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18 



The Florists^ Review 



JUNH 17, 1920, 



Payne, F. E. Pierson, W. E. Pieraon, 

 Jolm G. Scheepers, Max Schling, James 

 Stuart, C. H. Totty and Frank H. 

 Traendly. The schedule committee is 

 constituted as follows: C. H. Totty, 

 chairman; F. L. Atkins, John Canning, 

 W. H. Duckham, Arthur Herrington, 

 Joseph A. Manda, A. L. Miller, F. E. 

 Pierson, W. E. Pierson, John G. Scheep- 

 ers, Max Schling, James Stuart and F. 

 H. Traendly. 



WINNTNO OUT IN WISCONSIN. 



Scattered all over the country are 

 florists' establishments built up by the 

 hard work, the self-sacrifice, the ingenu- 

 ity and the perseverance of men and 

 women of whom the trade at large may 

 have scant knowledge. But their local 

 successes contribute much to strength- 

 en the national growth of the whole 

 trade. In each community, through their 

 efforts, more people are realizing the 

 need of flowers in daily life, so that 

 any nation-wide movement which is to 

 the trade's advantage finds quicker 

 recognition and acceptance. 



Typical of these sturdy establish- 

 ments is the Platteville Floral Co., of 

 which William A. Schaef er is the founder 

 and proprietor, at Platteville, Wis. Mr. 

 Schaef er, who is shown "on the .iob" 

 in the accompanying illustration, was 

 born at Two Eivers, Wis., in 1877, being 

 a member of a family of ten. In 1907 

 he moved to Platteville, where he pur- 

 chased five acres of land and started the 

 business which is now the Platteville 

 Floral Co. It was uphill work and 

 capital was limited. In 1908 and 1915 

 the range was visited by severe hail 

 storms; the storm of the former year 

 left not a single light of glass intact. 



The firm now has 8,500 feet of glass 

 and is installing a new boiler to allow 

 for further additions in the future. Mr. 

 Schaef er's four sons are ever ready to 

 give a helping hand and thus do much 

 to eliminate labor troubles. 



As might be expected of so progres- 

 sive a florist, Mr. Schaefer is a member 

 of the S. A. F. and F. T. D. and a 

 charter member of the Wisconsin State 

 Florists' Association. 



BOSTON. 



The Market. 



Conditions are somewhat improved 

 from a week ngo. Supplies of both car- 

 nations and roses are beginning to 

 shrink, as growers are busy pulling out 

 old stock and preparing for replanting. 

 The quality also is deteriorating as a 

 consequence of one or two hot days, 

 but it is better than usual for mid- 

 June. Some weddings help to enliven 

 business and school graduations, col- 

 lege commencements, etc., will give 

 trade a fillip for the next few days. 



Eoses vary in price from day to day 

 and are not cleaning up well. Carna- 

 tions are doing better than a week ago, 

 but a good many flowers have a sleepy 

 appearance; white predominates in the 

 offerings. Sweet peas are growing 

 poorer in quality; all flowers come as 

 yet from under glass and few outdoor 

 blooms will be available for some days 

 yet. Single peonies are much in evi- 

 dence, but doubles will not be plentiful 

 until the end of this week; one or two 

 hot days will, of course, rush them in 

 quickly. Gladioli are rather over- 

 abundant. Lilies and callas are each 

 somewhat slow in moving. The demand 



for miscellaneous flowers is more or 

 less uncertain. Outdoor valley is over 

 and there is, therefore, a little better 

 call for the forced, but inferior, article. 

 Cattleyas are becoming rather scarce, 

 but some nice gardenias are coming in. 



Club Field Day. 



Glorious weather favored the club 

 field day at the Arnold Arboretum June 

 12, it being the second pleasant Satur- 

 day in two months. The scarcity of 

 labor and the need of utilizing every 

 pleasant day for food production and 

 other essential work limited the at- 

 tendance to thirty-five, including sev- 

 eral ladies. Edwin Jenkins made a 150- 

 mile trip from Lenox, Mass., to attend. 

 Piloted by William H. Judd, the party 

 first looked over the long beds contain- 

 ing the shrub collections. Here the 

 diervillas, roses, loniceras and many 

 others were in fine flower. Lonicera 



In the Midst of ^ork. 



