.,-•- ,.,, , ..,^ 



36 



The Florists^ Review 



JnLT 22, 192« 



plaintiffs, as agents, direct from Hol- 

 land, arriyed last fall some days later 

 than agreed and were delivered while 

 he waa setting out other bulbs. On this 

 account he did not unpack them until 

 fifteen or twenty days after they ar- 

 rived, although meanwhile they were 

 kept in cold storage. When unpacked 

 they wore in bad condition, many being 

 dried up and many of them rotten. He 

 planted them, however, but they turned 

 out to be practically worthless. He 

 said that he already had paid for three 

 unsatisfactory shipments from the plain- 

 tiff. Judge Baker gave a verdict for 

 the defendant, saying that the plain- 

 tiff's testimony was indefinite and in- 

 sufficient. W. n. M. 



PHIIiADEIiPHIA. 



The Market. 



The supply of cut flowers exceeds the 

 demand for them just as much as it did 

 a week ago, with this difference: It is 

 no longer roses that suffer; it is every- 

 thing. 



The heavy crop of short-stemmed 

 roses is past; the growers are drying 

 off some of their plants. Carnations are 

 bringing less and less. Sweet peas are 

 disappearing. 



The summer flowers rule the market 

 now. Of these, gladioli lead today. It 

 seems that the dark varieties are a 

 little earlier in blooming than the light. 

 A good judge thought that eighty per 

 cent of the gladioli coming in are dark. 

 That is entirely out of proportion to 

 the needs of the buyers, who would 

 probably say that one-quarter dark 

 colors and three-quarters light colors is 

 about right. In consequence, many of 

 the dark-colored varieties have been 

 hard to market, even at low prices. 

 Herada, a plum-colored variety, is the 

 exception. It is an unusual color in 

 gladioli, or any other variety of flower. 

 It is exceedingly well grown and it is 

 popular. 



Asters increase as carnations de- 

 crease. They can now be had in all the 

 aster colors. The flowers are fine and 

 the prices are good. 



While the crop of Easter lilies is not 

 so heavy, it is still large. Most of 

 them are nice, clean stock. Prices are 

 a little better than the discouraging low 

 figures of the week before. 



The character of the other flowers 

 is changing. Snapdragons are almost 

 useless now. There is a little short- 

 stemmed delphinium. The small out- 

 door flowers, so useful a month ago, are 

 disappearing. 



Business is fair, but, with so large a 

 supply, it is di.scouragiug to the sales- 

 men, who were now ready for their 

 vacations. 



A Spectacular Sale. 



Preface. — When the department 

 stores first encroached on the florists' 

 plant field there was war in our camp. 

 The retailers charged the growers with 

 cutting prices to their enemy, greasing 

 the palm of the department store and 

 doing other unlawful things. Feeling 

 ran so high that the words ostracize 

 and boycott became as familiar as palm 

 and fern in retail circles. It was even 

 said that the genial Robert Kift had 

 cut his friend dead and had refused to 

 be mollified until assured by Mr. Ball 

 on his knife that he would not sell and 

 never had sold to a department store 

 any cheaper than to a retail florist. All 



THERE IS EVERY INDICATION OF A 



BETTER SUPPLY OF 



CUT FLOWERS 



The cut of GLADIOLI is increasing 

 and we have them in all colors. 



Good stock and varieties. .$6.00 and $8.00 per 100 

 Novelties $10.00 per 100 



The supply of ASTERS will be larger 

 and the flowers show an improvement in 

 quality. 



EASTER LILIES are a staple arti- 

 cle with us. We can furnish them by the 

 thousands without notice. You will find 



them the BEST you ever handled. $15.00 per 100. 



[f you are short of CARNATION PLANTS 



look for our classified advertisement. They are ready for 

 delivery NOW, or we can ship them at your convenience later. 



Business Hours 7 A. M. to 4 P. M. 



THE LEO NIESSEN CO. 



Wholesale Florists 



1201-3.5 Race St. 



PHILADELPHIA 



Branches: 



BALTIMORE 

 WASHINGTON 



BERGER BROTHERS 



PREMIER, COLUMBIA, and other Good Roses 

 GLADIOLI DELPHINIUMS 



ASTERS 



EASTER ULIES 



With our improved service we can handle additional ccnsignments of 



good stock to advantage. 



Wc cloec daily at 4 p. in. Saturdays at 1 p. m. 



1609 Sansom Street 



PHILADELPHIA 



GLADIOLI 



A beautiful shade of 

 Lavender and Plum 



Herada 



Pendleton, Myrtle, Halley and all seasonable flowers 



Philadelphia Cut Flower Co. 



GEORGE AEUGLE, Prop. 



1517 Sansom Street :s PHILADELPHIA, PA. 



