18 



The Florists^ Review 



July 29, 1930 



suits Jind that is tlic oiniiloyco partici 

 f).'ttini^ ill tlic profits. 1 am also Jjoiiig 

 fartlim aiui j^ive tlio ])er('ciitaf;;os, in 

 order that I iiinv yiNc an idea as to 

 how \V(' make our dixidcnds. They aic: 

 MyselXf se\-oiit_\'-li\-e jier cent; sales 

 maiuUflT, 1\vel\-e and one half ])er cent; 

 s/{periiitenilent ol' ser\lce, six and one 

 Hourtli ]>er cent, and ciedil nianaji;er, 

 s\x and one i'mirtli |iei- cent. .\s a 

 harc.inet ('!■ to conditions of business, a 

 ni(Uillily >;tateiiient sho\vin<; dishurse- 

 nients of tlie month is made. TLie em- 

 ployees part icijiate in the net cash ]n'of- 

 its. All .Kcounts must lie paid. After 

 tliis is done a dix'isiou is made in the 

 alioNc pidport ions, leaxiiii,^ a reasonalde 

 ca-^li li.alanci', w liati\(T amount i-< a^i'ced 

 njinn iiy the central ori^anizat ion. 



Important Feature. 



There is one feature of this projiosi- 

 ! ion that is fail- and re;tsonal»le and puts 

 IS in a positi(ui 1(1 know how lonu we 

 <hall ha\c an (>iL;ani/.;i1 ion intact. It 

 is ai^reeii hy all p.iitics that in an event 

 I ma;,' want a (hange in the plan, 1 yive 

 six nionths ' net ice. It is also nyreed that 

 every employee L;i\'e •-ix months' notice 

 in cast' of withdrawal from the oi^ani 

 /■.ation. TJie failure to <:i\(' notice in 

 case tliey withdraw will f(ut'(Mt the ac- 

 i-rued profits on the lio(d\s and some 

 other jieiialtics that we have ayi-eeil 



n]>on. . Ill the case of the dissolution 

 of this plan, only the accounts on the 

 hooks and not the merehandise on liand 

 will lie considered, as that eliminates 

 complication and simplifies matters. 



W'l' also make a provision for branch 

 stores tliat we. miylit see tit to organize. 

 If any memlier of the central organiza- 

 tion is made manager of the branch, 

 he or she will maintain one-half of the 

 original jter cent in the organizution and 

 in ••idditiou will iiarticijiate to the ex- 

 tent of fift(H'ii jier cent of the profits 

 of the braiudi store, based upon the 

 aboxc ]i]an. Ilo\ve\'er, all profit-sharing 

 and bonus (diecks paid out by the branch 

 and central store shall be treated as an 

 oN'erhead exjiense, and the central or- 

 ganization will then Ix' paid accord 

 ingly. 



Includes All Employees.. 



As stated, the ])laii from January 1 to 

 duly 1 only affected the heads of the dc- 

 liartnients. 8ince .July 1 every em})loyee 

 (larticijiates on the following basis: 

 Whatever net [lercentage our store 

 earns, every employee will receive the 

 s.inie percentage of his annual salary. 

 l"or instance, if we earn ten ]ier cent net 

 pidlits, based upon the cash realized, 

 and an emidoyee earns .^1,000 per year, 

 that employe(' will draw a bonus of 

 .'f^KHi, or if we earn fifteen jier cent. 



Eight-foot Horseshoe of Roses for Movie Stars. 



that employee will draw a bonus of 

 ,$150. This affects every employee in 

 our establishment, from the porters up. 

 This plan ])uts them on notice that it 

 is up to them. Take, for instance, the 

 truck driver; it is u]i to him to see 

 that he is })olite and courteous to every 

 customer, for if he fails to make satis 

 factory delivery, or should disagree 

 witli a customer and we lose that cus- 

 tomer, it afl'ects his pocketbook. If he 

 makes prom[)t delivery and makes a 

 jdeased customer, he benefits thereby. 

 The store porter will realize that i1 

 is up to liim to see that the store is 

 kept in trim order, and all other little 

 necessary details. If ho fails to con 

 tribute his ]iro rata to what goes to 

 make a profitable concern, he will fail 

 to derive his share of the profits. 



Plan Is Success. 



This ])lan has lieen a success up to 

 the ])resent time and I am confident 

 that it will ]irove a success in every 

 florist's biisiness. It is the best invest 

 ment Mdiat I* have ever made. 



Regarding our organization as a whole 

 I shall first enumerate the responsibil- 

 ities of the heads of the departments. 

 The sales manager is responsible for the 

 conduct of the store as a whole; also, 

 in .addition to this, he devotes his at 

 tenlion to tlie development of sales, 

 which embodies advertising and serv- 

 ice. 



The service manager is held respon 

 sible for the delivery of the goods, for 

 the upkeej) of the automobiles and all 

 details jiertainJng to deliveries. The 

 credit manager, who also has charge of 

 the bookkeeping department, is respon- 

 sible for the handling of accounts and 

 collection of all bills and is held strictly 

 accountable to the central organization 

 for the work. 



We have our business divided into 

 four parts: First, the growing of flowers 

 is conducted bj' a corporation composed 

 of stockholders of ^iromineut business 

 men. This is separate from the retail 

 store. We buy from this concern the 

 same as we buy from anyone else. The 

 siijierintendent of growing is held ac- 

 countable for the affairs of the range. 

 We are .iust entering into the nursery 

 business and are conducting the busi- 

 ness the same as the florists' business, 

 .and the growing manager will devote 

 his entire thought .and energy to the 

 growing of stock. 



No Unnecessary Problems. 



We are o|iening a ndail nursery yard 

 ,ind ilisjijay grounds and the manager 

 of this department is expected to de- 

 vote his entire energy and time to sell- 

 ing nursery and bedding ]dants. In 

 other words, our growers are not con- 

 fronted with jiroblems of the retailing 

 of their stock and the central organiza- 

 tion is not confronted with the growers' 

 protdems. 



This makes four organizations, with 

 four separate bookkeeping systems, each 

 one working within itself and not de- 

 pending uiioi! the other. I am the head 

 of the four organizations and draw a 

 salaiy from e.a(di organization, the same 

 as the other i niphiyees. 



I am giving you .an outline of the 

 work of our organization as a whole and 

 I am pleased to report at this lime that 

 it is producing satisfactory results. It 

 is oiK^ that I liave been working on for 

 seviMi ye.ars .and I have ,iust now ac- 

 complished, the desired results. I am 



