JULI 22, 1920 



The Rorists^ Review 



19 



THE ci;eveland convention. 



Travel Arrangements. 



It was expected that, with the turn- 

 ing back of the railroads to their re- 

 spective managements, we should be 

 able to enjoy the privilege of traveling 

 to Cleveland at the rate of one fare 

 ;ind one-third for the round trip, aa we 

 ('id in pre-war days. Our society made 

 tlic necessary request for this privilege, 

 but it was denied, for the reason that 

 tlio reduced rate now is available only 

 ti) organizations which are in character 

 educational or philanthropic. It does 

 iKit seem likely that business organiza- 

 li(ins will, at least in the near future, 

 ciijoy concessions in railroad rates when 

 jdiirneying to their conventions. 



Well, who should worry? The rates 

 lo Cleveland are not such as to keep 

 any florist at home who has his busi- 

 ness at heart. Anyone attending the 

 convention who keeps his eyes and ears 

 open will not give much thought to his 

 railroad expenses; he will be glad he 

 paid them and let it go at that. Both 

 railroad and hotel rates are reasonable 

 as we must look at things today, and 

 the little change of surroundings for a 

 few days is worth really more than we 

 have to pay for it. 



Bowling Tournament. 



The Cleveland florists have all ar- 

 rangements for our gathering well in 

 hand, and every possible comfort awaits 

 us, as well as a most hearty welcome. 

 Members who are interested in bowling, 

 and have in mind the splendid contests 

 of past conventions, will be pleased to 

 know that Cleveland florists have a fine 

 tournament on their program of enter- 

 tainment, and the evening of the third 

 day of the convention, Thursday, 

 August 19, is selected for it. So get 

 down to your practice, all ye bowlers; 

 you will need all your skill at Cleve- 

 land. 



Don't forget your hotel reservations. 

 Notify James McLaughlin, 421 High 

 avenue, Cleveland, of your require- 

 ments; he is chairman of the committee 

 on hotels and will take care of your 

 reservations. There are five big hotels 

 in close proximity to the convention 

 liall, and we should have no difficulty 

 ns far as comfortable housing is con- 

 • erned — but get your reservations in 

 early. A. L. Miller, President. 



NEW YORK TO CLEVELAND. 



The transportation committee of the 

 ^'ew York Florists' Club has mailed to 

 'iierabers of the club and members of 

 f^ie allied trades in New York and im- 

 'iiediate vicinity a booklet urging them 

 to attend the S. A. F. convention at 

 ' ^eveland, O., August 17 to 19, and set- 

 'ing forth in it how the New York party 

 ^ill travel. 



The booklet contains an article by 

 ^ 'orctary John Young urging the flo- 

 ■— ts to join their brethren at the con- 

 'ntion; a program which, it is said, 

 '^ ill put joy in your business and green- 

 ' ii^eks in your jeans; the itinerary of 



the trip; the cost of meals on the way, 

 and what trains to go home on. 



The itinerary is given as follows: 

 the route through which this railroad 

 passes is noted for its wonderful scenery, 

 particularly the Pocono mountains; 

 thence through Scranton, the heart of 

 the anthracite coal mining region. 

 Binghamton will be reached about 2 

 p. m., and from Binghamton west the 

 route is along the Susquehanna and 

 Chemung rivers and through the Gen- 

 esee valley. The party will leave New 

 York on eastern standard time, which 

 is one hour earlier than daylight saving 



CLEVELAND HOTEL RATES FOR 

 S. A. F. CONVENTION. 



August 17 to 19. 



HOLLENBEN. 



Single room with bath — $3, |3.50, $5. 

 Double room with bath — $6, $6, $7. 

 Twin beds and bath — $6, $7, $8. 



STATLER. 



Single room with shower bath — $3, $3. BO. 



Double room with shower bath — $4.50, $5. 



Single room with tub and shower bath^-$3.B0, 

 $4, $5 and up. 



Double room with tub and shower bath — $6.50, 

 $6, $7. 



Twin beds and shower bath — $5. 



Twin beds and tub bath— $6.50. $7, $7.50, 

 $8. 



CLEVELAND. 



Single room and bath — $3, $3.50, $4, $4.50, 

 $5. $6. 



Double room and bath — $5, $5.50, $6, $6.50, 

 $7, $9. 



