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JubT 29, 1920 



The Florists^ Review 



Mvontala View Flo. 61 

 Muehlebach Shop. .37-72 



Mulr. John T 87 



Hullanphy 72 



Munk Floral Co.... 00 



Munson, H 116 



Murata & Co 66 



Murdoch. W. A 80 



Murphy Co 47 



Murray, Peter 74 



Murray, Samuel.... 72 

 Murray A Co 72 



K. 



Nane Floral Co 81 



National Bulb Farm.103 



Naylet, A 98 



Naylet Co 92 



Keldlnger, J. G 41 



Neil Flower Shop... 90 

 Nelson, Mrs. B. A.. 84 



Neubeck, L. H 78 



Newell, A 72 



New York Lamp 



Frame Co 42 



New York Supply.. 64 



Nielsen, Knud 44 



Niessen Co., Leo... 40 

 Noll A Co., T. J... 86 



Nordwall, B. B 02 



Norfolk Floral Co. . . 96 



Norton, Florist 93 



Norton Floral Co. . . 83 



0. 



Obertln, P. N 80 



O'Brien, John J 74 



Occidental Florists.. 94 



OelschiK & Son 83 



Offerle, Ghas. O 81 



Oklahoma Flo. Co.. 84 



O'Leary Florist 87 



OlBSon Co., H. L. . . 60 

 Oppenheim. Manuel. 76 

 Orange Bl'm Shop.. 08 



Orchid, The 04 



Orgro Bros 64 



Oriental Ooldflsh Co. 48 



Ormlston, R. B 84 



OatertafT Bros 72 



Otis, Chas. D 70 



Owosso Floral Co. . . 8S 



P. 



Pacific Nurseries... 61 

 Paducah Pottery. . .122 

 Palmer, Inc.. F. K. 74 



Palmer & Son 78 



Park Floral Co.76-88-91 

 Park Flo. Garden... 88 



Parker's 82 



Peacock Co 86-98 



Pedrick A Son 99 



Pellcano, Rossi 66 



Penfold. P. F 85 



Penn 74 



Pennock Co 41 



Penn Square Flo.... 01 

 People's Florists... 84 

 Peterborough Fl. Co. 84 



Peters & Seed 122 



Peters & Sons 60 



Peterson Floral Co. 86 

 Peterson Nursery. . .106 



Peterson ft Son 86 



Pfaff & Kendall.... 117 

 Phila. Cut Flower. . 40 

 Phila. Florists' Ex. 41 



Philips Bros 76 



Pierce Co., F. O 118 



Pierson, A. N 112 



Pierson Co., F. R...110 

 Pikes Peak Flo. Co. 88 

 Pillsbury, I. L. . .86-124 

 Pinehurst Flo. Co.. 86 

 Pittsburgh Cut 



Flower 118 



Plath, H 61 



Podesta ft Baldocchl 03 

 Poehlmann Bros.... 



4-6-7-UO 



Pollworth Co 



....1-38-44-64-102-106 



Pommert. C 102 



Pooley's Fir. Shop.. 08 



Poor. 0. 1 78 



Portland Seed Co. . . 60 



Posy Shoppe 02 



Potter Floral Co. . . . 70 

 Prechtl, Gebhard. . . 61 

 Proto-Feed ftGuana.126 



Pulos ft Bro 47 



Pulverised Manure. 124 



Pumell, W. Z 44 



Putnam, B. J 48 



Pyfer & Co., A. T. . 84 



a. 



Suallfy Fir. Shop. 76-88 

 nentfn Flo. Co. . . . 72 

 Qulncy Willow Ware 43 



a. 



Raedlein Basket Co. 34 

 Ramm's Flo. Shop. . 77 



Ramsbnrg, G. S 104 



Randall's Flo. Shop. 74 



Randall Co 31-37 



Randolph ft Mc- 



Clements... 80 



Ratcliffe, John L... 82 

 RatcllfTe, Louis G.. 82 



Ravier ft Sons 82 



Rawson 78 



Reck ft Son 76 



Redondo Fir. Co 04 



Reed AKPlier 64 



Reeyes Foliage Co. . 45 

 Regan Ptg. House. .126 



Reld, Edw 41 



Reimers Art Shop.. 95 

 Relmers ft Son Co. . 81 

 Reinberg, Geo 62 



Reinberg, P '88 



Reliance Seed Co... OU 



Rennie, L. 76 



Rennlson Co 92 



Rentschler Flo. Co. 80 



ReShore ft Son 85 



Reuss & Co 85 



Renter Co 108 



Rtbsam, Martin C. 76 



Rice Bros 63 



Rice. M., Co 12 



Rice Seed Co 99 



RobblDS Bros 74 



Robinsun Seed Co. . . 99 

 Rochester Floral Co. 96 

 Rochester Gmhse... 96 

 Rock Flower Co.... 72 

 Rock's Flower Gar- 

 dens 36 



Rockford Floral Co. 86 

 Rocklln A Lehman. 03 



Rodgers, J. W 00 



Rodgers Fir. Shop.. 70 



Roehrs Co 110 



Rogers, Louis M... 96 



Rohnert, Waldo 99 



Roos, Jelle 103 



Rosala Bros 95 



Roseland Florist .... 70 

 Rospmont Gardens.. 82 

 Roaendale Fir. Shop. 78 



Roaery. The 78 



Rosery Garden Shop 78 



RoM. J. W 86 



Ruane, M. F 74 



Ruch, D. B 70 



Rugby Greenhouses. 06 

 Rugowskl Seed Co. .103 



Rnmbley Co 44 



Rnpp, John F 103 



Rusch ft Co 63 



Russin, S. H 64 



Rnttle, Robert D... 81 



Ryan, H. A 74 



Ryan ft Culver 02 



Ryan ft Powers.... 76 



Rye. George 73 



Bynveld A Sons . . . .104 



S. 



