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24 



The Florists^ Review 



July 8, 1920 



fl 



I Estebllabed, 1897. by Q. L. QRiUnr. 



Published every Thanday by 

 Thr Florists' PuBLisHiNa C!Oh 



520-660 Oazton Building, 



BOS South Dearbura St., Oblcaaro. 



Tele., Wabash 8196. 



Ite?l8tered cable address, 



Florvtew, Ohlcaffo. 



Entered as second class matter 

 Dec 8. 1897. at the poet-ofBce at Ohl- 

 flfeffo, lU.. under the Act of March 

 8,1879. 



Subscription price, $1.60 a year. 

 To Oaneda, $2.60; to Europe, (3.00. 



AdyertislDg rates quoted upon 

 request. Only strictly trade ad> 

 Tertlslnff accepted. 



Eesults bring advertising. 

 The Review brings results. 



More money is being spent for gasoline 

 than for gardens this year. 



July is a good month to begin Sunday 

 closing. Many florists started July 4. 



Never has business maintained so 

 strong a gait into the summer months. 



June, 1920, brought more wedding 

 orders to florists than any mpnth before. 



There won't be many new people 

 starting in the florists' business yet 

 awhile. 



Better start planning your trip to the 

 S. A. F. convention at Cleveland, August 

 17 to 19. 



The belief is quite general that the 

 upward trend of prices has ceased. The 

 decline will, however, be gradual and long 

 drawn out. 



Many in the trade state their readiness 

 to pay higher express and freight rates 

 provided they can obtain satisfactory 

 service in return. 



Hard work and thrift were never so 

 worth while as now. All the 50-cent dol- 

 lars you earn and lay by now will buy at 

 least 75 cents' worth at a not far dis- 

 tant date. 



The gold medal for the best new rose 

 in the trials held at the Bagatelle Gar- 

 dens, Paris, has been awarded this year 

 to Alex. Dickson & Sons, Newtownards, 

 Ireland. The variety which won the 

 award is named Frances Gaunt. 



How valuable was the annual meeting 

 of the Tennessee State Florists' Associa- 

 tion is evidenced by the interesting 

 volume of proceedings, nearly one-half 

 inch thick. Tribute to the Pink Part of 

 The Review is silently paid by the use of 

 blue paper for the retailers' advertise- 

 ments in this volume. 



One week before the S. A. F. conven- 

 tion the national organization of the Do- 

 minion will meet at Hamilton, Ont., 

 August 10 to 13. The officers of the 

 Canadian Horticultural Society are: 

 President, E. B. Hamilton, London; first 

 vice-president, K W. Groves, Hamilton; 

 second vice-president, C. J. Hay, Brock- 

 ,ville; secretary-treasurer, Herbert J. 

 Eddy, 4425 Sherbrooke street, Westmount, 

 Que. 



To meet higher coal cost the grower 

 must use every available foot of bench 

 space. Larger output reduces the burden 

 of overhead. ^ 



Discussion of increase in freight rates 

 before the interstate commerce commis- 

 sion has brought forth estimates of a fifty 

 per cent raise as needed to cover wage ad- 

 vances — not an indication of lower costs 

 for flowers. . ■ ■, ■ . • 



This year the American Gladiolus So- 

 city will not hold its annual meeting and 

 exhibition in conjunction with the S. A. 

 F. convention, but will exhibit with the 

 Massachusetts Horticultural Society at 

 Boston, August 14 and 15. 



The mine operators, the transportation 

 companies and interested departments of 

 the government all report that the fuel 

 situation is easing. Well, perhaps it is, 

 but growers see no change ; they have not 

 yet been able to get even a little coal. 



Partial explanation of the reason why 

 money is tight lies in the large number of 

 new business undertakings. Since Jan- 

 uary 1 incorporations have reached the 

 tremendous sum of $8,910,116,300, an in- 

 crease of 144 per cent over 1919 and 512 

 per cent as compared with the first six 

 months of 1918. 



wealth of our nation is great, but it, 

 must be converted constantly into con- 

 sumable products through labor. 



STILL NEED FOR WOBK. 



The disposition of Americans to con- 

 sider the national wealth of vast pro- 

 portions and theirs as the richest nation 

 on earth leads to ideas that are quite 

 contrary to the facts. Our national re- 

 sources do not make us all plutocrats, 

 or enable us to do less and to spend 

 more than citizens of other countries. 



