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16 



The Rorists^ Review 



June 24, 1920 



The Development of 

 Made-in-America Wreaths 



Has Been Remarkable 



Years ago we bought all wreaths abroad. And then the war came, shutting ofiF 

 imports. So we organized our own wreath-making department. 



WE STARTED OUT TO MAKE WREATHS FOR CHRISTMAS ONLY. Gradu- 

 ally we worked into all lines of funeral and cemetery wreaths, building up a larger and 

 greater production as demand grew. TODAY THE DEMAND IS UNIVERSAL— YEAR 

 ROUND. 



WHY? 



Because Made-in-America Wreaths are BIG PEOFIT-MAKERS; LOW IN COST, quality considered; 

 in attractive styles for every purpose; easily handled; READILY SOLD. They are not affected by 

 weather conditions, or by seasonal demand — factors that constantly atfect the natural flower market. 



THERE WERE SKEPTICS AT FIRST-who wouldn't buy-they assumed that high-class trade 

 would balk at any wreaths not made of natural flowers. > 



NOW THEYJHAVE ALL FALLEN IN LINE, and because OURS ARE BETTER THAN OIHERS, 



''Keystone Quality" Made-in-America Wreaths 



Are the Biggest and Most Profitable Sellers 



M. Rice Co. 



Florists' Supplies That Excel 



1220-i^24 Spring Garden St. 



PHILADELPHIA, PA. 



Ribbons With a Reputation 



A pedigree is as essential to ribbons as to flowers. Good floral 



i-ibbons are not created by accident, nor can the left-overs of an unsuccessful millinery season properly 

 embellish nature's flowers. It requires real art to match nature's colorings. The knowl- 

 edge of suitivble weaves and the proper finish of silken textiles is not easily 

 actiuired, therefore entrust your ribbon and chitfon reciuirements to our 

 organization, which has siient years of painstaking effort creating distinc- 

 tive floral fabrics. 



This season we have excelled previous efforts in the production 



of novelties. 



WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 



Owners and Operators of WERBRO RIBBON MFG. CO. 



PATERSON, N. J. BATH, PA. 



Office and Salesroom: 17-25 East 24th Street, NEW YORK 



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