Jolt 8. 1920 



The Florists^ Review 



17 



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PAYING FOR PUBLICITY 



CONVENTION FEATURE. 



wm Be Publicity Bally. 



The principal feature of the after- 

 noon session of the second day of the 

 ^lonvention in Cleveland, August 18, will 

 be a rally to the publicity campaign, 

 Reports from the chairman and secre- 

 tary of the publicity committee will 

 be forthcoming and there will be oc- 

 casion for congratulations all around 

 upon the great success of the campaign. 

 Major P. F. O'Keefe, of Boston, will 

 I'avor us with another of his most elo- 

 quent addresses on the subject, "Pub- 

 licity for Flowers," and we shall be re- 

 minded of many things which in the 

 ordinary course of matters are likely to 

 be overlooked. 



There will be no lack of enthusiasm 

 at this meeting and every contributor 

 to the fund should be present, if it is at 

 all possible. There will be information 

 and encouragement for many who have 

 not yet contributed. There will be op- 

 portunity for those who do not read to 

 get oral descriptions of this great and 

 grand work. If the society had done 

 nothing else but launch this campaign 

 of publicity for our products, it would 

 have done well and proved the worth 

 of the organization to all. 



Urging Public to Say It. 



Do many of you, my brother members, 

 realize fully the advantage this pub- 

 licity work is to you in your business? 

 Do you realize that the great public is 

 being constantly urged to "Say It with 

 Flowers"? There is hardly an occa- 

 sion when flowers are not appropriate 

 for the conveyance of sentiment — a 

 birth, a birthday anniversary, a gradua- 

 tion, a confirmation, a wedding, a wed- 

 ding anniversary, acknowledgment of a 

 courtesy, congratulations, expressions 

 of sympathy, love, honor, regard; flow- 

 ers convey the proper sentiment in 

 every case. And in order that occa- 

 sions shall not be forgotten, the cam- 

 paign reminders appear in a number of 

 the national magazines. 



Are you helping to pay for this pub- 

 licity? If you are not, you certainly 

 should attend the convention and listen 

 —yes, listen — to the enthusiasm which 

 will be expressed in the proceedings of 

 the session I have mentioned. It would 

 do you good. You would learn that the 

 campaign has increased the demand for 

 flowers. Many of your brother florists 

 w-ould be glad to convince you that 

 flowers are being used today in much 

 greater quantity than could possibly be 

 imagined; that occasions such as I have 

 mentioned are remembered by gifts of 

 flowers as they never were before. The 

 t^^Mmpaign slogan has gone home, these 

 T'ople will tell you; the message, "Say 

 I" with Flowers," has had its effect. 



Status of Fund. 



The committee will report at the con- 

 ^'mtion the status of the campaign 

 i und and unless a little more interest 

 i^ shown in the work they may not be 

 •i|ile to make so good a showing as they 

 <iid last year at convention time. We 

 C'.Ttainly should not go backward, nor 



should we stand still. There are plenty 

 of florists who have not yet subscribed 

 who can and might reasonably be ex- 

 pected to chip into the fund. It's their 

 duty to do so — to put the matter plain- 

 ly. "Say It with Flowers" is working 

 for all and it should be kept working 

 to the fullest extent possible. Gentle- 

 men, the determination of the extent is 

 in your hands — through your support 

 and contribution. Will you turn in that 

 little subscription expected of you, or 

 will you risk the consequences of a cur- 

 tailment of the publicity which has been 

 of so much good to us all? Let us hope 



Help Your Own 

 Cause 



I have just received a list 

 of those who agreed to 

 pay their 1920 subscrip- 

 tion, but who have, as yet, 

 not done so. It would help 

 our committee consider- 

 ably if checks were forth- 

 coming at this time. 



Kindly maintain the dig- 

 nity that the profession has 

 reached, where payment of 

 due bills is a matter of 

 first importance. 



Have you paid your sub- 

 scribed amount for this 

 year? 



Send remittance to Secre- 

 tary John Young, 43 West 

 Eighteenth Street, New 

 York, and help your own 

 cause. 



HENRY PENN. Chairman. 

 National Publicity Committee. 



that a check will be your answer. Our 

 society will appreciate it. 



A. L. Miller, Pres. 



DON'T SEE ANT NEED OF IT. 



Presumably in August at our conven- 

 tion we shall hear a great deal concern- 

 ing our publicity campaign, as in the 

 last two years, and there will be more 

 pros and cons regarding its continuance. 

 Why? Because those who are present 

 at the convention are vitally in- 

 terested in furthering their own prog- 

 ress, which is but natural. Then, 

 there's the other fellow, who will not 

 attend and who will not contribute, but 

 who will participate in everything that 

 is offered, provided it costs nothing. 

 This is the chap we want to get; the 



one who can't see any benefits unless 

 they are pumped into him and then 

 can't see; he only feels them. 



This is a straight-from-the-shoulder 

 jolt, aimed at the many florists who 

 "Say It with Flowers" verbally, but 

 who can't appreciate that we are habit- 

 ually calling for funds to carry on and 

 merely allow the others to foot the 

 bills. They unconsciously let the others 

 pay their proportion, whereas it would 

 mean complete success for the campaign 

 fund if each would just do his part. 



Now, this is written for the beneflt 

 of all in the craft and if you, Mr. Head- 

 er, have already contributed, perhaps a 

 little more would also be welcome as 

 a jiist proportion in' order to overcome 

 the increased cost of rates since our 

 campaign was started two years ago. 



We are getting results, but we must 

 move- at a better pace to keep our 

 campaign up to its proper standard. 

 George N. Smith, the iris expert, just 

 told how, at a meeting at Wellesley, 

 Mass., where he lives, a speaker said, 

 "Lawyers have to live," and another 

 man at the gathering cried out, "Don't 

 see any need of it." It strikes me 

 that this answers the question why some 

 of our florist brethren have failed to 

 send in their contributions. They don *t 

 see any need of it. 



Well, boys, it's up to you; the more 

 you send, the more you get by ten to 

 one, and it's a sure way to meet your 

 next winter's coal bill. 



Henry Penn, Chairman, 

 National Publicity Committee. 



NATIONAL PUBLICITY CAMPAIGN. 



The Demand for Flowers. 



With the passing of Independence 

 day, florists look forward to a season of 

 two or three months when the cares of 

 business weigh lightly and considera- 

 tion can be given to matters other than 

 those concerning the filling of orders. 

 The case is rare where a florist reports 

 anything but good business for the sea- 

 son now behind us. Undoubtedly, it 

 was a good season for practically every- 

 body in the business, grower and dis- 

 tributor alike. The consumption of 

 flowers has been enormous and Mr. Ash- 

 barrel has not been able to get supplies 

 except in one or two cases when natural 

 conditions favored him, conditions out 

 of the control of the florists. All this 

 has been due to a steady demand for 

 flowers. 



The people of this country have, with- 

 in the last two years or more, been edu- 

 cated to a greater use of flowers. The 

 simplest table now must have its floral 

 decoration. Even the most humble 

 homes must be occasionally brightened 

 with a few flowers. Our campaign for 

 publicity for flowers has been a great 

 factor in influencing this demand. Our 

 own publicity has been instrumental in 

 producing other publicity. Newspapers 

 and magazines in these days teem with 

 references to flowers and their use in 

 domestic life. "Say It with Flowers" 

 has become a thought as well as a mes- 

 sage and our industry profits in conse- 



