98 



The Florists' Review 



JuifB 24, 1920 



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Petaluma, Cal. — ^Alex Lowe has en- 

 tered the florists ' and nursery business. 



Seattle, Wasli. — The annual rose show 

 will be held in the Forestry building 

 at the University of Washington June 

 29 and 30. Sixty-one classes are pro- 

 vided for entries in competition and 

 many beautiful separate displays of 

 flowers and potted plants will be made. 



I/)S ANGEI^S, CAL. 



The Market. 



June weddings contributed their share 

 towards the business last week and the 

 demand for first-class stock has been 

 above the supply. Carnations are 

 scarce and high in price for this season, 

 growers in many cases having dried 

 their plants off for the summer. 



Soses are poor in quality and scarce, 

 especially white buds, which are in con- 

 siderable demand. Funeral work has 

 fallen off and retailers are talking fishing 

 and hunting trips. Small flowers are 

 fairly good for this season and greens 

 are well up to the demand. 



Various Notes. 



Angelo Tassano is going strong on 

 maidenhair fern at the Artesia nursery. 

 With the new addition, there will be 

 about one acre of glass devoted to this 

 and the stock is excellent. D. Tassano, 

 grower here with his brother, is wonder- 

 fully successful with this stock and it 

 is noticeable that the brothers always 

 have the latest strains. Everybody is 

 welcome to come and look the place over 

 and they will give anyone interested all 

 the information they can. The whole 

 place is kept up in good shape and an 

 immense output will materialize in the 

 near future. 



At the regular meeting of the Flo- 

 rists' Club, held June 10, there was a 

 fairly good attendance. The publicity 

 committee reported that up to the pres- 

 ent a total of $10,445 has been promised 

 for the advertising campaign of 1920- 

 1921. The committee was empowered to 

 go ahead and make contracts and spend 

 the money according to its judgment, 

 using newspaper space, billboards and 

 other methods of publicity. The com- 

 mittee now consists of Eoy F. Wilcox, 

 chairman; Ed Rust, Albert Knopf, Fred 

 Howard and H. Reeve Darling, with 

 President Armacost and Secretary A. F. 

 Borden members ex-officio. The funds 

 are to be in the form of four equal pay- 

 ments, including sight drafts and bills 

 at three, six and nine months. Thus 

 payments from members and expendi- 

 tures will be spread equally over the 

 entire year. 



Eoy Benner, formerly with the Broad- 

 way Florist, is now with the Arizona 

 Seed & Floral Co., Phoenix, Ariz. 



Large purchases of garden hose by 

 the L. A. Floral Co. are moving to 

 nurserymen and growers. Business in 

 the flower shipping end keeps up well, 

 considering the season. A large amount 

 of statice in variety has been shipped, 

 the pretty S. latifolium and S. incana 

 making a change from the varieties of 

 S. sinuatum that have been offered so 

 far. The first carload of sphagnum moss 



this season has just arrived for this 

 firm. 



C. E. Gutting, of the Superior Nurs- 

 ery Co., has just returned from a busi- 

 ness trip to San Francisco, which he 

 had to cut short on account of a large 

 cut of dahlias coming in which he had 

 to be here to handle. 



Wright 's Flower Shop is a busy place 

 these days with wedding and presenta- 

 tion orders. F. Westrum looks sun- 

 burnt and tells of a pleasant fishing 

 trip. Mr. Wright still puts in time in 

 the desert, but can be seen occasionally 

 around the store, minus the temporary 

 mustache. Cattleya gigas has been fine 

 at the nursery this season, some fine 

 plants being shown in the windows. 



Martin Reukauf, representing H. 

 Bayersdorfer & Co., Philadelphia, Pa., 

 was calling on the trade last week. 



Some beautiful California lilies came 

 from B. Kessler, who has returned from 

 a trip to the mountains. L. Parryi, 

 with its rich yellow blossoms, and the 

 well known L. Humboldtii are included. 



also a lovely spike of L. Boezlii, dis- 

 tinct and beautiful, and several of the 

 pardalinum type. 



The addition of new mirrors around 

 the wall and back of the icebox has 

 made a great improvement in the ap- 

 pearance of the store of the Alexandria 

 Florist, on Fifth street. Business is 

 reported good here. 



W. Armacost & Co. are busy at the 

 range, most of the rose replanting hav- 

 ing been finished for the season. The 

 comparatively cool weather has been 

 all in favor of a quick and successful 

 job. H. R. Richards. 



SAK FBANOISCO, CAL. 



The Market. / 



Reports from various wholesale, 

 shipping and retail firms would indicate 

 rather quiet business, as is to be ex- 

 pected at this time of the year. These 

 reports make it somewhat of a mystery 

 what becomes of the large quantities 



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I Service that Advertises | 



I GEORGE J. HALL & CO. | 



I WHOLESALE 



I FLORISTS 



I 423 East 5th St. Los Angeles, Cal. | 



I ^VE NEVER FAIL 



Gladioli, Statice 

 Yellow^ Daisies 



AND OTHER SUMMER FLOWERS 



We are known for special care in selection and 

 packing of stock for hot weather shipping. 



L. A. FLORAL CO. 



236 EAST FOURTH ST. 



LOS ANGELES, CALIF 



S 