Salzer Seed Co 80 



Samuelson, 0. A... 87 

 Sands the Florist... 83 



Soeery, Edward 76 



Schelnnk, Max 70 



Schiller. J. L 104 



Schiller's 110 



Schlllo, Adam 126 



Schlatter A Son 124 



Schllng. Max 77 



SchloHS Bros 48 



Schneider 00 



Schneider, A. H 87 



Scholtz 82 



Scbrarom Bros 00 



Schultheis 80 



Schultz Co., P. C... 70 



Schuls Co., Jacob. . . 81 



Schwake A Co 102 



Scott, Wm.. Co 78 



Scrlbner Floral Co. . 85 



Scrim's 84 



Seulberger A Co. . . . 03 



Shaffer, Geo. C 70 



Sharp, Partridge... 119 

 Shellgrnln A RItter. 93 

 Shenandoah Nurs...l07 



SheppanI, H. W 89 



Sheridan Gnhse. Co. 88 



Slebrecht, G. C 64 



Siebrecht. Jr.. H. A 04 



Simon A Son 98 



Skldelsky A Co.... I 



Skinner Co 117 



Skinner Lrrigation. .120 



Smely, J. Bd 86 



Smith, Byron L 85 



Smith, Henry 86 



Smith A Fetters Qo. 01 



Smith A Sons 76 



Smith 76 



Smith Co.. A. W. .. 80 

 Smith Co., W. A T.IOC 



Smith Floral Co 04 



Smith's Flower Shop 88 

 Smith Wholesale... 62 

 Smits A Co., Jac...l04 



Smyth. W. J 87 



Society of American 



Florists 8 



Souster, George.... 86 

 Spanner, Florist.... 00 

 Siwelman A Sons. . .104 

 Spokane Fir. Pot Co. 61 

 Springfield Flo. A 



Fern 113 



Springfield Seed Co. 78 

 St. Louis Seed Co. . .101 



SU««k-A Sons 86 



Stache, H. G 74 



Standard Bulb Co... 



102-108 



State Floral Co 06 



State Nursery Co... 88 



Steele's Pansies 61 



Stein. A. 08 



Stein's Fir. Supply. 41 

 Stemme A Sons.... 70 

 Stinson A McGrail. 80 

 Stiles. Mrs. R. B... 83 

 Stokes Floral Co... 78 



Stoll. O. A 86 



Storrs A Harrison. .109 



Stroh's 78 



Stroh A Sons 78 



Struck Co 116 



Stuber A Richardson 91 

 Stuhldreher Bros... 02 



Stnlb's Nursery 82 



Stumpp, O. B. M... 60 

 Stnmpp A Walter.. 101 

 Stiippv Flo. Co.... 72 

 Suckling A Chaw. . . 8A 

 Sunshine Flowers... 86 

 Swanson's, Inc 96 



T. 



Taepke Co 86 



Tallby A Sons 74 



Tapscott 81 



Taylor, Mrs. B. M. . 08 

 Temblett, Wm. H.. 01 

 Thermopolls Fl. Go. 88 

 Thomas, Victor H.. 81 



Thorburn A Co 108 



Thornton Floral Co. 87 

 Throop-Martin Co. . .118 



Tonner 30 



Tonseth's 04 



Toole A Son 108 



Totty Co., G. H....113 

 Traendly A Schenck 64 

 Travis Fl. Shop.... 86 



Trepel, Joseph 77 



Trimble Go 87 



Trinidad Fir. Store. 88 

 Tuscan Floral Co... 86 

 Tupelo Floral Co. . . . 70 

 Turner A Sona..^.. 80 



V, 



Underwood, The ... 88 



United Bulb Co 103 



United Cut Fir. Go. 64 

 United Flower A 



Supply 58 



V. S. Cut Fir. Co. . . 64 

 Utlca Floral Co 78 



T. 



