JUNB 10, 1920. 



The Florists^ Review 



21 



^3^3^3!^3SS3S^ 



S. A. F. NEWS 



^«w^fl>wiw*i»^ffl?^^ig^wy^^^ 



S. A. F. CONVENTION HALL. 



In regard to a report that the Ninth 

 Garage, in which the Society of Ameri- 

 can Florists' convention and trade ex- 

 hibition is to be held in Cleveland, 

 August 17 to 19, might not be ready in 

 time for occupancy, Vice-president F. 

 C. W. Brown and Herman P. Knoble, 

 acting for our executive board, give as- 

 surance that the building, at least the 

 floor we are to occupy, will be ready in 

 ample time for our purpose. The only 

 problem now before the advisory board 

 in charge of convention arrangements is 

 one looking to a rearrangement of the 

 floor plan, which will provide more ex- 

 hibition space. It is expected that by re- 

 ducing the width of the aisles, addi- 

 tional space can be secured to accom- 

 modate a few more exhibits, without 

 material change in the location of ex- 

 hibits already provided for. The largest 

 trade exhibition in the history of the 

 society is now more than a possibility. 

 John Young, See'y. 



GOOD EXHIBITION ASSUSED. 



At Convention in August. 



Almost every foot of available space 

 set out on the original plan covering 

 the trade exhibition at the Cleveland 

 convention of the S. A. F. has been re- 

 served and an exhibition of high order 

 is assured. Every endeavor is being 

 made to accommodate late comers and 

 it is hoped that by an extension of the 

 floor area a few more exhibitors may 

 be accommodated. Never before were 

 reservations so numerous at this early 

 date as to take up all the space set out 

 on the official plan. The list of ex- 

 hibitors so far is as follows: 



Alabama Evergreen Excbange, Cleveland, 0. 

 American Bulb Co., Chicago, 111. 

 Atlantic Machine & Mfg. Co., Cleveland, 0. 

 larnard Co., W. W., Chicago, 111. 

 I ayersdorfer & Co.. H., Phiuaelphla, Pa. 

 BerBmann-Koropp Co., Chicago, 111. 

 Hnrllngton Willow Ware Shops, Burlington, la. 

 Uiicago Printed String Co., Chicago, 111. 

 tohen & Hiller, Inc., New York city. 

 CraiK Co., Robert, Norwood, Pa. 

 De La Mare Co., A. T., New York city. 

 Duro Paper Products Co., Chicago. 111. 

 ^^^l-lverson Pottery Co., W. H., New Brighton, 



Evans Co., John A.. Richmond. Ind. 

 Jjxcello Mfg. Co.. Cleveland, O. 

 ^arquhar & Co., R. & j., Boston, Mass. 

 »;au8t, Henry I.. Merlon. Pa. 

 vJj^^ Chemical Co., Cleveland, O. 

 r^J? ^'^C- ^^ Philadelphia, Pa. 

 Oarland Co., Cleveland, O. 



mnfl<n*^**-;.^J^- ^ Porte, Ind. 

 H.infling & Son, New York city. 



\u.li- ^^•^e R-. Rochester, N. Y. 



oaopck Co Joseph, Wyncote, Pa. 



UM •■'"■• ^■^^- New York city. 



.r2^n"^P * Co., Elizabeth, N. J. 

 H nnL?™*^ C°-' Keokuk. la. 

 lonhf P^»" ^°A' ««>' E., Mentor, O. 

 ?w n ^"""y Co., Ionia. Mich. 

 . Icks«n^i™»° .-'.•• New York city. 

 Jolm»nn^ ^erltins Co., Newark, N. Y. 

 K. ms ri'Jv''r '.^^°,- Chicago, 111. 

 Kaaf?n»9^'^ &J* Flower Co.. Kansas City, Mo. 

 K?oei^Ln'*-4,^™- ^- Buffalo. N. Y. 

 fflt r" n"'^xiuF«»- Chicago, 111. 

 lird * n "j. Philadelphia, Pa. 

 McCfllb.m"^?''"'" Co., Chicago, 111. 

 Mandn ?n^-;x,^''^. Pittsburgh. Pa. 



Moninge^r„^-T'^' Philadelphia. Pa. 

 Mo^hlld Mf.,^°n" ^ik Chicago. 111. 

 Nobel Mf^^*^- Co., Detroit, Mich. 

 .N>Wing^rV''v Cleveland. O. 

 '■ennock rx^**-i'°^AG- Philadelphia, Pa. 

 ••"ters * „.. S S., Philadelphia, Pa. 

 i'ittsbur^h r** £?• ^°"*h Zaneavllle, 0. 

 '■"ehlmann ^L^^T"' Co.. Pittsburgh, Pa. 

 •'ollworth Co^r ^- Chicago. 111. 

 I'roto.pee<i *r,C- C- Milwaukee, Wis. 

 ''ee<3 & Guano Co., Chicago, 111. 



Pult, C. J., Detroit, Mich. 



Quality Brands Co., Cleveland, 0. 



Randall Co., A. L., Chicago, 111. 



Raedlein Basket Co., Chicago, 111. j 



Rice Co., M., Philadelphia, Pa. ' 



Roehrs Co., Julius, Rutherford, N. J. 



