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TEXAS TRADE HOLDS 

 RECORD CONVENTION 



How large a part Texas plays in the southern trade was indicated at the 

 sixth annual convention of the Texas State Florists' Association last week 

 at Fort Worth. The large representation from neighboring states made 

 the convention a regional, rather than a state affair. 



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LENTY of pep and plenty 

 of punch were in evidence 

 throughout the sixth an- 

 nual convention of the 

 Texas State Florists' As- 

 sociation in the chamber 

 of commerce auditorium at 

 Fort Worth July 20 to 22. 

 The Fort Worth Florists' 

 Club and the McCallum 

 Co., of Philadelphia, served the punch 

 and everybody brought their pep with 

 them. At least 265 were in attendance 

 and, as indicated in The Review's pre- 

 liminary report of the convention last 

 week, Verner J. Davis, president of the 

 Fort Worth Florists' Club, and the 

 club's other officers had every reason 

 to be proud of the 

 arrangements they 

 made. The audi- 

 torium was beauti- 

 fully decorated with 

 oak sprays, Spanish 

 moss, palms and cut 

 flowers. 



Even the more 

 solid parts of the 

 convention, the ad- 

 dresses, were affect- 

 ed by the pervasive 

 spirit of informal 

 gaiety and were in 

 large part delivered 

 e X t emporaneously; 

 they showed, how- 

 ever, the result of 

 much previous 

 thought and well 

 considered experi- 

 ence. 



Addresses. 



Four different as- 

 pects of trade organ- 

 ization were dis- 

 cussed Wednesday 

 morning in the talks 

 on the question, 

 "Can the Florists' 

 Business Be Oper- 

 ated Successfully on 

 the Profit-Sharing 

 Plan?" by Eobert 

 C. Kerr, of Houston; 

 on "The Wholesale 

 Growers' Associa- 

 tion" by Otto Lang, 

 of Dallas; on "Ef- 

 fective Advertis- 

 ing" by E. W. Eich- 

 Hng, of Houston, 

 and on "Florists* 

 Telegraph Delivery 

 and the Future It 



Officers Elected 



PRESIDENT 



Otto Lang . Dallas 



VICE-PRESIDENT 

 Frank C. Suchy San Antonio 



SECRETARY-TREASURER 

 Louis J. Tackett Fort Worth 



Holds for the Retail Florist" by Charles 

 S. Heacock, of Austin. Each of these 

 topics aroused much discussion. 



Verner J. Davis. 



(The Man Behind Texas Florists' Biggrest Conyentlon.) 



Wednesday afternoon James W. Beg- 

 bie, of Shreveport, La., gave a stimu- 

 lating talk on "The National Publicity 

 Fund" and the convention quickly 

 raised $1,000 for that fund. Then 

 Henry Greve, of Dallas, aroused both 

 enthusiasm and a live sense of loyalty 

 to the state association by his remarks 

 on the question, "How Can We Best 

 Increase Our Membership in the Texas 

 State Florists' Association?" That both 

 the influence and the membership of 

 the association were spreading was at- 

 tested by the fact that the president 

 was instructed to appoint a representa- 

 tive in Oklahoma, Louisiana tiuA Ar- 

 kansas, to stimulate interest in the 

 Texas association. 



The two addresses 

 of the final day 

 were rich in infor- 

 mation; one by V, J. 

 Davis told of 

 * ' Some Sidelights 

 on Rose' Growing 

 after Two Years' 

 Experience in Tex- 

 as" and the other, 

 on "Can the Retail 

 Florist 's Business 

 be Operated Suc- 

 cessfully frotn the 

 Greenhouse f" was 

 by Wise Adkisson, 

 of Greenville. 



Final Session. 



In the final ses- 

 sion the officers for 

 the coming year 

 were elected, as fol- 

 lows: President, 

 Otto Lang, of Dal- 

 las, whose portrait 

 appeared in last 

 week's issue of The 

 Review; vice-presi- 

 dent, Frank C. 

 Suchy, of San An- 

 tonio, and secretary- 

 treasurer, Louis J. 

 Tackett, of Fort 

 Worth. San An- 

 tonio was selected 

 as the place for the 

 association's 1921 

 convention. 



Chief among the 

 social events of 

 these three days 

 was the banquet 

 given at the range 

 of the Greenwood 

 Floral Co. Wednes- 

 day evening. Th« 



