JCMK 24, 1920 



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The Florists^ Review 



21 



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THE FIFTH CITY 



COME TO OI.EVEI.Ain>! 



Preparations for Convention. 



The preparations for the largest 

 meeting that the Society of American 

 Florists' has ever held go merrily on 

 apace. The local arrangements are 

 ahead of schedule, and if the signs ap- 

 parent at the present time are to be 

 taken as an indication of what the 

 future holds, then the florists and 

 allied tradesmen who make Cleveland 

 their stopping-off place August 17 to 19 

 will go away singing the praises of 

 the city to the skies. 



To tell you that James McLaughlin, 

 secretary of the Cleveland Florists' 

 Club, is taking care of the arrangements 

 for hotel accommodations is sufficient 

 to satisfy all who know him that our 

 guests will be well looked after. You 

 had better drop Mr. McLaughlin a line 

 today, so that you may be assured of a 

 good room, and not wait until the last 

 moment. It is a difficult job to take 

 care of a large number such as we have 

 at our conventions, and we rely on your 

 good judgment to help us out by getting 

 your reservations in early. Mr. Mc- 

 Laughlin 's address is care of the Mc- 

 Callum Co., 421 High street. 



Secretary Young on his arrival here 

 will be assisted by Charles Schmidt and 

 his committee, who promise us that the 

 exhibitors will be well taken care of at 

 that most trying time, when they are 

 getting their displays ready for the 

 opening. 



New Committee Formed. 



A special new committee has been 

 formed, with George Bate, of the Cleve- 

 lanctCut Flower Co., at its head, to take 

 carepf transporting the displays of the 

 exhibitors on their arrival here. Ex- 

 hibitors, be assured that if your goods 

 arrive in Cleveland you will have them 

 in Use shortest space of time and at 

 reasonable charges. 



The local finances are being taken 

 care of by Herman Knoble. We tell 

 you this only to prove that to every 

 last detail the interests of those who 

 are going to be with us are our every 

 consideration. 



The bowlers are assured of a good 

 match when they know that Charles 

 Graham and his team are preparing to 

 prove their claim to real ability in that 

 line; so bring along your favorite out- 

 fit, either teams or singles, and you will 

 have the opportunity to display your 

 prowess. 



Mr. Kester, of the J. M. Gasser Co., 

 and his aids are looking after the deco- 

 rations. 



The entertainment committee, headed 

 by Frank Eitzenthaler, has something 

 up its sleeve, which, up to date, it 

 has refused to divulge. Whatever it 

 is, those of you who know the committee 

 know that you will be well taken care 

 of; so bring along the ladies and while 

 "father" is attending the business end 

 of the trip "mother" will be well en- 

 tertained. 



Our local club president, H. C. Mer- 



rick, of the Lord & Burnham Co., and 

 Carl Hagenburger, of Cleveland cherry 

 fame, are working in conjunction to 

 make the meeting one that will stand 

 out as the best in the long line of suc- 

 cessful conventions that have preceded 

 it. Mr. Hagenburger is general chair- 

 man of all committees. 



Making Meeting the Best. 



We have all put in a long, hard, try- 

 ing season and are in need of a little 

 recreation, recreation that will bring 

 with it benefit to our business. We 

 need to rub shoulders with the other 

 fellow, to find out what he is doing and 

 how he is doing it. 



Growers, the great opportunity is 

 here to gain a more thorough knowledge 

 and control of your business. If you fail 

 to attend the growers' meeting, called 

 by J. Fred Ammann, here in August, 



The Editor is pleased when 

 a Reader presents his ideas 

 on any subject treated in 



As experience is the best 

 teacher, so do we learn 

 fastest by an exchange of 

 experiences. Many valuable 

 points are brouKht out by 

 discussion. 



Good penmanship, spelling and 

 grammar, though desirable, are not 

 necessary. Write as you would talk 

 when doing your best. 



