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24 



The Florists^ Review 



Jdly 1, 1920 



Establlahed, 1897, by Q. L. ORANT. 



PnblUhed every Tharaday by 

 Thk Florists' Publishing Co„ 



620-S60 Gaxtoo Bulldlnff, 



608 Soatb Dearburn St., Ohlcago. 



Tele., Wabash 819S. 



Beglstered cable addreaa, 



Florriew, Cbicavo. 



Entered as second class matter 

 Dec. S. 1897, at the poet-offlce at Obi- 

 e^iiro. 111., under the Act of March 

 8.1879. 



Subscription price, $1.50 a year. 

 To Canada. $2.60; to Earope, $3.00. 



Advertlslnfl: rates quoted apon 

 request. Only strictly trade ad- 

 Tertlslng accepted. 



1 



KESULTS. 



We give them. You get them. 



We both have them. 



It is better to grow a little well than 

 to grow much poorly. 



The Lord & Burnham Co. has discon- 

 tinued its Montreal office. 



Bad check artists are working their old 

 tricks on florists. Be on your guard. 



June made a record. The trade never 

 had done so much business in the month. 



Perseverance will get coal ; keep at it, 

 with a smile, but don 't bid above the mar- 

 ket. 



Don 't fail to plan a vacation trip that 

 includes the S. A. F. convention at Cleve- 

 land, August 17 to 19. 



There are reports of the postponement 

 of several greenhouse building projects 

 for the reason that banking credit has 

 been withdrawn. 



Geranium E, G. Hill is the favorite 

 variety in 'the St. Louis district, large 

 growers reporting the call for Hill is as 

 great as the call for all other sorts com- 

 bined. 



Opportunities presented in the Wanted 

 and For Sale columns of The Review re- 

 ceive particular attention under present 

 conditions. Their number has increased 

 notably of late. 



There are indications that large num- 

 bers of florists who grow for their own 

 retail or local wholesale trade, and who 

 have not heretofore forced lilies, will 

 plant some for next Easter. 



June unquestionably was an unusually 

 good month for the trade and there is 

 reason to believe that July and August 

 will be better than ever before for all 

 those who continue their personal efforts. 



There were geraniums left this season, 

 but in practically every case it was stock 

 which showed neglect at some stage of 

 its growth. Many growers propagated 

 more than they were able to care for at 

 critical stages of growth. 



Since it is said that imitation is the 

 sincerest flattery, reprinting of material 

 from these columns in other trade 

 journals, even without credit, should not, 

 we presume, make the editor feel bad — 

 the editor of The Review, that is, not 

 speaking of the editor who reprints with- 

 out saying so. 



It will, in all probability, cost more to 

 grow flowers before it costs less than now. 



Glass is a problem for those who would 

 build, but pipe is even more difficult to 

 obtain. 



There are many indications that con- 

 siderable greenhouse area will be idle dur- 

 ing the coming winter, with the probabil- 

 ity that the midwinter shortage of cut 

 flowers will send prices even higher than 

 last season. 



The thoughts of large numbers of those 

 in the trade are turned toward the Pa- 

 cific coast. Rapid as has been the growth 

 there, the next decade seems likely to see 

 far greater development of our trade 'a in- 

 terests along the western ocean. 



White Killarnet on the growers' 

 benches is the sole representative of a 

 former ruling dynasty. All the other 

 members of the large family have been 

 dropped into the discard where quality 

 stock is produced for wholesale markets. 



Greenhouse building is not the most 

 simple of matters these days. There are 

 delays all along the line, principally due 

 to transportation difficulties, with the re- 

 sult that many growers whose work has 

 scarcely begun are wondering if their 

 houses will be ready in time. 



Periodical bulletins of trade organiza- 

 tions are costly undertakings since paper 

 and printing prices have soared so high. 

 I'o be worth the expense, thfey must be 

 valuable either as propaganda to secure 

 new members or as mediums of informa- 

 tion regarding organization matters. 



BED, WHITE AND ELITE. 



