14 



The Florists' Review 



JijLV 29, 1»M 



banquet was held in the company's scrv 

 ice room, which is I.IO feet loni; and 

 was decorated to represent an arbor, 

 with Spanish nio.ss Jianj;inf>; from the 

 ceilinjj. Robert (). Kerr, of Houston, 

 tlie first jiresident of Ihv association, 

 was toast master and a number of 

 sjifjeches, lirief, witty and to tlie |)oint, 

 were made by visitors and local lb)rists. 

 In addition to tlie after-dinner si)eeches, 

 ;Mr. Tayh)r, lead<'r of the Kewanna (piar- 

 tet, of Fort Wortli, led the baiicjiieters 

 in sin^iiifx ''Say It with Flowers" and 

 also taiijiht tluni "We Don't Want to 

 Go Home," which found iiiiuiediatf 

 favor. 



Making Merry with Music. 



In fact, music playeil a jiromineut 

 part all' through the convention. In 

 the opoiiinj;- session, after l{(d)ert ('. 

 Kerr had responded In .ludfic Po\veir> 

 address of welcome, the Kew.anna quar 

 tet sang "Say It with Flowers" while 

 several little girls, dressed in white, 

 passed around the balcony of the audi 

 toriuiiv and showered roses ui>on the 

 members below. Fckles' orchestr.'i gave 

 several half hour concerts during the 

 convention. The report of Louis J. 

 Tackett was sandwiched in between a 

 solo, "Among the J{oses," by Miss 

 (.Gladys Jlaveu and a duct by Miss 

 Haven and Miss Strathe. Miss Haven 

 was costumed as Columbia and pre- 

 sented a large basket of Columbia rosea 

 to the convention from the Fort Worth 

 Florists' (,'lub; President Hannah's 

 speech of accc])tancc was ehxjuent. 



Another large item in the list of en 

 tertainments was the jiicnic at Lake 

 Worth the evening of duly 2'J; this, 

 like the baiupiet the ])revious evening, 

 was attended by j)ractically all those 

 who came to the convention. The picnic 

 was given by the Fort Worth Florists' 

 Club, which i)rovided amjjle refresh- 

 ments. Luiuheous were given at the 

 Westbrook hotel duly 21 by the South- 

 ern Florist I'ublisiiing Co. and July 23, 

 the day after the convention, by the 

 salesmen of the trade display; the sec- 

 ond luncheon was tendered to the officers 

 of the Fort Worth FiorLsts' Club. 



Trade Exhibits. 



The trade exhibits at the convention 

 this year were large ami highly success- 

 ful; every foot of the available space 

 underneath the balcony was taken. It 

 has been a policy of the associ.-ition to 

 encourage the llorists to make their 

 purchases at the convention and from 



the firms represented in the trade ex- 

 hibits. Among the firms (>xhibiting were 

 the following: 



McCHlliini Cii.. I'it IshiiiKli. I'll . niircsi'iitt'd 

 I y .S. S. l'iir.\ ••.11 . 



M. IJicc Cii.. riiiliidi'liiliiM. I'.-i.. rcprcKiMitcil 

 I.V Mr. lli.U<ivv. 



Ain<'rii-:iii I'.iilb Cci.. ("Iiicnuo. IM., rrprt'sciiti'd 

 I y I. II. Fiiiilliriii';;^!'. 



l'oi-li]in:tiiii Ur<i>. Co.. Clnc;m'<>, III., roprt'sciilcd 

 l)y K. <'. rr\iin'i-. 



ISurliiiKtOM Willow Wiin- Shops, Ilurlin^'loii. 

 hi; 



.\. li. H:oiiI;ill Co., Cliic,-it;o. III., n'prcsi'iited 

 l).V Willi:ini .l:iroh. 



II. Hii.vci'fdorfir & Co.. riiiladflpliia. I'li., 

 rcprcsi^iitcil li.v Mr. Ni'iil. 



Athi'iis r.'ltcr.\ Co.. Fort Worth. 'I'ox. 



riiichiirst Klonil Co., I'lcas.-inl Hill, ilo.. n-p 

 icsoiitcd iiy Williaiii Day, 



I/inl A: Hurnhaiii Co., Cliii-.-ij,'o. 111., ri'pri'si'iili'd 

 liy -M. C. W rit'lit. 



Aiiicricaii < lirfidionso Mlj;. ''o.. Clnca;.'o, 111., 

 i-opn'sciilcd by Mr. Dolaii. 



