18 



The Florists^ Review 



June 17, 1920. 



ra3'ne, F. K. Pierson, W. K. Piorsoii, 

 John G. Hchoppers, Max Schlins, Janios 

 Stuart, C. II. Totty and Frank H. 

 Traoiiilly. The schedule coniinittce is 

 constituted as follows: C. 11. Totty, 

 chairman; F. L. Atkins, John Canning, 

 W. H. Duckham, Arthur IIcrrinKton, 

 Joseph A. Manda, A. L. Miller. F. K. 

 Pierson, W. K. Pierson, John G. Scheep- 

 ers, Max Scliling, James Stuart aud F. 

 H. Traendlv. 



WINNING OUT IN WISCONSIN. 



Scattered all over the country are 

 florists' establishments built up by the 

 hard work, tlie self-sacritice, the ingenu- 

 ity and the perseverance of men and 

 women of whom the trade at large may 

 have scant knowledge. But their local 

 suci-esses contribute much to strength- 

 en the national growth of the whole 

 trade. In each community, through their 

 efforts, more people arc realizing the 

 need of liowers in daily life, so that 

 any nation-wide movement which is to 

 the trade's advantage finds quicker 

 recognition and acceptance. 



Tvjiical of these sturdy establish- 

 ments is the Platteville Floral Co., of 

 which William A. Srhaefer is the founder 

 and iiroprietor, at Platteville, Wis. Mr. 

 Schaefor, who is shown "on the .iob " 

 in the accompanying illustration, was 

 l)orn at Two Pivers, Wis., in 1877, being 

 a member of a family of ten. In 1907 

 he moved to Platteville, where he pur- 

 chased five acres of land and started the 

 business uliich is now tlie Platteville 

 Floral Co It was uphill work and 

 lapital was limited. In 1908 and 191.") 

 the range ^vas visited ])y severe hail 

 storms; the storm of the former year 

 left not a single light of glass intact. 



The firm now has 8,500 feet of glass 

 and is installing a new boiler to allow 

 for further additions in the future. Mr. 

 8rha. 'tor's four sons are ever ready to 

 give a holiiing hand and thus do much 

 to eliminate labor troultles. 



A^ niiglit l>e exjiocted of so progrcs- 

 v\o':i iloiivi, Mr. Schaefer is a member 

 of the' S. .\. F. and F. T. U. and a 

 charter menil-cr of the Wisconsin State 

 Florists ■ Association. 



BOSTON. 



The Market. 



Conditions are somewhat imi>roved 

 from a week :igo. Siipi'lies of both ear 

 nations and ro-cs :iro brginning to 

 shrink .'jTs" growers are busy pulling out 

 old stock and jirejiaring for rcidanting. 

 The (luality also is deteriorating as a 

 consequence of one or two hot days, 

 hut it is better than usual for mid- 

 June. Some weddings lud]. to enliven 

 business and school graduations, col- 

 lege commencements, etc., will give 

 trade a fillip for the next few days. 



Roses vary in price from day to day 

 ami are not cleaning ujt wtdl. tarna- 

 tions arc doing better than a week ago, 

 but a good many flowers have a slee])y 

 appearance; white predominates in th.' 

 offerings. Sweet peas are growing 

 poorer in tpiality; all flowers come as 

 vet from under "glass and few outdoor 

 blooms will be available for some days 

 yet. Single peonies are much in evi- 

 dence, but diviVdes will not be jilentiful 

 until the end of this week; one or two 

 hot davs will, of course, rush tliem in 

 quicklv. JihidioU are rather over- 

 abundant. Lilies V'l callas arc each 

 somewhat slow in moving. The demand 



for miscellaneous liowers is more or 

 less uiu*ertain. Outdoor valley is over 

 and there is, therefore, a little better 

 call for the forced, but inferior, article. 

 Cattleyas are becoming rather scarce, 

 but some nice gardenias are coming iu. 



Club Field Day. 



Glorious weather favored the club 

 field day at llie Arnold Arboretum June 

 12, it being the second ])leasant Satur- 

 day iu two months. The scarcity of 

 labor and the need of utilizing every 

 pleasant day for food production and 

 other essential work limited the at- 

 tendance to thirty-five, including sev- 

 eral ladies. Edwin Jenkins made a 150- 

 mile trip from Lenox, Mass., to attend. 

 Piloted by William H. Judd, the party 

 first looked over the long beds contain- 

 ing the shrub collections. Here the 

 diervillas, roses, louiceras aud many 

 others were in fine flower. Lonicera 



In the Midst of Work. 



Maa(d\ii, with its iiinn.'O'ulat >•, white 

 llo\\(>rs, w:is .nuidi .-iclmired. An inspec- 

 tion oi' the lilac, iidlection showed tliat, 

 while tlie numerous hybrids of Syringa 

 \uig:iiis luid passecjj sueli late species 

 ;is .losikiea and \illosa were at tluiir 

 best. Among the newer sjiecies S. 

