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54 



The Florists^ Review 



Jolt 8, 1920 



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\ Pacific Coast Department 



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LOS ANGELES, CAL. 



Tlie Market. 



The crop of June weddings is on the 

 decline and little but funeral work is 

 reported by retailers. Stock is not pil- 

 ing up much, but doubtless more could 

 be brought in by the growers if the de- 

 mand existed. 



Japanese growers of carnations, sweet 

 peas and some other flowers are selling 

 much of their surplus stock in temporary 

 stores erected along the principal boule- 

 vards and do a big business, in some 

 cases in conjunction with fruit, veg- 

 etables and sundry other lines. Un- 

 doubtedly this method reaches a class of 

 trade which does not patronize the more 

 fashionable stores and, insofar as it 

 helps to popularize flowers, does some 

 good, beside relieving the glut in the 

 city. 



Eoses are still of poor quality only. 

 Carnations are fair. Asters are arriving 

 more plentifully and of better quality 

 and there is a much better call for these 

 flowers from out-of-town points. These, 

 with gladioli, yellow daisies and statice, 

 are among the best flowers to ship over 

 the long stretches of desert which have 

 to be covered to reach some of the princi- 

 pal shipping points from this city; 

 there is little surplus of any of these 

 flowers. 



There is a demand for greens of good 

 quality for shipping that is never filled, 

 none of the varieties grown or collected 

 filling the bill in all respects. The Chi- 

 nese honeysuckle makes a pretty green, 

 which is especially long lasting, but it 

 is difficult to obtain a price which will 

 recompense growers while huckleberry 

 can be sold at present prices. The 

 young growth of plumosus does not 

 travel well, while the old shoots shatter 

 at this season. 



There is little doing in the way of 

 plants outside of a few ferns and palms. 



Various Notes. 



A. E. Mauff, of the Mauff Floral Co., 

 Denver, Colo., is visiting in the city as a 

 guest of A. Ecynolds. 



Graduation work has caused a big 

 rush at Eldred 's Flower Shop, Pasadena, 

 and, beside this, June weddings and 

 good funeral work have kept everyone 

 busy. One of the nicest orders was for 

 a pall of pansies and valley, a beautiful 

 combination as carried out in this case. 



W. W. Felgate, of Sierra Madrc, left 

 for San Francisco June 10 and surprised 

 his friends by bringing back a bride 

 with him a few days later. Mr. Felgate 

 was married June 10 to Mrs. Frances 

 Backus in the northern city. He is well 

 known among the gardening fraternity 

 in this city and in Pasadena, having 

 been president of the Crown City Hor- 

 ticultural Society for two years. Every- 

 one in the trade wishes them the great- 

 est happiness. 



Articles of incorporation have been 

 filed for the J. Dieterich Nursery Co., of 

 Los Angeles, with capital stock of $100,- 

 000. The board of directors consists of 

 J. Dieterich, Emil Brinkmeyer, Paul J. 

 Staiger, Edward G. Jesson and Herbert 

 J. Goudge. The corporation has been 



formed to take over the greenhouses and 

 nursery business at 1142 Wall street and 

 the 5-aere nursery at Wintersburg which 

 J. Dieterich now owns. Mr. Dieterich 'a 

 interest amounts to $51,000 and the 

 place of business will be at 1142 Wall 

 street. The company will develop the 

 nursery at Wintersburg, buy and sell nur- 

 sery and other stock and generally use 

 the power given in the incorporation 

 papers, which were filed June 28. Paul 

 Staiger brings in his landscape business 

 and will be active in the new corpora- 

 tion. 



Allen's Water Gardens, en Vermont 

 avenue, are always attractive and just 

 now there are a large number of choice 

 water lilies in bloom, as well as a great 

 variety of irises, saggitarias and other 

 bog and water plants. Mr. Allen also 

 makes a specialty of aquariums, goldfish 

 and other fish of many varieties. The 

 place will always repay a visit. 



John A. Bissinger, of Lansing, Mich., 

 visited this city last week. 



Frank Lichtenberg and Mrs. Lichten- 



berg have left with friends for a vaca- 

 tion driving trip northward, intendin r 

 to take in the Yosemite and other point s 

 of interest en route. Carl Brose, of tl .^ 

 local staff, says that business in weddiii j; 

 decorations lias been particularly goo . 



C. Lewis is now with Paul J. Howaitiy 

 on West Seventh street. 



The writer fully expected to git. 

 through without mentioning the earth- 

 quake, but just at the last minute in 

 comes H. N. Gage to say that the foun- 

 dation of his new engine, at the Downey 

 establishment, was cracked and had 

 to be replaced; so the earthquake was 

 blamed for it. So "that's that," as 

 the sporting writers say. 



H. E. Eichards. 



SAN FRANCISCO, CAL. 



The Market. 



The Democratic national convention 

 brought enough people to San Francisco 

 and stimulated the demand for flowers 



HlllllllllllllllllllllllllllllillHIIIIIIIIIIIIIIIIIIIIIIIIIlllllllllllllllllllllllllllllllillllllllillllls 



I Service that Advertises | 



I GEORGE J. HALL & CO. | 



I WHOLESALE I 



I FLORISTS I 



i 423 East 5th St. 



Los Angeles, Cal. | 



E WE NEVER FAIL E 



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Gladioli, Statice 

 Yellow Daisies 



AND OTHER SUMMER FLOWERS 



We are known for special care in selection and 

 packing of stock for hot weather shipping. 



L. A. FLORAL CO. 



The House of Quality and Service 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