WE SHALL BE CLAD 

 TO HEAR FROM YOU 



you are not doing justice to the money 

 you have invested in your range. If 

 for any reason you cannot come your- 

 self, then send someone to represent 

 you. You owe it to yourself and to 

 your business. 



Everything that can be done to make 

 your visit to our fair city a trip to be 

 remembered is being carried out in a 

 typical Cleveland way. So come and 

 help us, and help us help you. 



F. C. W. Brown, 

 "Vice-President, S. A. F. 



CLEVELAND NOTES. 



The Friedley Co. is planning to reor- 

 ganize its greenhouses, the contract 

 having been let two weeks ago. At the 

 completion of this work the green- 

 houses will be in A-1 condition. This 

 firm is planning to grow a large quan- 

 tity of cyclamens, hydrangeas, poin- 

 settias, chrysanthemums, primroses, 

 Easter lilies and spring bedding stock 

 for the coming year. 



The Knoble Bros. Co. is planning 

 large extensions to the nursery depart- 



ment. Prospects for the coming year 

 look fine. 



The Park Floral Co. is just closing 

 its most successful year in the business. 

 All of the stores have been unusually 

 busy and business is keeping up re- 

 markably well. The greatest trouble, 

 says Albert Barber, has been to get 

 help of the right kind. The efficiency 

 of common labor, such as is used in 

 stores and greenhouses, has depreciated 

 at least fifty per cent, while the pay 

 has more than doubled. 



The Jones-Eussell Co., which has been 

 for ten years at the junction of Huron 

 road and Euclid avenue, will move about 

 August 1 to a new store in the Hanna 

 building, Fourteenth street and Euclid 

 avenue. This district is the new shop- 

 ping and theater district of Cleveland 

 and the new store will be not only the 

 most beautiful florist's establishment in 

 Cleveland, but one of the finest stores 

 in the entire country. The decorative 

 scheme, which is in the hands of one 

 of the leading decorative artists in 

 Cleveland, will be along entirely new 

 lines. The motive is oriental. 



Damage to the amount of $2,500 was 

 done to the Greenhouses of Michael 

 Moran, 7904 Elton avenue, June 4, when 

 a fire of undetermined origin broke out. 

 Many roses were ruined. 



The Felton Flowers Co. was recently 

 incorporated with a capitalization of 

 $250,000. D. R. Wilkin and O. H. Find- 

 Icy were given as the incorporators. 



MOTT MAKES CLEVELAND. 



Walter E. Cook, Inc., evidently be- 

 lieves in the longevity of the seed busi- 

 ness in Cleveland, having rented a 

 fine building for ninety-nine years. He 

 is thoroughly remodeling it to meet the 

 needs of a retail trade which has in- 

 creased by leaps and bounds. Part of 

 the flooring remains of a bowling alley 

 and Mr. Cook said that any time during 

 the dull season his partner, James 

 Fischer, and he could indulge in the 

 popular game. The front of the store is 

 decorated with window boxes. 



Johnson 's Seed Store is another to 

 follow the onward march of improve- 

 ment, having leased stores directly 

 across from the present location on a 

 99-year lease. With an entire building 

 occupied by Botzum Bros, and a white 

 tile front occupied by the A. C. Kendel 

 Seed Store, Cleveland may be proud of 

 this branch of the industry. 



Harry E. Dow, on the west side, and 

 Charles Hendrickson, on the south side, 

 report good business. Possibly it is 

 not up to what was expected, much 

 stock being left over, no doubt affect- 

 ing the contract situation. 



The Friedley Co., Cleveland, O., is 

 passing through the best season on rec- 

 ord, according to Superintendent Shep- 

 herd Morris, who was preparing a large 

 number of Boston ferns for immediate 

 sale. He remarked that one could not 

 begin to supply the demand. 



Adam Graham was directing the 

 planting of the numerous beds fronting 

 his greenhouses, in Cleveland, and ex- 

 pressed the hope that nature would be 

 generous to the craft this summer, so 



