14 



The Florists^ Review 



JONl 17, 1920. 



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WHY 



"KEYSTONE QUAUn" BASKETS 



MADE - IN - AMERICA 



SELL FASTER THAN EUROPE'S BEST 



In the preceding issues, we have tried to bring home to jou the desirability of buying 

 only MADE-IN-AMERICA BASKETS. 



FROM THE RETAIL-SELLING VIEWPOINT, there is another feature entitled to 

 especial emphasis— and that is FINISH and FREQUENT CHANGE OF STYLE. 



Practically all imported baskets are similarly finished, in cheap-looking stained colors that 

 scar at the slightest handling, and are, at best, unattractive. Besides, the styles seldom 

 change from year to year. We employ COLOR EXPERTS, who devote their time to 

 evolving NEW COLOR HARMONIES for all the newest varieties of popular flowers. So 

 that EACH SEASON, in addition to entirely new styles, there are bright new colors to 

 freshen up your stock and store. 



OUR COLOR FINISHES HAVE SET THE STANDARD for all other domestic manu- 

 facturers. They excel the imported by a still greater margin. 



BUY MADE-IN-AMERICA BASKETS AND KEEP 

 AMERICAN MONEY IN AMERICA. 



Rice Co. 



-^ 



Florists* Supplies That Excel 

 1220-22-24 Spring Garden St. PHILADELPHIA, PA. 



micW 



''Werbro'' Ribbons and Chiffons 



THE RECOLLECTION OF QUAL- 

 ITY REMAINS LONG AFTER 

 THE PRICE IS FORGOTTEN 



At your service 



WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 

 Owners and Operator* of WERBRO RIBBON MFG. CO. 

 " >| PATERSON, N. J. BATH, PA. 



Office and Salesrooms, 17-25 East 24tli St., NEW YORK 



