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38 



The Florists^ Review 



July 8, 1920 



now has the ground work and boiler 

 room completed and part of the material 

 on the ground. The force of the Ameri- 

 can Greenhouse Mfg. Co., now working 

 on the new Longview Farm greenhouse, 

 will, when that is completed, work on 

 the Chandler house. 



Miss Carrie Etzold will go to St. Louis 

 shortly for three or four weeks on busi- 

 ness for the Nelson Jarrett greenhouses. 



L. E. Bohannon, manager of the Kan- 

 sas City Wholesale Cut Flower Co., re- 

 turned Thursday, July 1, from Chi- 

 cago, where he had been since June 27. 



James H. Hayes and Mrs. Lord, of 

 Topeka, Kan,, were recent visitors in 

 the city. 



W. L. Eock has erected a large sign- 

 board, the same as that used in the 

 national publicity campaign, on the Blue 

 Springs road out of Independence, Mo. 

 On the board in large letters are the > 

 words, "Say It with Flowers." On top 

 of the board is a small sign with "This 

 road leads to Eock's Flower Garden." 



The T. J. Noll Floral Co, is receiving 

 shipments of supplies right along and is 

 rapidly getting its new store into good 

 shape. 



Through the months of July and Au- 

 gust a fresh air camp will be maintained 

 at Longview Farm. Twenty-five fam- 

 ilies, regardless of the size of each fam- 

 ily, will be cared for each two weeks. 

 Everything in the way of living will be 

 supplied free, including fresh milk and 

 butter and eggs from the farm. These 

 outings are given on the farm each year 

 and are the only opportunity for fresh 

 air and vacation that the mothers and 

 children who are cared for have. 



The wedding of Miss Wally Bauer 

 and John Klaus, June 26, was one of the 

 most beautiful affairs ever seen here. 

 The natural setting of Graceland Farm 

 formed a picturesque background, the 

 approach to the home where the cere- 

 mony took place being a mass of Doro- 

 thy Perkins roses. Numerous and hand- 

 some presents were given Mr. and Mrs. 

 Klaus, one being a complete chest of 

 flat ware from Mr. and Mrs. Phil E. 

 Toll, owners of Graceland Farm. Mr. 

 Klaus has been in charge of the green- 

 houses on this estate for a number of 

 years. J. E. K. 



PHILADEIiPHIA. 



The Market, 



Great events cast their shadows be- 

 fore. The only florists' holiday of the 

 year, the glorious Fourth, had a decided 

 effect on the market the preceding 

 week. While by no means a tightly 

 closed Fourth, the holiday was more 

 generally observed than it has been be- 

 fore. The effect of this general deter- 

 mination to have a little fun was seen in 

 the buying. It was quite good early in 

 the week, became poor Thursday and 

 Friday, then closed with a little rush 

 to cover orders in the half -holiday that 

 preceded the two days' holiday of the 

 week. 



The supply has upset predictions. 

 There are more roses and lilies than 

 were expected. The result has been a 

 irarkod reduction in the price of roses. 

 Tliov are twenty-five per cent lower 

 til a 11 a week ago, while the hoped-for 

 advance in the price of lilies has not 

 come. An instance of the difficulty of 

 correctly judging the market is shown 

 in valley. A week ago the supply was 

 80 light and so erratic that taking 

 orders was hazardous. Today there is 



During the Summer 



months, there is one item of cut 

 flowers that stands above all the rest 

 in quality, quantity and value — and 

 that item is 



Easter Lilies 



They are not affected by the heat, and you can 

 carry them in stock for a week without trouble. 



Suggest EASTER LILIES to your customers. 

 There is nothing on the market which offers you 

 greater opportunities for profit and satisfaction. 



We can also furnish 



Rubrum Lilies 



You will be agreeably surprised to find how 

 reasonable our prices are. 



If you need 



Carnation Plants 



Look for our Classified advertisement in this 

 paper. 



Business Hours 7 A. M. to 4 P. M. 



THE LEO NIESSEN CO. 



Wholesale Florists 



Bmnche.: 1201.3-5 Rae. St. 



WASHINGTON * 1»1JLjAJJ1LL* ItILA 



BERGER BROTHERS 



PREMIER, COLUMBIA, and other Good Roses 



CARNATIONS DELPHINIUMS 



ULIES VALLEY EASTER UUES 



All Seasonable Cut Flowers 



1609 Sansom Street PHILADELPHIA 



CHARLES E. MEEHAN 



5 South Mole Street, 

 PHILADELPHIA. PA. 



PLUNOSUS 



Strinst and Bunch i 



ADIANTUR 



and GreeD« 

 of all kindi 



far more than the marKet is at all likely 

 to absorb at fair prices. 



The Dismantling of Qreenhouses. 



Everybody is interested in the 

 changes now rapidly going forward on 



the Robert Craig Co, place at For y- 

 ninth and Market streets. The placr is 

 80 well known that nearly all of us c^^ 

 see the long shed and the rows and 

 rows of greenhouses filled with f^n^ 

 plants just by shutting our eyes and 



