JUNH 17, 1920. 



The Florists^ Review 



69 



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 — — ■■— from olbor flortoto for loool dottronr on tho nonol MmIo* -^^ 



FOREIGN SECTION 



C. ENGELMANN 



Member American Florists' Telegn^h Delivery 



Association. 



Life Member S. A. P. 



Member American Carnation Society. 



Member New York Florists' Club. 



Orders for England, Scotland and 



Ireland taken care of by 



C. ENGELMANN, Florist. Saffron 



Walden, Essex, ENGLAND. 



Cables: EMgelmann, Saffronwalden(2 words only) 



Orders for the French Riviera and 



Monte Carlo taken care of by 



C. ENGELMANN, Etablissement Hor- 



ticole "Carnation." Saint-Laurent-du- 



Var. near Nice. FRANCE. 



Cables: Carnation, Saint-Laorent-da-Var 



■ (2 words only) 



Liverpool, England 



DINGLEYS, Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURS ERYMEN 



Manchester, England 



DINGLEYS, Ltd., Florists 



TO 



bCOTLAND ORDERS NOW 



LEIGHTON, Florist, GLASGOW 



Scotland's Only Member F. T. D. 



seems highly appropriate. Mr. Gorly's 

 resolution read as follows: 



Whereas, It Is fitting and becoming that 

 beauty In all Its forms be encouraged, and 



whereas. The advertising fraternity has rec- 

 ocnized that messages of the heart are often 

 conveyed In their most sacred relation by an 

 appf-al through the love of flowers, and 



Whereas, Nature has been a most efficient 

 advertiser, long before the human mind con- 

 ceived the Idea, by providing flowers with a 

 [rn era nee which carries their message beyond 

 nnmnn vision, and 



Whereas, There is one flower particularly suited 

 inr use by the Advertising Clubs of the World, 

 '«'-.uise of Its abundance and particularly pleas- 

 a'lt, fragrant appeal at this season, when the 

 n<l men's convention is In session, and only at 

 tills time, be It 



liesdived. That the A. A. C. of W., in conven- 

 tion assembled, hereby adopt the sweet, fragrant 

 c-ijie Jasmine as the official convention flower of 

 Tins assi.oiation. 



S. A. P. CONVENTION NEWS. 



Trade Exhibition. 



The fiillowinq; have reserved space in 

 "h' trndc exhibition to be held in con- 

 noction with the society's convention at 

 <-level.anrl, August 17 to 19. These 

 iir^inies nre in addition to those published 

 pr'nioiisly: 



V Ueii.iorson & Co., Chicago, 111. 



I'.i"" * Co.. New Ynrlc. 



t nit,.,| Kiiib Co., Mount Clemens, Mich. 



^>'rth(imer Bros., New York. 



John Young, Sec 'y. 



National publicity campaign. 



Will the Goal Be Made? 



August F. Poehlmann, head of Poehl- 

 '"■inn Bros. Co., Morton Grove and Chi- 

 f''^Ko, 111.^ whose growing establishment 

 's the largest in the country, says: 



The Self -Satisfied 

 Self-Seller 



Know the difference between being SATISFIED and being 

 CONTENT ? 



One means a man is CONTENT with things just as they are. 

 To make much of a change means changing too much, which is 

 too bothersome to bother with. ; 



The other kind of a man is SATISFIED tolbe content and 

 happy with the best he can do now; but never content to STAY 

 SATISFIED with the things that are not satisfactory. 



We used to have one of the first kind working for us. 



He had calluses on his thumbs, sticking them in his vest, and 



telling all of us, especially Jimmy, the Hybrid Hibernian, 



what a wonderful fellow he was. 



If he WAS, he certainly WASN'T when he WAS with us. 



That's why he is now WUZZING elsewhere. 



Take it from your Uncle George, if you have any SATISFIED 

 chaps working for you, work them otf . Their calyx is split. 



Which little bit of gratuitous moralizing may or may not have 

 anythmg to do with both of our F. T. D. orders. 



New York'9 

 Favorite Flower Shop 



Fifth Avenue at S8th Street 



"Summing up the results obtained by 

 collective advertising thus far, I feel en- 

 couraged to go on with it and I hope to 

 see every retailer, wholesaler and 

 grower tied up with this advertising 

 campaign." 



In this summary is voiced the opinion 

 generally of those who have made this 

 movement possible. It ought to have 



some effect on the minds of those to 

 whom we look for assistance in the con- 

 tinuance of the campaign. Mr. Poehl- 

 mann, perhaps more than anyone else, is 

 in a position to observe the beneficial 

 results we have obtained from the cam- 

 paign and that is why he recommends 

 its continuance and extension. 



Last year our publicity eommittee set 