Schloss Bros., Ribbons, Inc., New York city. 



Skinner Irrigation Co., Troy, O. 



Soutbfleld Flower & Foliage Co., New York 

 city. 



Spokane Concrete Flower Pot Machine Co., 

 Spokane, Wash. 



Stern Co., Jos. M., Cleveland, 0. 



Vaughan's Seed Store, Chicago, 111. 



Wayside Gardens, Co., Mentor, O. 



Wing Seed Co., Mechanicsburg. O. 



John Young, See'y. 



NATIONAL PUBLICITY CAMPAIGN. 



Summer Publicity. 



With Memorial day business behind 

 us, publicitj' work will be devoted 

 largely in the summer months to keep- 

 ing our slogan, "Say It with Flowers," 

 constantly before the public. It has 

 been the policy of our committee since 



laVERY now sod then a well" 

 ■9 pleaued reader speaki the word 

 which is the means of brinc^ing a 

 new advertiser to 



Such friendly auistance is thorooi^y 

 appreciated. 



Give tis the name of anyone from 

 whom you are buying, not an adver- 

 tiser. \7e especially wish to interest 

 those selling articles of florist's use 

 not at present advertised. 



FLORISTS* PUBLISHING CO. 

 ^30^ Cazton Bldg. Chicago 



the inauguration of the campaign to 

 make our advertising purely national, 

 so that every section of the country 

 would get its share of publicity. No 

 matter how small a community, it is 

 plentifully sprinkled with magazine 

 readers and our advertising plans have 

 included the more prominent magazines 

 liaving the largest circulation. While 

 the committee has many times been 

 asked to consider some of the large 

 metropolitan dailies as advertising me- 

 diums, it was not felt that any depar- 

 ture from the adopted policy could be 

 made and practically the whole of the 

 fund available has been spent in the 

 magazines. Magazines, too, are 

 "alive" longer than other mediums, 

 their large paid circulations, on which 

 the advertising rates are based, being 

 in reality only about^ne-sixth of the 

 aggregate of reader^ 



Our promotion bureau is daily in re- 

 ceipt of inquiries f or | the booklet dis- 

 tributed at the outset of the campaign, 

 which has for two years been out of 

 print. All such inquiries carry the 

 "keys" of our first advertisements, 



thus proving that a large portion of our 

 publicity is exceedingly tenacious of 

 life. 



Local Efforts Important. 



Many florists have used their local 

 newspapers to link up with the cam- 

 paign advertising and this has been a 

 wise move on their part. It is realized 

 that this local advertising has become 

 an important part of the campaign; 

 certainly, never has the florists' trade 

 figured in the columns of local news- 

 papers to such an extent as now. The 

 electrotype of the slogan has been 

 lavishly used and, wherever seen, forms 

 a link with the magazine publicity. It 

 cannot be used too much. Don't let it 

 be used too little. 



Some grand publicity is being given 

 to the slogan through the big billboard 

 which is being supplied by our promo- 

 tion bureau for installation at florists' 

 establishments which present opportu- 

 nities for outdoor publicity. These 

 billboards are 7%x20 feet, are of iron 

 construction and are handsomely paint- 

 ed. The price at which they are fur- 

 nished, $50, is but half their actual cost 

 at today's prices of material. One of 

 these signs should be a part of every 

 establishment publicly located. 



Need Money to Continue. 



Our committee continues to be ur- 

 gently in need of more funds. Con- 

 tracts for our next season's advertis- 

 ing must be placed without delay and 

 the amount of publicity to be obtained 

 necessarily depends upon the funds to 

 be collected. With the splendid re« 

 suits which have so far rewarded our 

 efforts, it would be nothing less than 

 a calamity to curtail our work. It is 

 not fair to the members of the commit- 

 tee to expect them to incur liabilities 

 to meet which they must place depend- 

 ence upon collections to be made later. 

 Many hundreds of florists doubtless in- 

 tend to subscribe something to the cam- 

 paign fund. Why not do it now, thus 

 rendering an assistance which is sorely 

 needed? Keep the wheels moving and 

 advance is easy. More people are using 

 flowers in these days than was ever be- 

 fore the case and our campaign has ac- 

 complished this condition. This benefit 

 can be doubled if we get the support 

 we deserve and this should not be a 

 serious problem. Help us to help you — 

 let us hear from you now as to what 

 you will give and when you will giv^ it. 



Additional Subscriptions. 



The following subscriptions have 

 been received and are, in addition to 

 those previously announced, annually 

 for four years, unless otherwise stated: 



G. A. Leighton & Sons, Yarmouth, Me.$ lO.OO 



Oeorge H. Beckman, Elmhurst. N. Y.. 5.00 

 H. E. Saier Co., Lansing, Mich, (addl 



1 .vr.) 25.00 



St. Louis Florists' Publicity Committee, 



St. Louis, Mo. (1 yr. ) 630.70 



Dothan Floral Co., Dothnn. Ala 5.00 



William Oeenan. Kiml)erlv. Wis. (add'l 



1 yr. ) 20.00 



Total . :> $ 695.70 



Previously reported 43.439.50 



Total to date $44,135.20 



John Young, See'y. 



