100 



The Florists' Review 



July 1, 1920 



i Pacific Coast Department 



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San Diego, Cal. — Chris Westergaard 

 has bought the establishment of Boyle & 

 Darnaud and is operating it as the Rose 

 Court Floral Co., doing a wholesale 

 business. Mr. Westergaard has been in 

 Europe since he left the employ of the 

 Miller Floral Co., Farmington, Utah. 



LOS ANGELES, CAL. 



Charles Morton, of Phoenix, Ariz., is 

 in the city, taking a much needed rest. 

 Mr. Morton recently bought the floral 

 department of the Donofrio Confec- 

 tionery Co., Phoenix, which will for the 

 present continue under the name of 

 Donofrio Floral department. 



The committee of the florists' club 

 on cooperative advertising reports that 

 it is progressing well with the sub- 

 scriptions and hopes soon to report that 

 the full amount of $10,000 has been 

 subscribed. 



C. J. Michelsen, manager of the E. C. 

 Amling Co., Chicago, spent last week 

 visiting E. C. Amling, at Sawtelle. 



Martin Reukauf, of H. Bayersdorfer 

 & Co., Philadelphia, and Robert New- 

 comb, of the Burlington Willow Ware 

 Shops, Burlington, la., are in the city 

 calling on the trade. 



Daniel MacRorie, of San Francisco, 

 was in the city last week calling on his 

 friends. 



P. Brown has sold his store to S. 

 Seki, possession being given July 1. 



Judging from the attractive new 

 Dodge delivery car of the Hollywood 

 Flower Shop, business must be good. 



Boyce Chezem, of the shipping de- 

 partment of Walter Armacost & Co., 

 was married to Miss Muriel Tait, of 

 Watts, Cal., June 20. Mr. and Mrs. 

 Chezem are spending their honeymoon 

 at Big Bear lake. 



Andrew Bruce, of Alexandria Florist, 

 was married last week to Miss Neu- 

 meyer. 



Roy Wilcox left for a two weeks' 

 business trip to Council Bluffs, la. 



P. C. Miller Co., having had trouble 

 through the similarity of its name and 

 that of other concerns here, has decided 

 to change its corporate title to Califor- 

 nia Floral Co. There will be no other 

 change, management, location, etc., re- 

 maining the same. It is expected the 

 use of the distinctive name will result 

 in more prompt mail, telegraph and ex- 

 press service. 



SAN FRANCISCO, CAL. 



The Market. 



Extremely hot weather over the week- 

 end June 20 played havoc with the cut 

 flower business here. Roses suffered a 

 little more than most other kinds of 

 stock, but nothing escaped. The daily 

 receipts opened up and died about as 

 fast as they came in. Both wholesalers 

 and retailers experienced great diffi- 

 culty in handling their orders. Stock 

 that has arrived since the weather 

 cooled off shows some improvement. 

 The demand has improved also, as the 

 week has advanced, which augurs well 

 for increased business during the Demo- 

 cratic national convention. Values are 

 already stiffening up a little. 



Good carnations seem to be in particu- 

 larly good demand and the same may be 

 said of the better grades of roses. Of 

 the latter, Columbia seems to be gain- 

 ing in popularity, although Russells 

 continue to have a strong call. 



Gladioli are having a satisfactory 

 season, the demand being about equal 

 to the supply. They will be followed 

 closely by asters and chrysanthemums, 

 as both of these flowers, which figure 

 prominently in California shipping busi- 

 ness, are early this year. A few chrys- 

 anthemums put in an appearance dur- 

 ing the last week and asters are due 

 almost any time now. Shipping orders 

 are already being booked and all indi- 

 cations point to a heavier movement of 

 both chrysanthemums and asters this 

 year than ever before, provided the 

 weather conditions are favorable for the 

 successful development of the large 

 acreage under cultivation. 



Sweet peas are plentiful and there is 

 an abundance of gaillardias, coreopsis, 

 stocks, strawflowers and other season- 



able offerings. Orchids are sufficient 

 for requirements and gardenias are in 

 about the same position. Lily of the 

 valley comes in nicely for the June wed- 

 ding season. 



Various Notes. 



Louis Pieetti, manager of the Charles 

 C. Navlet Co. store in this city, reports 

 business holding up well for this cime 

 of the year, the seed, nursery and gar- 

 den supply trade sharing activity with 

 the demand for cut flowers. The Oak- 

 land store, • which was opened recently 

 at 917 Washington street, is doing nice- 

 ly also, Mr. Pieetti says. It is under 

 the management of Mr. Lombardo, for- 

 merly of San Jose. The San Jose head- 

 quarters have had an especially busy 

 week on account of school closings, 

 graduation exercises being a week later 

 there than in the bay district. 



The busiest June in the history of the 

 business is the report at Albert 0. 

 Stein's place, on Sutter street, near 

 Polk. The record of a wedding a day 



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I Service that Advertises | 



I GEORGE J. HALL & CO. | 



I WHOLESALE I 



I FLORISTS I 



I 423 East 5th St. Los Angeles, Cal. | 



I WE NEVER FAIL | 



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Gladioli^ Statice 

 Yellow Daisies 



AND OTHER SUMMER FLOWERS 



We are known for special care in selection and 

 packing of stock for hot weather shipping. 



L. A. FLORAL CO. 



236 EAST FOURTH ST., 



LOS ANGELES, CALIF. 



