-. I •■ J*-:--^ -.-J. ^^ . ^.j . V "T 



102 



The Florists^ Review 



Jdlz 2t, 1980 



The Illinois State Nurserymen's Asso- 

 ciation will hold its summer meeting at 

 the University of Illinois, Urbana, the 

 first week in August. 



The Elliott Nursery Co., Pittsburgh, 

 has purchased seventy-five acres of land 

 near Aspinwall, Pa., since the Springdale 

 place has become too small to take care 

 of the company's increasing business. 



If the American Railway Express Co. 

 signs the proposed contract with the rail- 

 roads, the increase paid the latter by the 

 company will probably be from twenty to 

 twenty-five per cent, auguring an early 

 rise in rates to the express shipper. 



The official roster of the Clinton Falls 

 Nursery Co., at Owatonna, Minn., is as 

 follows: President and manager, Thomas 

 E. Cashman; vice-president, M. B. Cash- 

 man; treasurer, J. E. Cashman; cashier, 

 J. A. Cieszinski. The company operates 

 125,000 feet of glass in its greenhouse 

 department. 



SALES AND PSODUCTION. 



*'The majority of nurserymen," said 

 one of them, "can grow a good tree at 

 a minimum cost, but not many have 

 the business sagacity to advertise and 

 sell their product within the territory 

 tributary to their nursery. This fac- 

 ulty cannot be exercised by suggestion, 

 or at a moment's notice, but must be 

 acquired by the individual nurseryman 

 by exercising the same amount of at- 

 tention and effort in this branch of his 

 business that he expends in the growing 

 of his stock." 



TIME FOR GOOD JUDGMENT. 



"When we experience a season of 

 good demand and our annual brush pile 

 is of smaller proportions," a nursery- 

 man told a convention of his fellows 

 recently, "our spirits rise to a high 

 degree — things look good — and the 

 average nurseryman immediately bulls 

 the market by increasing his own plant- 

 ing one and sometimes twofold, little 

 realizing that every other nurseryman 

 in the business is probably of the same 

 mind, and that these same conditions 

 stimulate the amateur nurseryman, or 

 one not regularly in the business, to the 

 same degree. As a result, the supply 

 of trees is within two years abnormallj' 

 increased, invariably far in excess of 

 the demand. 



' ' When times in the nursery business 

 are good, it behooves us to exercise 

 good, conservative business judgment, 

 and in trade organizations this topic 



should always constitute an important 

 matter for consideration on the program. 

 For our own mutual benefit and pro- 

 tection we should freely impart to one 

 another our experience, observations 

 and opinions of the future prospects of 

 the business, a matter concerning which 

 nurserymen are always reticent, to their 

 own cost." 



CREDIT LOSES CASH. 



"Nurserymen are notoriously lax in 

 giving credit to Tom, Dick and Harry," 

 is the opinion of J. E. Bergtholdt, sec- 

 retary and manager of the Silva-Berg- 

 tholdt Co., Newcastle, Cal. 



' ' When you have put your cold cash 

 into a tree for two years to grow it 

 and have put your cold cash into ad- 

 vertising and selling that tree, there 

 is no reason why you, as a nurseryman, 

 or farmer of trees, should not be paid 

 in cash, the same as a farmer in grain 

 or livestock, when you deliver your prod- 

 uct. Every time that you sell a tree 

 on credit, and for every dollar that 

 you give credit, you inevitably assume 

 a per cent of loss in the additional 



PEONIES 



New List Ready. 

 Ask for it. 



JACKSON & PERKINS CO. 



Newark, New York 



Peonies and Iris 



Send us your name now for our 1920 Catalogue 

 NOW READY 



PETERSON NURSERY 



30 N La balle St . CHICAGO, ILL. 



Evergreens, Peonies and Iris 



If you are IntoresU-d In thono you are Intor- 

 08t»'(l fn us, as we have a nice lot for early fall 

 delivery. We also grow a full line of fruit and 

 ornamental st<H-k. WHITK FOR PRICKS 



FARMERS NURSERY CO., 



TROY, OHIO 



labor and expense of effecting collec- 

 tions and the losses from uncollectable 

 accounts that occur in every credit 

 business. 



"In our business we have placed 

 sixty-five per cent of our sales under 

 a sight draft, with bill of lading at- 

 tached, cash on delivery basis. 



' ' We make open • account delivery 

 only to buyers whom we know to be 

 responsible, and then only with the 

 understanding that payment is to be 

 made on delivery of trees. 



"We rarely give credit, and by fol- 

 lowing this practice we have reduced 

 our losses from uncollectable accounts 

 to an average of less than one-half of 

 one per cent of our business. It is 

 our aim and our intention to draw the 

 line still closer." 



Box-Barberry Bordered 

 Garden 



Make a Leader of 

 BOX-BARBERRY 

 1921 Catalogue 



IN YOUR 



Many of the leading firms already 

 have booked with us for their 

 stock. 



Write for Terms 



Elm City Nursery Company 



lVoo</nionf Nurgeriet, Inc. 



New Haven, Conn. 



NURSERY STOCK for FLORISTS* TRADE 



Fruit Trees, Ornamental Trees, Shrubs, Small Fruits, 

 Roses, Clematis, Phlox, Peonies, Herbaceous Perennials 



WRITE FOR OUR WHOLE ^ ^ J SMITH COMPANY, Gcneva, N. Y. 



SALE TRADE LIST 



74 Years 



lOOO Acres 