Van Aart, John 81 



Van Aken Bros 80 



Van Bochove A Bro. 86 

 Van Lindley Co.... 82 

 Van Meenwen A 



Tegelaar 104 



Van Meter. O. L. .. 02 

 Van Meter Fir. Shop 00 

 Van Zanten A Sons. 104 



Vavrons Sons 80 



Vesey's 79 



Vlck's Sons, J 00 



Victoria NurseiT... 84 

 Vincent, Jr., A Sons.lll 



Virgin, U. J 70 



Vogt's Oreenliouses. 86 



Vols, Frank A 80 



Vols Floral Co 75 



VoB A Son 103 



Walker, Bdith V... 81 



Walker Co., F 81 



Walker Co., Wm... 81 



Walsh A Son 74 



Walther. H. 02 



Want Ads 60-64 



Warbnrton Co 74 



Ward A Co., R. M. I 



Warendorff, A 77 



Washington Florist. 76 



Watkins A Simpson.108 

 Watts, Mrs. J. B... 70 



Wax Bros 74 



Wayside Gardens... 107 



Weber, F. C 72 



Weber. Fred H 72 



Weber A Sons Co. . . li 

 Webster Ornlises... 86 

 Weldemann Fi. Shop 76 



Weiland, John 87 



Weliand-Rlsch Co. . . 62 

 Weir, Inc., Jumes.. 78 

 Welch's Fir. Shop.. 76 



Welke Co 80 



Wertheimer Bros... 12 



Wertz 88 



Western Seed 00 



Westholder, Louis B. 88 

 Westman A Gets... 01 



West's, J. J 06 



Wetzel Seed Co.... 88 

 Wettlin Flo. Co.... 78 



White Bros 18 



Wlegand'B Sons Co. 79 



Wienhoeber Co 87 



Wietor Bros 62 



Wilcox A Co 118 



Wilcox A Sons 02 



Wilks Mfg. Co 115 



Williams. Mrs E. A. 80 



Williams Ed 06 



Williams A Go 70 



Wilson, H. B 78 



WilRon, R. G 78 



Wilson's 00 



WUson-Crout-Gehr. . 61 

 Winans, Frank .... 86 



Windmiller Co 8« 



Wing Seed Co lOT 



Winter Floral Co. . . 78 



Winterson Co 63 



Witek, Joseph 72 



Wolf. John tS 



Wolfe the Florist.. 70 

 Wolfskins' A Morris 



Ooldenson 04 



Woodtawn Flower 



Shop 96 



Woodruff A Sons... 00 

 Woods-Kraft Co.... 42 



Woodward. A. J 84 



Wright's Fir. Shop. 67 



T. 



Yonng, J. W 112 



Young A Co., A. L. 64 

 Yonng A Co., John. 64 

 Yonng A Lester. ... 06 

 Young A Sons Co.. 72 



Z. 



Zech A Mann 82 



Zetllts. E. N 00 



Zetlits, Rolf, Co... 116 

 Zimmermann, W. C. 80 

 Zvolanek, A. C W 



TABLE OF CONTENTS 



Page 

 Texas Trade Holds Record Conven- 

 tion (illus.) 13 



— Verner J. Davis (portrait) 13 



Comparative Benefits 14 



Mott-ly Musings 14 



Publicity That Pays 15 



— Effective Advertising 15 



— E. W. Eichling (portrait) 16 



Usinger's Utterances 16 



Successful Profit-Sharing 17 



— Robert C. Kerr (portrait) 17 



Small's Steamer Flowers (illus.)... 19 



Montreal, Que 19 



Society of American Florists 20 



— Thirty-sixth Annual Convention. 20 



— The Society's Money 20 



— Convention Helps Members 20 



Growers, Attention! 21 



Who's Who in the Trade and Why. . 21 



— T. J. Noll (portrait) 21 



Cincinnati, 21 



Toronto, Ont 22 



Leo Nlessen's Anniversary 22 



— Leo Niessen (portrait) 22 



Jacob Schulz, a Tribute 22 



Page 



Obituary 23 



— Jacob Schulz (portrait) 23 



— Edward Johnson 23 



— Mrs. M. S. Foreman 23 



— John Macoun 23 



Beware This Swindler 24 



Nothing but Clouds 24 



Service That Serves Us 24 



Reveal Philadelphia Fraud 24 



Newark, N. J 25 



Kansas City, Mo 25 



Chicago 25 



New York 36 



Philadelphia 40 



Boston 42 



Paciflc Coast Department 54 



— Los Angeles, Cal 54 



— San Francisco 56 



— Seattle, Wash 58 



— Portland, Ore 60 



— Spokane, "Wash 61 



Retail Store Management 68 



— W. U. Cooperates with F. T. D. 

 (illus.) 68 



After Sixty-one Years 69 



Can You Answer Yes? 69 



National Publicity Campaign 70 



Page 



Baltimore, Md 79 



St. Louis 85 



Tri-City Florists' Outing 95 



Steamer Sailings 96 



Seed Trade News 98 



— Grass Seed Imports 98 



— Seed Bids Opened 98 



— Onion Sets at Chicago 102 



— Catalogues Received 104 



News of the Nursery Trade 106 



— New Rules Against Pests 106 



— Diseased Perennials 106 



— Mentor, O xo« 



Cleveland 108 



Indianapolis, Ind no 



Denver, Colo 112 



Greenhouse Heating 114 



— Need of Circulator 114 



— Heating Conservatory 114 



Springfield, O ng 



Rochester, N. Y ng 



"Washington, D. C 120 



Okmulgee, Okla.' 120 



Newport, R. 1 122 



Buffalo. N. Y 124 



Providence, R. I i2« 





