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56 



The Florists^ Review 



Jdlt 22, 192« 



VT 



Dreer Specials in Florists' Flower Seeds 



Dreer's Prize Dwarf Cineraria 



We have an extra fine strain this season, plants of compact 

 habit with flowers of largest size and in d splendid range of 

 bright colors. Trade pkt. of about 1,000 seeds, $1.00. 



Dreer's Superb Giant Cyclamen 



We have now in stock new crop American-grown seed and 

 we believe the strain is better than the best ever imported and 

 can furnish in the following colors: 



Pure white, white with carmine eye, brilliant red, rich 

 rose and salmon, each $1.50 per 100 seeds, $12.00 per 1,000 

 seeds. Finest mixed, $1.25 per 100 seeds. $10.00 per 1,000 seeds. • 



Dreer's Perfect Pansies 



We are fortunate in having a very good supply of the finest 

 strains in separate colors and in mixture. We particularly 

 recommend our Royal Exhibition Mixture, which is un- 

 equaled for size and coloring. 50c per trade pkt., $1.25 per 

 eighth ounce, $8.00 per ounce. For other varieties as well as 

 other Flower seeds for summer sowing, see our Special Mid- 

 summer offer. Copies free on request. 



HENRY A. DREER, 714.716 Chestnut Street, Philadelphia, Pa. 



really selling a result. A grower is not 

 particularly interested in seed, but he 

 is vitally interested in the product of 

 seed. Unlike the mail order house that 

 sells the farmer a pair of shoes, which 

 are immediately available for use, We 

 offer him a quantity of inert material, 

 the value of which depends upon the 

 elements and the intelligence used in 

 planting, etc. So the effect or result 

 of the proper employment of our prod- 

 uct is the mental impression we should 

 seek to implant in the customer's mind. 

 How can this impression be created so 

 well as by intelligent illustration! There 

 is really no argument against the use 

 of illustrations. The only possible 

 opportunity for differing opinions is 

 whether or not it will pay to illustrate, 

 'taking into consideration the type of 

 ciistomer we are to reach, the particular 

 kind of seed we are to offer and the 

 price. For instance, there are certain 

 classifications of prospects that might 

 profitably be reached with a mere price 

 list, unillustrated or unadorned. They 

 might be thoroughly familiar with all 

 of the many characteristics of the many 

 types of varieties offered them and sales 

 from such a piece of printed matter 

 might be as effective as one profusely 

 illustrated. Should this same price list, 

 however, get into the hands of the less 

 oxporienced or less intelligent, the 

 chances for se'ling any appreciable order 

 would be miuh lessened and, if it were 

 to come into competition with a hand- 

 somely illustrated catalogue, the plain 

 price list would be pitifully weak in 

 ."ales value. 



The Value of Color. 



Color, of course, has its value in mere 

 ornamentation and attention-attracting 

 value, but we are concerned only with it 

 as a real sales developer. Certainly no 

 lino of goods offers finer opportunities 

 for the employment of color in illustra- 

 tion than that of the seedsman or 

 nurseryman. This is particularly true 

 of flower seeds, as the desirability of one 

 variety over another can be so much 



Lilium Giganteum 



100 case 



7-9 in. 300 per case $17.00 $60.00 



8-9 in. 250 per case ^ 20.00 60.00 



Orders Shippea Promptly 



Excelsior 

 Pearl 



Tuberoses 



100 

 4-6.... $4.50. 

 6-8 ... 6.00 



Caladimn Escdentiim 



1000 

 .$40.00 5-7. 

 . 65.00 7-9 



100 1000 



.$6.00 ...$46.00 

 . 7.50 ... 72.50 



Order new Asters and Other Flower Seed for Late Plantins 



FOTTLER, FISKE, RAWSON CO. 



12 and 13 Faneuil Hall Sq., BOSTON, MASS. 



P. Vos & Son 



Mt. Ciemens, Mich. GLADIOI^I 



Growers of 

 New and Choice 



GLADIOLI 



Please send for my auotations on larg« or 

 ■mall Quantities of all the leading varieties. 



JELLE ROOS 



GLADIOLUS SPECIALIST 

 Dept. A CONCORD, MASS. 



United Bulb Co. 



THE HOME OF CHOICE GLADIOU. 

 Box A, Mount Clemens, Mick. 



Ask for our prices on Tulips, Hyacinths, 

 Daffodils, Etc. 



better told when the product or flower 

 appears in its natural colors. 



The enormous expense of color illus- 

 trations will always tend to limit their 

 use and rarely will we see a concern 

 overdoing the use of color plates. 



WING'S 



Iris, Peonies, Dahlias, Gladioli 



"You Can Get It At Wing's" 



Write for Wholesale Price UsU 



The W^in^S Seed Co. 



MECHAN t .M ■ ' - ■ I O 



NATIONAL BULB FAKNS, he. 



Banton Harbor, MichiKan 



Gladioli, Dahlias, Peonies 



and Hardy Perennials. 



300 acres under cultivation 



Illustrations may be carried to an un- 

 profitable or undesirable extreme, how- 

 ever. The moment you illustrate one 

 variety over another you begin to 

 emphasize the pictured variety. It may 

 bo that in vour zeal to stimulat* the 



