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banquet was held in the company's serv- 

 ice room, which is 150 feet long and 

 was decorated to represent an arbor, 

 with Spanish moss hanging from the 

 ceiling. Eobert C. Kerr, of Houston, 

 the first president of the association, 

 was toastmaster and a number of 

 speeches, brief, witty and to the point, 

 were made by visitors and local florists. 

 In addition to the after-dinner speeches, 

 Mr. Taylor, leader of the Kewanna quar- 

 tet, of Fort Worth, led the banqueters 

 in singing "Say It with Flowers" and 

 also taught them "We Don't Want to 

 Go Home," which found immediate 

 favor. 



Making Merry with Mnsic. 



In fact, music played' a prominent 

 part all through the convention. In 

 the opening session, after Eobert G. 

 Kerr had responded to Judge Powell's 

 address of welcome, the Kewanna quar- 

 tet sang "Say It with Flowers" while 

 several little girls, dressed in white, 

 passed around the balcony of the audi- 

 torium and showered roses upon the 

 members below. Eckles ' orchestra gave 

 several half-hour concerts during the 

 convention. The report of Louis J. 

 Tackett was sandwiched in between a 

 solo, "Among the Eoses," by Miss 

 Gladys Haven and a duet by Miss 

 Haven and Miss Strathe. Miss Haven 

 was costumed as Columbia and pre- 

 sented a large basket of Columbia roses 

 to the convention from the Fort Worth 

 Florists' Club; President Hannah's 

 speech of acceptance was eloquent. 



Another large item in the list of en- 

 tertainments was the picnic at Lake 

 Worth the evening of July 22; this, 

 like the banquet the previous evening, 

 was attended by practically all those 

 who came to the convention. The picnic 

 was given by the Fort Worth Florists' 

 Club, which provided ample refresh- 

 ments. Luncheons were given at the 

 Westbrook hotel July 21 by the South- 

 ern Florist Publishing Co. and July 23, 

 the day after the convention, by the 

 salesmen of the trade display; tlje sec- 

 ond luncheon was tendered to the ofi&cers 

 of the Fort Worth Florists' Club. 



Trade Exhibits. 



The trade exhibits at the convention 

 this year were large and highly success- 

 ful; every foot of the available space 

 underneath the balcony was taken. It 

 has been a policy of the association to 

 encourage the florists to make their 

 purchases at the convention and from 



the firms represented in the trade ex- 

 hibits. Among the firms exhibiting were 

 the following: 



McCallum Co., Pittsburgh, Pa., represented 

 by S. 8. Puryear. 



M. Rice Co., Ptiiladelphia, Pa., repreaented 

 tiy Mr. Hollow. 



American Bulb Co., Chicago, 111., represented 

 ty I. H. Fuhlbruegge. 



Poeblmann Bros. Co., Chicago, III,, represented 

 by B. G. Pruner. 



Burlington Willow Ware Shops, Burlington, 

 la. 



A. Ii. Randall Co., Chicago, 111., repreaented 

 by William Jacob. 



H. Bayersidorfer & Co., Philadelphia, Pa., 

 represented by Mr. Neal. 



Athens Potterj Co., Fort Worth, Tex. 



Pinehurst Floral Co., Pleasant Hill, Mo., rep- 

 resented by William Day. 



Lord & Burnham Co., Chicago, III., represented 

 by M. C. Wright. 



American Greenhouse Mfg. Co., Chicago, 111., 

 represented by Mr. Dolan. 



Brownwood Floral Co., Brown wood, Tex,, rep- 

 sented by Hans Schroeder. 



COMPABATIVE BENEFITS. 



From Two Kinds of Advertising. 



In his address before the convention 

 of the Texas State Florists' Association, 

 at Fort Worth last week, on "The 

 National Publicity Fund," James W. 

 Begbie, of Shreveport, La., made a 

 strong appeal for support of the S. A. 

 F. fund. He presented two aspects of 

 advertising expenditure in a compara- 

 tive way to induce florists' investment 

 in the national campaign. He said in 

 this regard: 



"While there are many here who 

 have contributed liberally towards this 

 fund and who are already reaping its 

 benefits, there are a larger number who 

 have not given this publicity fund the 

 consideration it deserves and conse- 

 quently have not subscribed towards it. 

 It is to those I would appeal today to 

 do their duty toward a campaign that 

 has put the florists ' business on a higher 

 plane than it has ever been before, a 

 campaign that will increase your busi- 

 ness many fold. 



"Let me inquire how many of you 

 keep a standing ad in the local paper 

 in your town. 1 am safe in saying three- 

 fourths of you do. Let me ask you 

 what benefit you derive from that ad. 

 I will answer that question myself: 

 None whatever. Your ad is never no- 

 ticed, never read; you are known all 

 over town as Smith the Florist and the 

 public does not think it necessary to 

 read standing ads. Of course, if you 

 have anything special around Christ- 

 mas, Easter, Mothers ' day or any other 

 time, advertise it, tell it to the public 

 through your local paper. It will pay 



yon. Bat when you faava nothing ^mt 

 of the ordinary you are WAStisg maaiof 

 and printers' ink. ;.- 



Wlwra Money Ooimts. 



"It la different with the Bstional 

 publicity fund. You pay your loeal 



paper, say, $100 a year for nothing. 

 Subscribe $25 to this national fund and 

 you are sure to get results. Your $25 

 is helping to 'Say It with Blowers' 

 in all the leading magazines, periodicals 

 and newspapers in the United States. 

 This publicity fund has been the means 

 of making 'Say It with Flowers* a 

 household word. 



"Judicious advertising has made many 

 multimillionaires through disposing of 

 some special article of little use or less 

 value. Then why should you not profit 

 from such extensive advertising as has 

 been done by the S. A. F. and which it 

 proposes to continue? There is a sum 

 of $100,000 required for the purpose of 

 advertising this year. Half of it has 

 already been subscribed. Now we are 

 after the other half. How much are 

 you willing to give toward this fund? 

 Not give tomorrow or next week, but 

 how much will you give right now?" 



MOTT-LY MUSINGS. 



Byron Bailey, Kent, O., is well pleased 

 with the steady growth of business in 

 the last three years. A new office and 

 salesroom are being built and plans for 

 more glass are being considered. 



• • • • 



William Hoffman, Kenmore, O., finds 

 a bench of adiantum handy when fu- 

 neral work uses much outdoor stock. 

 Plant trade has been good. 



• • • • 



Akron, O., is in the throes of industrial 

 unrest, but the craft speak optimistical- 

 ly. The shortage of stock affects all. 

 With the cool summer hardy flowers 

 are scarce and there is no inside stock. 

 Hammerschmidt & Clark mentioned that 

 gladioli were $3 and roses $5 per dozen. 

 A sister of Mr. Hammerschmidt died 



recently. 



• • • • 



The Park Floral Co., Akron, O., has 

 a pretty store. It is kept up to date 

 with pleasing sales clerks, who report 



good sales. 



• • • • 



L. L. Lamborn, Alliance, O., is satis- 

 fied with conditions prevailing at his 

 well kept range. He has all his stock 

 planted and is leaving on a tour east. 

 He will return to Cleveland for the S. 

 A. F. convention. W. M. 



After this Group of Vteftiog Flcrftfs Posed for their Picture in Front of the Greenwood Floral Co. Greenhouses, 



