1 





the convodion a regional, rather than a state affair. 



I.I'IXTY of jK'p nnd jtliMity 

 W "X nf puiicli were in evidence 

 <^ 1''^ thrdughoiit the sixtli an- 

 l niial convention of the 



^■~: Texas State Florists' As- 



Vy^J^ sociatioii in tlie chamber 

 of eonimeree auditoriiun at 

 Fort Worth Julv 20 to "JL'. 

 The Fort Wortii Florists' 

 (Mub and the MeCalluni 

 Co., of Philadeipliia, served the imncli 

 and everylxxly broujjht their ])c\> witii 

 them. At least 265 were in attendance 

 and, as indicated in The Review's pre- 

 liminary re]K)rt of the convention last 

 weid<, Vcrner J. Davis, president of the 

 Fort Worth Florists' Club, and the 

 club's other oflicers had every reasoji 

 to be jiroud of the 

 a rraiii;:('nieiits they 

 made. 'I'lie audi- 

 torium was beauti- 

 fully decorated with 

 "lak sprays, Spanish 

 moss, palms and i-ut 

 llowers. 



Fven the more 

 solid parts of the 

 I'oiiventiou, the ad- 

 dresses, were affect- 

 ed by tlie ])er\asive 

 spirit of informal 

 gaiety and were in 

 large part delivered 

 e X t emporaneously; 

 they showed, how- 

 ever, the result of 

 m u c li previous 

 thought and well 

 considered experi- 

 ence. 



Officers Elected 



PRESIDENT 

 Otto Lang . Dallas 



VICE-PRESIDENT 



Frank C. Suchy San Antonio 



SECRETARY-TREASURER 

 Louis J. Tackett Fort Worth 



Holds for the Retail Florist " by Charles 

 S. Heaeock, of Austin. Kach <.f these 

 topics arouse(! iiiu<-h discussinu. 



Addresses. 



Four different as- 

 pects of trade organ- 

 ization were dis- 

 cussed We<lnesday 

 MMuning in the talks 

 on the question, 

 "Can the Florists' 

 Jiusiness Re Oper- 

 ated Successfully on 

 the Profit-Sharing 

 Plan?" by K(d)ert 

 ' '. Kerr, of Houston; 

 on "The Wholesale 

 (i rowers' Associa- 

 tion" by Otto Lang, 

 of DallKs; on "Ef- 

 fective Advertis- 

 ing" by E. W. Eich- 

 ling, of Houston, 

 and on "Florists' 

 Telegrai)h Delivery 

 and the Future It 



Verncr J. Davis. 



I The .Mail Heliiiiii T'lXiis Florists' liit't-'c^t CoiiTfiitiOK.) 



Wednes.lay afternoon .Tames W. Hej;- 

 liie, of Shreveport, La., gave a stimu- 

 lating talk on "The National Publicity 

 Fund'' and the convention quicdilv 

 raised $l.(i()() for that fund. Theu 

 Henry (ireve, of Dallas, aroused b(»th 

 enthusiasm and a li\e sense of loyalty 

 to the state .association by his rem.'irks 

 on the (piestion, "How Can We IJest 

 Increase Our .\leinberslii[) in the Texas 

 State Florists' Association?" That both 

 the influence and the membership of 

 the associati(Ui were spreading was at- 

 tested by the fact that the {>rcsident 

 was instrnctecl to apptdnt a representa- 

 tive in Oklahoma, Louisiana and Ar- 

 kansas, to stimulate interest in the 

 Texas association. 



The two addresses 

 of the final day 

 \\er(> )i(h ill infor- 

 mal ion ; one by V. J. 

 Davis t<dd of 

 "Some .Sidelights 

 on Kose Growing 

 after Two Years' 

 Kx[>erieiu'e in Tex- 

 .•is" and the other, 

 on "Can the Ketail 

 I'lorist's Pusitu'ss 

 lie Operated Sue- 

 ci'ssfully from the 

 <ireenhouse? " was 

 by Wise Adkisson, 

 of Creenville. 



Final Session. 



In the tinal ses- 

 sion the officers for 

 the coming year 

 were elected, as fol- 

 lows: President, 

 Otto Lang, of Dal- 

 las, whose portrait 

 appeared in last 

 week 's issue of The 

 Review; vice-presi- 

 dent, Frank C. 

 Su(diy, of Sail An- 

 tonio, and secretary- 

 treasurer, Louis J. 

 Tackett, of Fort 

 Worth. San An- 

 tonio was selected 

 ,'is the jilace for the 

 association's 1921 

 convention. 



Chief among the 

 social events of 

 these three days 

 was the banquet 

 given at the rango 

 of the Greenwood 

 Floral Co. Wednes- 

 day evening. The 



