Junk 24, 1920 



The Florists^ Review 



69 



jg>* tlortot* whoa* esrd« appMur on the pac«« ewnrrlnc tbim liMid, ara prap«r«d to flU ordwra 

 ■»<M. from otHior Horlats for local doilToiT on Iho vsoal immUp* 



FOREIGN SECTION 



C. ENGELMANN 



Member American Florists' Telegraph Delivery 



Association. 



Life Member S. A. P. 



Member American Carnation Society. 



Member New York Florists' Club. 



Orders for England, Scotland and 



Ireland taken care of by 



C. ENGELMANN. Florist. Safifron 



Walden. Essex. ENGLAND. 



Cables: Engelmann, Saffronwalden(2 words only) 



Orders for the French Riviera and 



Monte Carlo taken care of by 



C. ENGELMANN. Etablissement Hor- 



ticole "Carnation." Saint- Laurent-du- 



Var. near Nice. FRANCE. 



Cables: Carnation. Saint-Laurent-da- Var 



(2 words only) 



Liverpool, England 



DINGLEYS. Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



Manchester, England 



DINGLEYS, Ltd.. Florists 



SCOTLAND ORDERS NOW TO 



LEIGBTON, Florist, GLASGOW 



Scotland's Only Member F. T. D. 



cents' wortli of narcissi, asking that 

 some green be placed with the flowers 

 when they were wrajtped up. After the 

 bundle had been done up, she stated that 

 she did not like the green offered her. 

 So the proprietor obligingly undid the 

 parcel, allowed her to select her own 

 pieces of green and then did it up again. 

 All of this was done with as much cour- 

 tesy as if the customer had been buying 

 $.30 worth of flowers. 



Jn the store were several customers 

 waiting for the bothersome one before 

 them to be satisfied. Since their own 

 feelings were ruffled, they noticed the 

 more that the proprietor's apparently 

 were not. The comments on his patience 

 and courtesy made it apparent that the 

 impression he had made on the behold- 

 ers was a deep one and likely to be 

 lasting. n. M. 



NATIONAL PUBLICITY CAMPAIGN. 



Helps from the Press. 



Not all the plays upon "Say It with 

 Flowers" made by a friendly press 

 come to the attention of our promotion 

 bureau, but it is gratifying to realize 

 that it is being used continuously. In 

 this way we are helped in our efforts to 

 perpetuate the best slogan ever created 

 in the interest of an industry. It was 

 even used by special writers in record- 

 ing the doings of the recent Republican 

 convention, as the following taken from 

 Xeal R. O'Hara's columns, published as 

 syndicated matter in the New York 

 Evening "World as well as many other 

 newspapers: "The guys that framed 



Factful Ratcliffe 

 on "Competition" 



If you want to get some cold facts, served in a 

 cold, matter of fact way, go have a talk with 

 Ratcliffe, of Ratcliffe and Tanner, at Richmond. 



Speaking of competition, he recently said he 

 welcomes it. 



He said: "If stores were all around, all I would 

 want is a door into my store, and I would make 

 the business the other fellows would be doing, 

 make me more business." 



Speaking of advertising, he said: 



"When you cut down your Ads, you cut down 

 your business accordingly." 



After which I came back to little old New York 

 and cheerfully signed a cheek for these "fool 

 tree stump talks," as Tom, our Scotchman, calls 

 them. 



Which fool Ads may or may not be the reason 

 why some think of me when they think of 

 F. T. D. orders, and some don't. 



New York's 

 Pavorite Flower Shop 



Fifth Avenue at S8th Street 



the platform certainly 'Said It with 

 Flowers.' There are plenty of bouquet«i 

 for the G. O. P." The slogan was used 

 the same week as a caption for a hu- 

 morous illustration in Life. In the 

 July bulletin of the Youth's Companion, 

 a little monthlv organ of the publishers, 

 which is widely circulated, a little squilt 

 suggests, "If you must protest against 



great wrongs and injustice on everv 

 side, why, 'Say It witii Flowers.' " 



We are always pleased to note in- 

 stances such as these and we arc sure 

 all interestetl in our campaign sliare our 

 pleasure. They prove beyond a doubt 

 that our slogan has been accepted and 

 that our efl'orts to put it over have lieen 

 su<-cessl'ul. One of the clippings we 



