Jri.Y 1, 1920 



The Florists' Review 



69 





1 



!!. Th » florlat* whoaa cards asPMtf on th* paces oanrlnc thla hMUI« are prapored to fill ordam 

 »«»« from otbarfloriata for looal dallvanr on tHa oaual iMMla* 



FOREIGN SECTION 



C. ENGELMANN 



Member Americai? Florists' Telegraph Delivery 



Association. 



Life Member S. A. F. 



Member American Carnation Society, 



Member New York Florists' Club. 



Orders for Ens i and. Scotland and 



Ireland taken care of by 



C. ENGELMANN. Florist. Saffron 



Walden, Essex. ENGLAND. 



Cables: Engelmann, Safftonwalden(2 words only) 



Orders for the French Riviera and 



Monte Carlo taken care of by 



C. ENGELMANN. Etablissement Hor- 



ticole "Carnation," Saint- Laurent-du- 



Var. near Nice. FRANCE, 



Cables: Carnation. Saint-Laurent-da-Var 



(2 words only) 



Liverpool, England 



DINGLEYS, Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



Manchester, England 



DINGLEYS. Ltd., Florists 



SCOTLAND ORDERS NOW TO 



LEIGHTON, Florist, GLASGOW 



Scotland's Only Member F. T. D. 



quantities of flowers to receive a greater 

 personal return; he may, indeed, sell 

 fewer. But the knowledge and skill 

 which he adds to those flowers will de- 

 mand a greater return from his cus- 

 tomers. For, in reality, since people 

 buy flowers because of their love of 

 beauty, their artistic sense is more grati- 

 fied by the arrangement of flowers than 

 by the blooms themselves. Flowers may 

 be arranged in an unlovely manner; ail 

 florists know that. Then the greatest 

 degree of beauty in arrangement should 

 be the aim of the retailer — so that he 

 will be in a class with the specialty shops 

 on the avenue and not with the places 

 on the side street. Pains and study 

 are necessary, but there is ample re- 

 ward — in satisfaction and in remunera- 

 tion, as you wish. 



NATIONAL PUBLICITY CAMPAIGN. 



Billboards Can Be Shipped. 



Our promotion bureau is advised by 

 the manufacturers of the slogan bill- 

 hoard signs that immediate shipment 

 can be made of billboards over any 

 route not affected by the freight em- 

 I'argo, which is still holding up ship- 

 "^!"ki- ^^ ^""^^ points. Florists whose 

 ^^t^'^jisbments present opportunities for 

 the display of one of these signs are 

 remmded that not only do they help the 

 campaign, but these signs give splendid 

 publicity to the establishment on which 

 They are displayed. A supplomentarv 

 sign showing a florist's connection may 

 be aflSxed underneath or above the big 



•y:; 



:-.t>; 



Business Building 

 With Blurbs and Blunders 



Sending a funeral wreath to a bride, by mis- 

 take, is a blurb. 



Mixing the cards of a $3.00 bunch of Carna- 

 tions with one for a $v5.00 box of Heauiies, 

 each intended to "^ay With Flowers" 

 to a fair lady what two admirers' hearts 

 were too full to say in words, is a blunder. 



Similar things happen to all of us. 



I'oth of them recently happened to us. 



On first thought, it looks like carelessness, 

 and bad business. 



It is some of one; but not a bit of the other. 



We turned both the blurb and the blunder 

 into the best of business building. 



Just how we did it, we are not publishing 

 broadcast. 



However, next time you are in New York, 

 drop in and see me and I'll make a little 

 sketch of it on the back of an old envelope. 



New York's 

 Favorite Flower Shop 



Fifth Avenue at 58th Street 



sigii, carrying any announcement de- 

 sired. Every florist should have a sign 

 on his place. The public is interested, 

 always, in knowing whose place of busi- 

 ness they are viewing and a billboard 

 will not only fill this requirement, but 

 spread the gospel of ' ' Say It with Flow- 

 ers." The cost of a board, $50, is not 

 any more than one would expect to pay 



for a decent sign. A similar sign, out- 

 side of the arrangement made by our 

 committee, would cost $100. Iron, paint 

 and labor are expensive items today, as 

 all of us know, and these signs at $50 

 each are bargains really and truly. 



A Touch of Color. 



Anotlier thing, they ornament a place. 



