46 



The Florists' Review 



JULT 22, 1920 



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Pacific Coast Department 



A TELEGRAM received July 19 : " Stop 

 ad; all salable stock destroyed by fire. 

 Rudolph Fischer, San Gabriel, Cal. ' ' 



glendaij:, cal. 



Glendale is to have a new industry. 

 W. B. Davis, of Aurora, 111., has bought 

 a piece of land and has shipped Mon- 

 inger material here from Chicago for 

 the erection of two greenhouses, each 

 36x300, which will be used for growing 

 cucumbers for the Los Angeles market, 

 twenty miles away. The business will 

 be conducted by a corporation to be 

 known as the Davis-Glendale Co. Erec- 

 tion will be pushed, to get production 

 under way as soon as possible. The 

 houses are specially designed for this 

 anowless and windless climate, being 

 much lighter than the Davis interests 

 build in the states of Illinois, Iowa and 

 Indiana, where the brothers are large 

 operators. W. B. Davis is the head of 

 the W. B. Davis Co., at Aurora, 111., and 

 of the Davis-Kankakee Co., at Kanka- 

 kee, 111. He recently took over the 

 bankrupt establishment of the J. D. 

 Thompson Carnation Co., at Joliet, 111., 

 organizing the Davis-Joliet Co., but this 

 has now been sold to the J. W. Davis 

 Co., of which a brother is at the head. 

 The J. W. Davis Co., which operates 

 large establishments at Davenport, la., 

 and Terre Haute, Ind., also grows vege- 

 tables. Other brothers in the Davis 

 family are in the vegetable farming and 

 florist business at Morrison, 111., 

 Streator, 111., and Davenport, la. This 

 is the family's first incursion into Pa- 

 cific coast business fields, although W. B. 

 Davis has made a number of winter 

 vacation trips to the locality in which 

 he now is investing. 



LOS ANGELES, CAL. 



The Market. 



While shipping business has been de- 

 cidedly poor, owing to the heat, the re- 

 tailers have had little to complain of, 

 owing to an exceptionally big funeral 

 •lemand. From all out-of-town points 

 comes the request to ship more variety 

 in stock, but this is practically impossi- 

 ble, as there are so few kinds that will 

 ship any distance. Roses are out of the 

 question for more than a couple of days' 

 journey, as they are of poor substance 

 and color now. Asters, gladioli, yellow 

 and Shasta daisies and statice arc about 

 the best shippers. Carnations are fairly 

 good from outdoors, but the greenhouse 

 stock is almost worthless now. Dahlias 

 are in strong force and are excellent for 

 displaj-, while some varieties are used 

 for funeral work, but tliey are not ex- 

 actly satisfactory for sliipiting long dis- 

 tances. 



Various Notes. 



Harry Bailey, of MontcbeUo, and Mrs. 

 Bailey started last week for a business 

 and pleasure trip to San Francisco, 

 iisin<i; their automobile both ways. Mr. 

 Bailey says that the demand for Freesia 

 Purity this season will probably be con- 

 siderably over the supply. 



Arthur Gleave, of Gleave's Flower 

 Shop, Santa Barbara, was a visitor here- 



last week and intends to take the boat 

 for a trip north when he finfshes his 

 business. 



J. T. Ward and Mrs. Ward and daugh- 

 ter left last week for San Diego, en 

 route for their home, at Handley, Tex. 



The L, A. Floral Co. has been ship- 

 ping large quantities of made-up funeral 

 work to Arizona and Imperial valley 

 points. This service is appreciated by 

 florists who do not carry large quanti- 

 ties of stock. 



Robert Armstrong is superintending 

 the lifting of large Cocos plumosa at 

 the R. C. Nurseries, Montebello, for 

 Paul J. Howard, who has purchased the 

 entire stock. As showing the scope of 

 Mr. Howard's business in the landscape 

 end, Mr. Armstrong says that they have 

 over 200 men now on the pay roll. Ed 

 Howard now has charge of the nursery 

 at Los Nietos. 



Fred Westrom, of Wright's Flower 

 Shop, is getting the wagon tuned up for 

 a trip into the mountains in San Diego 

 [Concluded on pace 118.] 



SAN FRANCISCO. 



Tlie Maxket. 



There is no great activity in business 

 this month; still, the summer lull to 

 date has hardly been so pronounced as 

 in former years. It seems more tourists 

 are visiting in California this year than 

 ever before, and there is much enter- 

 tainment in their behalf, which tends 

 to keep up interest in cut flowers. 



Stock is good for this time of the 

 year. Roses and other staples leave 

 no room for complaint in quality, and 

 the quantity is sufficient for most re- 

 quirements. The only real shortage is of 

 orchids. The supply of these flowers 

 is quite limited, and the growers are 

 forced to allow each store a certain 

 allotment each day. On the other hand, 

 gardenias are plentiful, which helps to 

 relieve the situation, since these are 

 substituted for orchids wherevers pos- 

 sible. 



A nice cut of cyclamen is well re- 



Service that Advertises 

 GEORGE J. HALL & CO. 



WHOLESALE 

 FLORISTS 



423 East 5th St. Los Angeles, CaL 



WE NEVER FAIL 



SUMMER FLOWERS 



GREENS 



We are known for special care in selection and 

 packing of stock for hot weather shipping. 



HOSE AT T HE R IGHT PRICE 

 BEST WEST COA ST RAFFIA 

 SPHAGNUM MOSS 



L. A, FLORAL CO. 



ne House of Quality and Service 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