Maackii, with its immaculate, white 

 flowers, was much admired. An inspec- 

 tion of the lilac collection showed that, 

 while the numerous hybrids of Syringa 

 vulgaris had passed, such late species 

 as Josika?a and villosa were at their 

 best. Among the newer species S. 

 Sweginzowii, of bushy habit, is a 

 glorious acquisition, a decided improve- 

 ment on villosa. S. Julianse and S. to- 

 mentella are other splendid novelties. 



While the great masses of Azalea 

 Kaempferi had passed, there were nu- 

 merous varieties still in excellent 

 flower. The extensive Chinese collec- 

 tion excited much interest. Some fine 

 deutzias and spiraeas were noteworthy, 

 also a large collection of cotoneasters. 

 Deutzia discolor should prove a grand 

 forcing variety for florists. The large 

 rhododendron collection at the foot of 

 Hemlock hill was nearly at its best. 

 No variety attracted more attention 

 than the beautiful pink R. Smirnovii. 

 The great bank of Kalmia latifolia 

 would soon make a notable display. 

 Eomantic Hemlock hill was climbed; 

 near the summit, sheltered between the 



wonderful hemlocks, were Libocedrun 

 decurrens, cryptomerias, cedrus and 

 other conifers or evergreens of doubtful 

 hardiness. 



The great collection of hundreds of 

 varieties of Crataegus on Peter's hill 

 and near the arborway was in perfect 

 flower and the extensive pinetum never 

 looked better. It was not possible in a 

 single afternoon's walk to see more 

 than a fraction of the beautiful and in 

 teresting plants in this noted collection, 

 but all who attended spent a most 

 profitable and enjoyable afternoon. 



Various Notes. 



The Boston Florists' Association is 

 planning to hold its second annual out- 

 ing at Wardhurst, Lynnfield, Saturday, 

 June 26. Members will leave Boston in 

 automobiles about 1:30 p. m. and din 

 ner will be served on arrival. It is 

 hoped to have some athletic events 

 later. The beautiful Suntaug lake, on 

 which Wardhurst stands, is in itself a 

 wonderful attraction. 



Judging from present indications, the 

 dates June 19 and 20 will suit the an- 

 nual peony exhibition of. the Massa- 

 chusetts Horticultural Society, and 

 roses and strawberries should be in fine 

 shape for the show June 26 and 27. 

 Thanks to copious rains, roses and 

 peonies are both of remarkably fine 

 quality. 



So unstable has been the weather and 

 so copious the rainfall that June 12 

 some carnation growers had not been 

 able to complete the planting of their 

 young stock outdoors. 



E. H. Wilson will leave on a two 

 years' world tour July 8. The Horti- 

 cultural Club, of which he is president, 

 tendered him a complimentary dinner 

 at the Parker House June 2. 



Henry Penn has been enjoying a few 

 days' outing with the Pilgrim Publicity 

 Association at Indianapolis; he re- 

 turned this week. 



The Garden Club of America will 

 hold its annual meeting at Manchostor, 

 Mass., on the invitation of the Nortli 

 Shore Garden Club of Massachusetts, 

 June 28 to July 1. The visiting dele 

 gates will be well entertained and will 

 visit a number of important estates, in- 

 cluding thos-3 of F. S. Moseley, New- 

 buryport; C. R. Crane, Ipswich; Mrs. 

 S. V. E. Crosby and Mrs. Gardner Lane, 

 Manchester; W. H. Moore, Prides 

 Crossing, and E. D. Brandegee, C. S. 

 Sargent and Larz Anderson, Brookline; 

 also the Arnold Arboretum and the 

 Brookline Country Club. 



Fred E. Palmer had one of his deliv- 

 ery cars badly damaged in a collision 

 in Brookline June 12. 



John T. Butterworth and Albert C. 

 Burrage will make notable orchid dis- 

 plays at the peony exhibition in Bos 

 ton June 19 and 20. 



The death of Benjamin Kozminsky 

 June 12 is recorded in this week's 

 obituary column. W. N. C. 



USmaER'S XJTTEBANCES. 



Fritsch Bros., Milwaukee, Wis., have 

 been busy with much funeral work. 



The new store of the Schiller Flower 

 Shop, Milwaukee, is ideally located on 

 a prominent intersection on Twenty 

 seventh street. The store is nicely fur 

 nished and has spacious display win- 

 dows. It is in keeping with Milwau 

 kee's reputation for beautiful flower 

 stores. 



The E. Welke Co., Milwaukee, is 



