.11 1^ 1. I'-'-"' 



The Florists' Review 



55 



r('\' isiii<r 



tlic 



cominittcc iiHlclinitcly. 

 oflici;il (•••ilnloKi'*' ''^'''T ''^'' '"' ''■" >■''•■"■«• 

 lie cini)Ii:iKiz<'<l 1"'^'' ""' '^''^"''^ ii.ssi.sl- 

 anc.o -which the ussocinl idii cduld rciidci' 

 to tho coin 111 ittcc mid tlic fad thut that 

 .•iHS«Ki:iti(»n \v:is the only hirjro tr:idc 

 ()r<;;iiii/;itioM in the industry wlii(di hiid 

 ii(d yet. ]);iriicii>Mt(Ml iiiiam-ially in llic 

 Cdiiiinittoo's efforts. It is i)rol)!ibl(; that 

 tlic ••issociaticii 's iioMieiKdatiire r-ormnit- 

 Ice, to lie apiiointcd by President Ilnsl- 

 \u<^s. will cociiKT.ate with (lie Aineriean 

 joint (Miiiiinittee. 



The readiiiix that morning of the in- 

 teresting' |ia|irr (111 "Seed Testiiiff Kx- 

 periences" liy A. L. Stone, of the state 

 departincnt of a<,rrienltiire, Madison. 

 Wis., was f(dlowed ])y a l)rief discus 

 sion of scarification as a, remedy for liard 

 clover seeds and of ^■al•ious difficulties 

 wliich arose, at ]e;ist in less fortunate 

 stales tlian Wisconsin, between state 

 beards of aj^ricult iir(! aiid the f.'irineis. 

 ])i(d\ O'l'.aiiiion, of Clareiiiore, Okla., 

 offered l!e;irtf(dt testimony on this lat- 

 ter jioint. l'>oth Mr. McFarland and 

 Mr. Stone \\rvo fjjiven risin}:^ votes of 

 thanks. 



The National Garden Bureau. 



The rpiestion of publicity and the 

 national garden bureau was introduced 

 by tlio report of Leonard II. Vaughan, 

 of (Hiicafjo, for the special advertisin<^ 

 coinmittiK! on home gardens; this rcp<irt 

 chiefly told what had been accom- 

 plished in cooperation with the bureau 

 in carrying out the plans outlined in 

 the bureau's prospectus. He said that 

 the first story had been sent out to 

 1,500 newsjiapcrs all over the country 

 except in the south, where the right 

 season was then past. When an order 

 for regular service was received from 

 a nevvspajier, all other papers in that 

 city were eliminated, with a mailing 

 list of 4,10 as a result. Through 2(VA 

 papers they liad readied about 4,000,000 

 readers, fre<iiiently securing better posi- 

 tions for the garden stories than money 

 could have bought for advertising niat- 

 t«>r. The association voted to continue 

 the garden committee for another year, 

 as a new committee to be appointed by 

 the incoming jiresident. 



Cooperative Publicity. 



Publicity for the home garden move- 

 nient was treated from another angle 

 by J. li. Hamilton, of the J. K. Hamil- 

 ton Advertising Agency, Chicago, who 

 said that conferences with bankers and 

 manufacturers in various parts of the 

 country showed a strong desire for the 

 spread of this movement, in order tliat 

 more food might be raised and that 

 more peo])le might gain that sense of 

 stability which comes with an activ(> 

 interest in land. He suggested a plan 

 to raise a coiijierative advertising fund 

 of $500,000 by levying an assessment of 

 one-tenth of 1 cent per packet on seed 

 merchants an<l one-half of one per cent 

 of sales on seed growers. What arrange- 

 ment was to be made for the particijia- 

 tion of grass seed dealers was not made 

 clear, although tliat point was raised in 

 the discussion. 



When this subject was brought up 

 ngain the next morning, W. P. Therkild- 

 sfin commended highly the work of the 

 garden pnl)licity committee, but stated 

 einiihatically that before the association 

 undertook any cooperative publicity 

 camjiaign it should be certain of the 

 necessary funds and not put an undue 

 burden on \vhat(>\er agen<"v might liave 

 charge of the work. Axel Setterberg. 



Tested 

 Proven Seeds 



Early View of Our Trial Grounds 



Did you ever sow Peacock's Flower 

 Seeds? If not — why not? Other 

 florists do. 



Please see full list of Florists' and Market 

 Gardeners' Seeds in the 16-page Green Sec- 

 tion, pages 117 to 132 of The Review for 

 January 29. 



Everette R. Peacock Co 



SEED GROWERS AND IMPORTERS 



4011-15 Milwaukee Avenue, 



CHICAGO. ILL. 



