il« • 



30 



The Rorists^ Review 



June 17, 1920. 



Use our Blue Ribbon Valley 



FOR YOUR JUNE WEDDING WORK 



Roses and Carnations 



Choice stock in large supply. Fine quality in all leading varieties. 



Russell, Columbia, Premier, Milady, Hearst, Ophelia, Sunburst, Weiland, Killarney, 

 Richmond, Double White Killarney, besides Nesbit and Brunner, the Miniature Roses 



CARNATIONS— Red, White, Deep Pink and Light Pink. 



Easter Lilies, Callas, Snapdragons, Sweet Peas, Daisies, 



Gladioli, Calendula, Pansies, Lupines 



and all other seasonable Cut Flowers, including Greens of all kinds. 



If yov want good stock and good treatment, bay of Chicago*! most up-to-date and best-located Wholesale Cot Flower Hoise 



J.ft.BUDL©NG CO. 



QUALITY 



SPE/WKS 



LOUDER 



THAN 



PRICES 



WHOLESALE CUT FLOWERS AND GREENS 



Roses, Valley and Carnations our Specialties 



184-186 North Wabash Ave. 

 CHICAGO 



WE ARC CLOSED ALL DAY SUNDAY 



SHIPPING ORDERS GIVEN CAREFUL ATTENTION 



PRICES 



AS 



LOW 



AS 



OTHERS 



Wt an ia cMHiait toach with Mrfccl gmMImm ud wbca i rfcdiM tikes place yoa caa rdy apaa ardcnscat as mcMagMKh bcacfits. 



McnHon The B«Tlew when yon write. 



above the average summer quality and 

 offer splendid value. Shipping demand 

 for roses continues excellent. The heat 

 has hastened the end of the carnation 

 season; many of the flowers are too poor 

 for the shipping trade, which means 

 that they have little value. Sweet peas 

 also have retrograded rapidly; except for 

 the outdoor sweet peas, there will be few 

 in the market after this week. The 

 cattleya, however, is the only really 

 scarce' flower. There are not many lilies, 

 but there are so many other flowers their 

 absence is little noted. Outdoor valley 

 is gone, but there is plenty from inside. 



We are now at the height of the local 

 peony season, two weeks later than 

 usual. The growers are cutting as 

 rapidly as the available labor will per- 

 mit. Some of the flowers must be sold 

 immediately, but if of good quality the 

 open flowers are preferred by the local 

 retailers and it is possible to move huge 

 quantities at from 25 to 50 cents per 

 bunch. The cold storage warehouse is 

 rapidlv filling up. It is thought the 

 local crop will be harvested by the end 

 of the week. 



One of the popular specialties is the 



annual delphinium now offered in a half 

 dozen colors. Where the quality is good 

 these are among the best selling flowers. 

 There are considerable quantities of 

 gladioli from indoors, but they do not 

 enjoy special demand. 



The green goods situation has been 

 relieved by the arrival of new ferns. 



The Annual Argument. 



The overloaded condition of the mar- 

 ket has resulted in the resumption of 

 the ancient argument between the re- 

 tail and the wholesale branches of the 

 trade. The retailers are sharp in their 

 criticism of those who seek irregular 

 channels for moving the flood of stock, 

 while the wholesalers assert that the 

 average retailer makes less effort to 

 sell flowers in times of large supply 

 than he does when stock is scarce. 



The department stores have resumed 

 their flower sales and chains of drug 

 stores, etc., have adopted the idea. It 

 is said that one department store sold 

 15,000 dozens of peonies last Saturday, 

 at a price below what was paid, the 

 stock having been gathered from half a 

 dozen wholesalers. In a chain oi drug 



stores the sales of roses Saturday ag- 

 gregated more than 65,000, while the 

 week's sales approximated 140,000. 

 The Allied Florists' Association had 

 a splendid advertisement in the daily 

 papers June 15, showing flowers pour- 

 ing out of the greenhouses and empha- 

 sizing the low prices now prevailing, 

 but it is impossible for the retail stores 

 to quadruple all at once the quantity of 

 their daily sales. 



Standing of the Boses. 



For a number of years there has been 

 an increasingly apparent tendency to- 

 ward reducing the number of varieties 

 grown by the rose specialists. Begin- 

 ning with the departure of Bride and 

 Bridesmaid, or following experiments 

 with some of the later varieties, the 

 tendency has been to discard the less 

 easy doers, with the result that for next 

 season a great many rose growers will 

 have nothing^ but pink on their places. 

 Those who have other varieties than 

 Premier, Columbia and Russell in most 

 cases will have only small quantities of 

 white and red. But Wendland & 

 Keimel Co., of Elmhurst, do not believe 



