, on Benefit street, had the table 

 ilecorations, ])alnis and potted plants 

 and nearly a dozen l.-irge reception bou- 

 quets for the big Knights Templar rc- 

 cei)tion, dinner and ball Thursday, 

 May 27. 



M. F. Pollock, who recently gave up 

 hei store on Reaco i avenue, is now lo- 

 cated at 249 Pine street. 



Edmund G. Brooke, Jr., of T. J. John- 

 ston & Co., has the sympathy of the 

 trade in the death last week of his 

 father, Edmund G. Brooke. W. H. M. 



BUSINESS EMBARRASSMENTS. 



Tacoma, Wash.— In the case of Acme 

 Floral Co. vs. Hayden -Watson Floral 

 Co., the receiver, E. K. Murray, has 

 filed his report showing receipts and 

 disbursements and a list of claims, in- 

 cluding disputed ones, together with 

 propositions for compromise of them. 

 The receiver asks that .-i thirty per cent 

 dividend be declared. The court has set 

 June 9,.at^ 10 a. in.,,as the time for pass- 

 ing on this report. ' — '-- — ' - — 



Shreveport, La.— George I. Hotfield is 

 a grower of plants, vegetables and cut 

 flowers. 



North Judson, Ind. — J. E. Smith, 

 father of Claude Smith, of Pontiac, 

 Mifh., is starting in business. 



