144 



The Florists^ Review 



July 15. 1020 



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Glimpse in the Half Iron P^'ranie Fern House of Hugo Klot/.. 



1 The Through and Through Bolted Through 



A banana by itself is a well 

 behaved, perfectly reasonable 

 fruit. 



But once you peel off the skin, 

 all decency and responsibility 

 seem to cease. 



That skin will just lay around 

 in wait, looking for anybody 

 it can slip up. 



It would as soon slip up 

 King George as the garbage 

 man. 



In some particulars, column 

 fittings are like a banana. No 

 amount of clamping on seems 

 to prevent tlieni from giving 

 you the sliii up. when you 

 least expect it. 



?tm i^ometimes it only means glass 



^j|| breakage. 



^^ Then again, the house 



vjy spreads. 



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CMVUNinO STttL niNGt 



-COLUMN BASt 



All these llttltii:s are holtod tbroiich 

 and throut'li, iiiakinRa branch coliitnn 

 as Bafe anil Kdiind as any other kind 

 of column frainintr. 



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PW 



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g NEW YORK 



Wl 1170 Broadway 



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The strut or branch cap is bolted to 

 the column tittlnj,' iind then boltiMl 

 thrniiirh and throutrli llie branch. 



And there are a number of 

 cases on record where houses 

 have gone down. 



Slipping on a banana peel 

 may only break a bone or two. 

 But slipping off of clamp col- 

 umn fittings may break such 

 a hole in your bank roll that 

 you'll have to put on your 

 high geared glasses to see 

 anything left but the hole. 



That, then, is why we bolt 

 our column fittings through 

 and through. 



.lust naturally, a Half Iron 

 Frame house, using such fit- 

 tings, is as solid as a rock. 



Kvery part is there to stay 

 there. 



Furthermore, we go anywhere 

 for business, or to talk busi- 

 ness. 



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HitcKitvgs^ Contpanv' 



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General Offices and Factory, ELIZABETH, N. J. 



BOSTON-9 



294 Washington Street 



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