74 



The Florists^ Review 



Jdlt 15, 1920 



Th* florists wbose cards ampMtf on fhe pacos earrylnc this hmmA, aro 



— — from otlaor' florists for local dellTarr on tbm nsnal basis. 



Boston -O'BRIEN 



QUALITY AND SERVICE 



Member Florists' Telegraph Delivery Association 



67 Beacon Street 



Deliveries 



To All Suburbs 



CARBONE, Boylstoa Street. 



BOSTON 



Member Florists' Telegraph Delivery Ass'n. 



The Beacon Florift 



7 Beacon Street, BOSTON 



J. EISEMANN. Manager, 14 years head dec- 

 orator and designer for Penn's. 

 PROUPT, EFFICIENT SBRVICB GUABAMTEED. 



Worcester, Mass. 



RandalFs Flower Shop 



Member Florists' Telegraph Delivery 



H. F. A. LANGE 



Worcester, Mass. 



Delivers to All Points in New England 



126,000 Sauare Feet of Glass 

 Member Florists' Telegraph Delivery Ass'n. 



New Bedford, Mass. 



and all parts of CAPE COD, MASS. 



MURRAY, Florist 



232 Union Street 



GREENHOUSES: FAIRHAVEN, MASS. 



National Florlet. Member F. T. D. 



Membei 

 F. T. D- 



FALL RIVER, 



MASS. 



S3 N. Main Street 



Orders Exeeotod for 



Soatbeastern Ham.. NewpwO 



and Rboda laland Pointa. 



FITCHBURG, MASS. 



LESURE The Florist 



EVKRYTHINO IN FLOWERS 



CAMBRIDGE, MASS. 



ROBBINS BROS.. 636 Massachusetts Avenue 

 Near All ColleKM Member* F. T. D. 



WELLESLEY COLLEGE 



Dana Hall, Walnut Hill. Rockbridge Hall Schools 

 TAILBY, Wellesley, Mass. 



LonK pittance Tel., Welledey, 44-1, 44-2, 44-3 



Newton, Mass. 



AI«> BOSTON, BROOKLINE 

 CAMBRIDGE. WELLESLEY 



COTTON 



The Florist 



Boston, Massachusetts 



44 TEMPLE PLACE 

 The Centrally Located Florist Shop 

 Yours for Reciprocity. We cover all points in New England. 



Members Florists' Telegraph Delivery. 



BOSTON 9, MASS. 



HENRY R. COMLEY. Florist. 6 Park Street 



60 years' experience in the florist basiness snarantees 



efficiency to take care of all orders. 20 per cent allowed. 



a few weeks ago, have dropped out. 

 Green goods continue to be plentiful. 

 A normal market for the first week in 

 July is the verdict of everyone. 



A Telegraph Tale. 



The writer called at Samuel Feast 

 & Sons' one day last week and was en- 

 joying a chat with Mrs. Fannie Hill, 

 there being no customers in the store at 

 the time. We were talking about flo- 

 rists' telegraph delivery when a gentle- 

 man walked in and left an order; in 

 fact, he left orders for each week dur- 

 ing the summer. After the cards had 

 been arranged and the bill paid he said, 

 "Now, Mrs. Hill, you will receive a 

 telegram each week telling you how 

 and where these orders are to be sent." 

 Mrs. Hill immediately proceeded to in- 

 form him that the firm was a member 

 of the F. T. D., and we found out that 

 this live business man was the presi- 

 dent of one of the largest oil companies 

 in Oklahoma and knew as much about 

 the F. T. D. as we did. He said his 

 company sent a great many flowers and 

 had used the F. T. D. service a great 

 deal; that while some of it was most 

 satisfactory, some of it was rotten. He 

 informed us that he had been in Wash- 

 ington and knew George C. Shaffer's 

 service from experience, and as he 

 wanted tlie same thing in Baltimore and 

 was familiar with Feast service, he 

 thought lie would slip over and arrange 

 for his orders. Well, your scribe learned 

 two things: First, the way big cor- 

 porations are beginning to use flowers, 

 for that is what tliese orders were for, 

 and second, the care you should use in 

 regard to F. T. D. orders. This man 

 was too big to condemn the whole sys- 

 stem; he said it was a fine thing, but 

 that when it was possible, he preferred 

 to order where he knew his order would 

 get thought and attention. Anyone who 

 heard that man place his order for 

 flowers could not but realize that it 

 was just as much a part of his business 

 as buj'ing and selling oil; and remember, 

 he traveled forty miles to transact this 

 business personally. 



Various Notes. 



At John Cook's, Herman Cook said 

 business had settled down to the regular 

 summer routine, that funeral work and 

 sick room boxes constituted the prin- 

 cipal business. As I looked back into 

 the workroom and saw everyone busy 



BOSTON-BECKER'S 



Send us your telegrams. Prompt service IN 

 and ROUNDABOliT BOSTON. Our con- 

 servatoriea are In Oambrtdge, only 8 minutes 

 from the heart of Boston. 



BECKER'S CONSERVATORIES 



CAMBKIDOE • - MASS. 



Members Florists' Telegraph Delivery 



Waltham, Mass. 



1st CLASS |iWgg=« 



M. F. RUANE 



Member F. T. D. 121 Moody St 



Brookline, Mass. 



220 Washington Street 



F. E. PALMER, Inc. 



Eatabllshed 1886 

 Members Florists' Telegraph Delivery Ass'n. 



Cambridge, Mass. 



Larsest Retail Conservatories near the heart 

 of Boston. Deliveries in all suburbs. 



HAROLD A. RYAN, Inc. 



Opposite Mount Auburn Cemetery. 



A Card This Size 



Costs only $1.10 per Week 

 on Yearly Order 



It would keep your name and your specialty 

 before the whole trade. 



A half-inch card costa only 65c per week on 

 yearly order. 



MALDEN, MASS. 



J. WALSH & SON 

 Members Florists' Telegraph Delivery Aas'n. 



Lynn, Mass. ^n' 



6IBBS BROS., 231-233 Union St. 



BROCKTON, MASS. 



Belmont Flower Shop. ^=.^«g.» 



Brookline, Mass. 



''ii?r?.°T° ^ Alice B. Merrill 