Twin beds and bath — $6, $7, $8, $9. 



Parlor, bedroom and bath— -$11 and up for 

 one person. 



Parlor, bedroom and bath — $14 and up for 

 two persons. 



Parlor, two bedrooms and baths — $20 and 

 up, three persons. 



Parlor, two bedrooms and baths — $22 and up, 

 four persons. 



WINTON. 



Single room and bath — $3 and up. 

 Double room and bath — $5 and up. 



OLKSTED. 



Single room and batli — $2.50. 

 Double room and bath — $5. 



Reservations should be made without 

 delay either direct or to the committee. 



James A. McLaughlin, 

 Committee on Hotels. 

 421 High Avenue, Cleveland, Ohio. 



time, at 10 a. m., August 16, from either 

 Barclay street, Christopher street or 

 West Twenty-third street ferries, and 

 will leave Hoboken at 10:20 a. m., ar- 

 riving in Buffalo at 7:55 p. m. At 9 

 p. m. the party leaves Buffalo on the 

 C. & B. boat, arriving in Cleveland at 

 6:30 a. m. The fare from New York to 

 Cleveland, including parlor car and 

 lower berth on boat, is $22.23; with 

 upper berth on boat, $21.73, or with 

 stateroom, including upper and lower 

 berth on boat, $23.88." 



Many florists from Boston and Phila- 

 delphia are planning to go to the con- 

 vention on the New Yorkers' special, so 

 that there will be a young convention 

 on the way. 



Reservations are to be sent to the 

 secretary of the transportation com- 



mittee, C. Lowther, Box 100, Times 

 Square station. New York city. 



NATIONAL PUBLICITY CAMPAIGN. 



Will Be Needed Later. 



Referring to the rather apathetic 

 spirit shown toward the campaign by a 

 rather large number of florists through- 

 out the country, Joseph Kohout, of Lib- 

 ertyville. 111., expresses his sympathy 

 with the publicity committee on account 

 of the slow response of the craft to 

 appeals for just contributions to the 

 campaign fund as follows: "They have 

 my sympathy and admiration at the 

 same time for sticking to such a thank- 

 less job, but, for goodness' sake, don't 

 give up the ship; we shall all need that 

 publicity in the very near future." 



Mr. Kohout is right. We shall most 

 certainly need all the publicity we can 

 get in the near future. We need it 

 now. We need it to keep in effect the 

 great benefit we have derived from our 

 work of the last two years and more. 

 The result we have accomplished can- 

 not stand for permanence unless kept 

 continually freshened by further effort. 

 We all of us have surely in mind a few 

 of the great advertising campaigns in 

 recent years, which, with the commodi- 

 ties advertised, are now mere memories. 

 Their great results petered out because, 

 having been obtained, it was thought 

 they would stand unsupported. 



Self-Protection. 



Were we to cease our efforts to keep 

 ' ' Say It with Flowers ' ' before the pub- 

 lic, the slogan would quickly be for- 

 gotten. We should be unjust to our- 

 selves if such a thing should happen. 

 The impression we have made already 

 is worth considerably more than a few 

 paltry dollars to every florist in the 

 land. A florist cheerfully pays his in- 

 surance bills to protect himself against 

 losses by fire or other destructive agent, 

 and when he contributes to our cam- 

 paign fund he should feel that he is 

 protecting his business against dry rot 

 —which he really is, with the coopera- 

 tion of the best of his brother florists. 



Our committee will meet in Cleveland 

 next month, during the convention of 

 our society, and a session of the conven- 

 tion will be set apart mainly for the 

 discussion of matters in connection with 

 the campaign. Is your name on the list 

 of contributors to be presented at that 

 meeting? If not, don't you think it 

 ought to be? Why not help make the 

 "thankless job" Mr. Kohout refers to, 

 one of pleasure? The committee does 

 not mind the work or the responsibility 

 of the campaign, but appreciation of 

 their labors shown by a better response 

 to their appeals for funds would be 

 sweet indeed to them. It is not be- 

 lieved that a cooperative publicity cam- 

 paign for any product was ever pro- 

 moted and carried on at an expense so 

 small for the wonderful results ob- 

 tained as our campaign for publicity 

 for flowers. Many leading experts in 

 publicity are frank enough to tell us 

 this and to refer to it in public print. 

 With further funds, we can obtain the 