Just at the present time, when clear 

 thinking on economic matters is of 

 prime importance, a recent discussion of 

 our national wealth by a correspondent 

 of the New York Times Annalist comes 

 as a distinct contribution in attempting 

 to clear up some quite generally misun- 

 derstood ideas. 



As the writer points out, we have all 

 heard a great deal about the "almost 

 unlimited wealth" of our country, and 

 have, perhaps, felt ourselves richer 

 when we thought of our great resources. 

 A little closer thinking, however, makes 

 it clear that this wealth is, after all, 

 only potential. Our real surplus of con- 

 sumable goods is almost terrifyingly 

 small, as was brought home to us dur- 

 ing the coal strike, when only a few 

 weeks' supply of this vital necessity 

 stood between us and famine. So it is 

 with practically all our necessities. Our 

 surplus production of foodstuffs from 

 year to year is scarcely sufficient to 

 carry us over the nonproducing season. 

 We are constantly consuming more and 

 more immediately what we produce. 

 The per-capita wealth of this country in 

 goods and money is about $3,000 — not 

 a large enough sum to encourage any 

 disposition to extended idleness. We 

 are, comparatively speaking, poor both 

 as individuals and as a nation. The 

 moneyed man is in the same position as 

 the man without money when it comes 

 to a depletion of our stock of necessi- 

 ties, because public administration de- 

 prives the rich al()ng with the poor in 

 times of stress — as was the case in the 

 recent coal strike. 



We must, therefore, continue to work; 

 to produce. There is nothing to justify 

 our resting on our oars. The potential 



LABOR SITUATION BETTEB. 



A number of signs point to an easi( r 

 condition of the labor market and better 

 opportunity for greenhouse men to se- 

 cure the help they require. The change 

 has not been so marked as it might be 

 had not so many workmen such fat 

 rolls in their pockets, representing their 

 savings from the high wages of the last 

 year, upon which they plan to loaf dur- 

 ing the hot weather; when these rolls 

 have shrunk the supply of labor will be 

 greater. 



The increased number of available 

 hands is the result of a number of in- 

 dustries curtailing their pay rolls. The 

 steel mills are reported to have laid off 

 over 80,000 men. The automobile man- 

 ufacturers have laid off many thousand. 

 A number of other industries, facing a 

 decreased demand for their goods now 

 that the orgy of spending has declined, 

 are also engaged in cutting down their 

 productive force. Employment man- 

 agers at large factories report growing 

 lists of applicants, of which till lately 

 there was a marked dearth. 



More important than the release of 

 these workers for other jobs is the 

 change in attitude on the part of the 

 workers. The sight of coworkers laid 

 off has spurred some to greater effort. 

 The fact that available jobs are not so 

 many as formerly has a salutary influ- 

 ence, also. Labor leaders, more ap- 

 preciative of the importance of in- 

 creased production to lower the cost of 

 living, are appealing to the rank and 

 file to quit soldiering and get to work. 

 It is reported that one of the large au- 

 tomobile factories, after laying off 

 1,500 nren, found its output the follow- 

 ing week had decreased just two cars. 

 Perhaps the scale of productive ef- 

 ficiency, after so decided a decline, will 

 now take an upward turn. 



BASED ON GOOD BESULTS. 



Some people approve just to be agree- 

 able, whether they know what they are 

 approving or not. Others may recom- 

 mend on hearsay, on secondhand infor- 

 mation. But when someone volunteers 

 his approval and gives it because of 

 results, good results, which have come 

 to him, then his recommendation is 

 worth something. It's worth still more 

 when he follows it himself. Here you 

 have it: 



Please cancel geranium ad which is now run- 

 ning in The Review. We should be pleased to 

 have you run ad for chrysanthemums for one 

 more week. We highly recommend The Re- 

 view, which has brought us good resulU.— 

 Pontricb Bros., Louisville, Ky., June 28, 1920. 



If you hear a man complain of the 

 cost of advertising you can be pretty 

 certain he spends a good bit of monev 

 elsewhere than in The Review. 



BBIEF ANSWEBS. 



C. A. P., Me. — Spiraea Aruncus, com- 

 monly called Aaron's beard and meadow 

 sweet. 



G, W. A., Mont. — ^gopodium Podo- 

 graria variegatum, commonly called 

 goutweed. 



F. G., 111. — Evonymus radicans. This 

 plant frequently sends out variegated 

 shoots and sometimes carries green, 

 yellow and variegated leaves on th*' 

 same shoot. 