Heretofore The Review has known 

 only one phase of the paper shortage, 

 that connected with skyrocketing 

 prices, but this week congested trans- 

 portation facilities have hit the 

 cherished pink part a blow that re- 

 minds of Fourth of July, not ;to say 

 Joseph's coat. There is a six weeks' 

 supply of pink paper in a freight yard 

 not fifteen miles from the pressroom, 

 but there was only two-thirds the neces- 

 sary quantity in the warehouse when 

 press time came. The Review is printed 

 on sheets almost double the largest 

 stock size in the paper trade, so to buy 

 in the open market, in case of tem- 

 porary shortage, is next to impossible. 

 A few reams of blue paper of the neces- 

 sary size were picked up, but the rest 

 of fhe shortage had to be made up with 

 white. So any reader who finds his 

 pink part variegated this week will 

 know the reason why. 



Next week the pink part will be all 

 white unless the New York Central 

 lines dig out that car. 



CAN'T INSUBE GOODWILL. 



"You can insure your life and your 

 health; you can insure your home 

 against burglary, your valuables against 

 theft; you can insure your store against 

 fire, your greenhouses against hail, your 

 crops against tornadoes, your shipments 

 against loss and your credit against 

 fraud, but you cannot insure the good- 

 will of your business in any company 

 on earth." 



This emphatic way of putting the 

 necessity for fair dealing was used by 

 an advertising man before the conven- 

 tion of the American Association of 

 Nurserymen at Chicago last week. It 



is a statement that can be heeded by 

 every branch of business, for it points 

 out that the biggest asset a business 

 has, particularly in the horticultural 

 field, is something that is so slowly built 

 and so easily destroyed that its actual 

 value depends upon continued and un- 

 interrupted attention to the details upon 

 which hinges a firm's reputation for 

 honesty. Good-will established today 

 will be capitalized at greater value in 

 years when business is not so good as 

 now. So it pays to build it on a firm 

 basis today. 



UNDER FALSE COLOBS. 



In a time when help is as scarce as it 

 is now, references of a new employee 

 are not scanned so closely as they 

 sometimes are. Either grower or re- 

 tailer is apt to put a man in a more or 

 less responsible place upon his own 

 statement of his ability. Often the ap- 

 plicant 's allusion to a well known estab- 

 lishment where he has worked is taken 

 as a mark of his ability, without in- 

 quiry as to his position or service at 

 that place. So the errand boy or store 

 helper makes pretensions of knowledge 

 for the sake of securing larger wages. 

 And he may get away with it for a time. 



There is, however, an unjust reflec- 

 tion upon establishments whose repu- 

 tation is unrightfully used by appli- 

 cants in obtaining positions at other 

 places. And the florist who employs 

 such an applicant later learns his in- 

 ability to fill the place, with much dis- 

 satisfaction. To stop such a species of 

 fraud, florists would be wise to investi- 

 gate promptly all references given as 

 previous employers, especially when the 

 applicant cites them as evidence of his 

 ability in the position he applies for. 

 More care in this particular will save 

 employers from adding to the high cost 

 of doing business by paying undeserved 

 wages to those whose ability is not what 

 is claimed. And it will protect the repu- 

 tation of those establishments whose 

 names are unrightfully used as refer- 

 ences. 



GOING SOME. 



Going-^going — yes, going some — and 

 gone. That's the way it is with stock 

 which is advertised in the Classified 

 section of The Review. And that means 

 that the business is "going some," too, 

 truly a "going concern." You can 

 see the whole picture right in this let- 

 ter: 



Please discontinue my ad for chrj-santhemums. 

 The first week the ad sold more than 40,000 — 

 that is going some — nnd now I nm all sold out. — 

 W. F. Dunteman, Bensenville, 111., June 12, 

 1920. 



If you hear a man complain of the 

 cost of advertising you can be pretty 

 certain he spends a good bit of money 

 elsewhere than in The Review. 



BBIEF ANSWEBS. 



H. E. K., La. — Any annual, provided 

 you have glass; otherwise there would 

 be nothing doing, we are afraid. 



W. A. H., Ga. — For the second time, 

 nearly every. It is customary to send 

 a stamped, self-addressed envelope 

 when you want a reply by letter. 



J. S. M., Pa. — Use one of the standard 

 nicotine extracts according to directions 

 on the can. 



H. F. F. T., Utah.— We have record 

 of no other florist of the name of 

 Thorup. 



