CATCHES the eye, attracts and compels attention. It 

 gives advertising that most necessary quality — 

 GLANCE VALUE. 



GLANCE VALUE — It's a mighty important part in ad- 

 vertising. Experts tell us it represents 95% of the result- 

 getting power of an ad. Without it 900 out of 1,000 

 pieces of mail are wasted. 



In our new series of De Luxe Folders for next season, we 

 have worked for GLANCE VALUE from the making of 

 the illustration to the printing. The illustrators who made 

 the designs (Will Foster, Henry Hutt, Irwin Myers) are 

 artists of national reputation — the best we could get. 

 Their designs have been reproduced thru harmonious 

 COLOR blending of 5 and 6 printings. 



The factor of GLANCE VALUE in our De Luxe series 

 compels attention and encourages one to READ. That's 

 paramount, for after you get attention a real flower sell- 

 ing idea in each folder does the rest -secures results. 



liXtlusive rights to the scries open to 

 one _fIorist in a city. \('rite today. 



HILMER V SWENSON & COMPANY 



CLAdvertisin^ 



Hcen U' {i\rt Ls irti:, JloictTs for incr 10 years" 

 CHICAGO 



'1 



New Address 

 225 N. MICHIGAN AVE. 

 ISiear Chicnio I LuiT Alarket 



7 /k- Sii I'n on f^re.\.s 