Jirownwood Kkiial Co., lirownwood, 'I't'x.. r<'p- 

 si'iilcd liy Hans Scliroedcr. 



COMPARATIVE BENEFITS. 



From Two Kinds of Advertising. 



In his address befoi(> the convention 

 of tlie Te.\;is State Florists' Association, 

 at Fort Worth last w>ek, on "The 

 Natiou;il j'ublicity Fund,'' dames W. 

 Megbie, of Shre\ (>|iort. La., made a 

 strong appeal for support of the S, A. 

 F. fund. He jtresented two asi)ects of 

 .•idvertising exju'nditure in a compara 

 five way to induce florists' investment 

 in the national campaign. He said in 

 ill is regard: 



"While there are many here who 

 ha\e contributed liberally towards this 

 fund and who are already reaping its 

 benefits, there are a larger number who 

 hiive not given thfs ])ublicity fund the 

 consideration it deserves and conse 

 quently have not subscribed towards it. 

 it is to those I would appeal today to 

 do their duty toward a campaign that 

 has put the florists' business on a higher 

 pl;ine than it has ever been before, a 

 lampaign that will increase your busi- 

 ncos many tola. 



"Let me inquire how many of you 

 keep a standing ad in the local paper 

 in your town. I am safe in saying three- 

 fourths of you do. Let me ask j'ou 

 what benefit you derive from that atl. 

 J will answer that <|uestion myself: 

 None whatever. Your ad is never no- 

 ticed, ne\er read: you are known all 

 (>\vr town as Smith the Florist and the 

 jnil)lic does not think it necessary to 

 read standing ads. Of course, if you 

 have anything speci.al around Christ- 

 mas, L'.asri'r, Motheis' day or any other 

 time, advertise it, tell it to the jiiiblic 

 through your local jmjier. It will })ay 



you. But when you have nothing out 

 of the ordinary you are wasting mouer 

 and printers' ink. 



Where Money Counts. 



"It is different with the nati 

 publicity fund. You pay your local 

 jiaper, say, .$100 a year for nothing. 

 Subscribe $25 to this national fund and 

 you are sure to get results. Your $25 

 is helping to 'Say It with Slowers' 

 ill all the leading magazines, jieriodicals 

 and newsp;i]iers in the United States. 

 This juiblicity fund has been the means 



It with Flowers' a 



of making 'S.ay 

 household woid. 



"Judicious .advertising has made many 

 multimilliouaiies through disposing of 

 some sjuH'ial article of little use or less 

 value. Then why should you not profit 

 from sucii extensive advertising as has 

 been done by the S. A. F. and which it 

 proposes to continue? There is a sum 

 of $100.0(>U required for the jiurpose of 

 advertising this year. Half of it has 

 .already been subscribed. Now we are 

 after the other h;ilf. How much are 

 you willing to give towanl this fundf 

 Not give tomorrow or next week, but 

 how much will you give right now'i?'" 



MOTT-LY MUSINGS. 



Byron Bailey, Kent, O., is well pleased 

 with the steady growth of business in 

 the last three years. A new office and 

 salesroom are being built and plans for 

 more glass are being considered. 



• * • • 



William Hoffman, Kenniore, O., finds 

 a bench of adiantum handy when fu- 

 neral work uses much outdoor stock. 

 Plant trade has been good. 

 « * * « 



Akron, 0., is in the throes of industrial 

 unrest, but the craft speak optimistical- 

 ly. The shortage of stock affects all. 

 With the cool summer liardy flowers 

 are scarce and there is no inside stock. 

 Hammerschmidt & Clark mentioned that 

 gladioli were $3 and roses $5 j)er dozen. 

 A sister of Mr. Hammerschmidt died 



i-ect>ntly. 



• • • • 



The Park Floral Co., Akron, O., has 

 a i^retty store. It is kept uji to date 

 with pleasing sales clerks, who report 



good sales. 



• • « • 



L. L. Lamborn, Alliance, O., is satis- 

 fied with conditions jirevailing at hi,s 

 well kept range. He has all his stock 

 planted and is leaving on a tour east. 

 He will return to Cleveland for the S. 

 A. F. convention. W. M. 



. ^ •, "?■ 



** ■- < «-« 





, Ti,. 



S.: 





After this Group of Visiting Fkrlsts Posed for their Picture in Front of the Greenwood Floral Co. Greenbouse«> 