 Swegin/owii. of tnishy habit, is a 

 glorion-- a<-i|aisit ion, a decided impro\e- 

 meiit oil \illos;i. S. .luliaiia- and S. to- 

 mentella are other splendid novelties. 



While the great masses of Azalea 

 Kaelnpferi had jiassed. there were nu- 

 merous varieties still in excellent 

 flower. The extensive Chinese collec- 

 tion excited iriiuli interest. Some tine 

 deiitzias and sjdruas were noteworthy, 

 also a Large (Mdlection of cotoneasters. 

 Deiitzi.a dis'olor should ]iro\e a grand 

 fori'ing variety for florists. The large 

 rhododendron c(dlection at the foot of 

 Hemlock hill w:is nearly at its best. 

 No v.-iriety attracted more attention 

 than the beautiful jiink P. Smirnovii. 

 The great u.iuk of K.'ilmia l;itifolia 

 would soon make :i notable dis|ij.iy. 

 l{oiiiantic Hemlock hill was climhed; 

 neai- the summit, shtdtered Ijetween the 



wonderful liemlocks, were Libocedru 

 decurrens, cryptomerias, cedrus an^ 

 other conifers or evergreens of doubtfi; 

 hardiness. 



The great collection of huudnnis o 

 varieties of Crataegus on Peter's hi 

 and near the arborway was in perfec 

 flower and the extensive pinctum uevc 

 looked better. It was not possible in 

 single afternoon's walk to see mor 

 than a fraction of tlie beautiful and ii: 

 teresting plants in this noted collectioi' 

 but all who attended spent a mos' 

 profitable and enjoyable afternoon. 



Various Notes. 



The Boston Florists' Association >. 

 planning to hold its second annual out 

 ing at Wardhurst, Lynnfield, Saturday 

 June 26. Members will leave Boston in 

 automobiles about 1:.'^0 p. m. and din 

 ner will bo served on arrival. It i-; 

 hoped to luive some athletic events 

 later. The beautiful Suntaug lake, on 

 which Wardhurst stands, is in itself i 

 wonderful attraction. 



.Judging from present indications, th.- 

 dates June 19 and 20 will suit the an 

 nual peony exhibitioTi of llie Mass.-i 

 chusetts Horticultural Society, ami 

 roses and str.awlx^rries should be in fine 

 shape for the show June 2(5 and 27 

 Thanks to copious rains, roses ami 

 peonies are both of remarkably tine 

 (pialitv. 



So unstable has1ie«Mi th(> weather and 

 so cojiicms the rainfall that .Tune ]_' 

 some carnation growers had not been 

 able to comjilete the ])lanting of theii 

 young stock outdoors. 



E. H. Wihon will leave on a t\\" 

 years' world tour July 8. The Hort i 

 culturiil Club, of which he is ]ir(\sideni, 

 lendeffd him a comjdinu'ntnry (linio-i 

 at the r.-nker House .June 2. 



Henry Penu has been enjoying ;i few 

 days' outing with the Pilgrim Publicit\ 

 Association ;:t Indiiniapolis; he ri 

 tni-iied this N'.'iM'Ic. 



The Gardeii Club of .\merica will 

 hold its .•inuiial meeting at Maiudiesfer. 

 Mnss.. on the invitation of the North 

 Sjiore (lardeu Club of Massachusetts, 

 .lune 2S to .luly 1. The visiting dele 

 gates will le,' well entertained and will 

 visit ;i numlior of imjxirtant estates, in 

 (duding thos' of F. S. Moseley, New 

 buryj)ort ; C. K. Crime, Ipswich; Mi- 

 S. V. K. Crosby and Mrs. Gardner Lane 

 Manchester; W. H. Moore, Piide- 

 Crossing, and F. lb Brandegee, C. S 

 Sargent and Larz Anderson, Brookline: 

 also the Arnold Arboretum and th'- 

 Brookline Country Club. 



Fred E. Pnlmer had om' of his deli\ 

 ery cars badly damaged in a coUisioi 

 in Brookline June 12. 



John T. Butterworth an<l Albert < 

 Barrage will make iu)table orchid di-^ 

 jjlays at tli':- peony exhibition in Bo> 

 ton June 19 and 20. 



The death of Benjamin Kozminsk' 

 June 12 is recorded in this week'- 

 obituary column. W. N. C. 



USINGER'S UTTERANCES. 



Fritsch Bros., Milwaukee, Wis., ha\ 

 been busy with nuudi funeral work. 



The new store of the S(diiller Flowe 

 Slio]>, Milwaukee, is ideally located oi 

 a prominent intersection on Twent> 

 seventh street. The store is nicely ft"' 

 nislied and has spacious display win 

 dows. It is ill kee|dng with Milwan 

 kee's reputation for beautiful tlowei 

 stores. 



The K. Welke Co., Milwaukee, is 



