July 29, 1920 



The Florists^ Review 



25 



ADVERTISERS PLEASE NOTE 



The steadily increasing size of The Review, both in number of pages 

 and in circulation, makes it imperative that advertising copy be ob- 

 tained farther in advance of publication date. In order that forms may be held 

 open as late as possible, advertisers are urged to send instructions (to start or 

 change) to reach Chicago Thursday, Friday or Saturday, whenever possible. 

 Monday is the last day on which instructions regarding display advertisements 

 can be received for the issue of that week. 



NHWABK, N. J. 



The Maxket. 



The summer dull period is on. While 

 business is as good as could be expected 

 for this time of the year, it has fallen off 

 in volume a great deal from what it was 

 a month ago. Asters are beginning to 

 come into the market and gladioli are 

 daily arriving in larger quantities. 

 From now on until chrysanthemums and 

 other fall flowers begin to arrive, these 

 two flowers will form the largest part of 

 the trade, though there will be roses 

 and other flowers for variety. 



Various Notes. 



Charles Luthy reports that while busi- 

 ness is slack, as is customary at this sea- 

 son of the year, he has had much funeral 

 work during the last couple of weeks. 

 He has been painting and renovating his 

 store. 



More street flower venders are seen in 

 Newark this year than ever before. 



E. B. M. 



KANSAS CITY, MO. 



Ray Blessing, head of the shipping 

 department of the T. J. Noll Floral Co., 

 is taking a two weeks' vacation. 



George R. Butchart, of St. Joseph, 

 Mo., was in the city July 23 on his way 

 home from La Cygne, Kan., where he 

 attended the funeral of his mother. Mr. 

 Butchart says that the plant business 

 never before reached the point in vol- 

 ume or prices that it did this last season. 

 He was accompanied by his brother, 

 Charles Butchart, a florist in La Cygne, 

 who came to buy stock. He is prepar- 

 ing to add to his store in La Cygne. 



The Pinehurst Floral Co. is cutting 

 good Russell, Columbia, Ophelia and 

 Kaiserin roses. Its first Premiers came 

 in July 21 and were good, although the 

 stems were short. The company is cut- 

 ting about 3,000 roses a day, and about 

 1,500 gladioli. The first asters came in 

 July 22. 



Mrs. Jack Murray, of the W. L. Rock 

 Flower Co., has returned from a trip 

 through the east as far as Montreal. 

 Mrs. Laura Hoover Schaulis, formerly 

 bookkeeper for this firm, has resumed 

 her position, as Miss Walsh, who has 

 been bookkeeper for some time, is com- 

 pelled to go to Colorado with a sister 

 who is in poor health. 



Mr. and Mrs. Frank X. Gorly, of St. 

 Louis, stopped over Friday, July 23, on 

 their way to California. 



W. L. Fitz Hu^h, who was with the 

 W. L. Rock Flower Co. for the last four 

 years, is now with the Kansas City 

 Wholesale Cut Flower Co. 



Harry Blake and William Day, of the 

 Pinehurst Floral Co., arrived home Sat- 

 urday, July 24, from Fort Worth, Tex., 

 where they attended the meeting of the 

 Texas State Florists' Association. Mr. 

 Blake and Mr. Day were in charge of 

 the exhibit of the Pinehurst Floral Co., 

 said by everyone to be one of the main 

 features of the convention and by the 

 secretary of the association to be 

 worthy of any national convention. The 

 exhibit included among other things 

 carnations, ferns, cyclamens and begon- 

 ias. Several thousand dollars' worth of 

 business was done and many customers 

 were added to the list. 



In a letter to some of the boys in the 

 store, M. E. Carter, manager of the W. 

 L. Rock Flower Co., told of the routine 

 of camp life, Mr. Carter- being with the 

 Seventh regiment at the annual en- 

 campment at Nevada, Mo. 



Mrs. F. H. Miller, of R. S. Brown & 

 Son, is enjoying a vacation in the 

 Ozarks. Brown & Son's plant and bed- 

 ding business this season is 100 per cent 

 over normal. They are still receiving 

 occasional orders for bedding stock. Cut 

 flower and funeral work has been heavy 

 all the week. 



Miss Carrie Etzold, of the Fernery, 

 left for St. Louis July 24. 



Mrs. Edith Roberts is happy about the 

 way business is keeping up at the Ros- 

 ery while Mr. and Mrs. Thomas are in 

 California. 



The dry, hot weather has helped to 

 drive away A. F. Barbe 's rheumatism 

 and he has felt better the last few days. 

 His son, Bernard Barbe, is managing 

 the greenhouses during his father's ill- 

 ness. He has the benches ready for 

 carnations and will take the plants in 

 from the field the latter part of this 

 month. 



August Luther, Jr., has completed a 

 new house, 20x60 feet, for cyclamens. 



Miss McBee, of the Muehlebach Flow- 

 er Shop, is spending a week in Excelsior 

 Springs. Hugo Neff, manager, will at- 

 tend the Cleveland convention and will 

 go from there to New York to buy fall 

 goods. 



Mrs. T. A. Moseley's shop had a heavy 

 day Saturday, July 24, with orders for 

 the funeral of one of the pioneer resi- 

 dents of Kansas City, Kan. 



William Lang, of the Park Floral Co., 

 St. Joseph, Mo., and G. V. Voight, Tul- 

 sa, Okla., were in the city last week. 



Meyer Liebernian, of the Kresge 

 Flower Shop, is in Los Angeles, Cal. Mr. 

 and Mrs. M. Galamba are in Colorado 

 Springs. 



The Kansas City Wholesale Cut Flow- 

 er Co. is handling a large quantity of 



fancy gladioli. Orders are coming in- 

 well for summer. 



Although the cut flower business is- 

 but a side issue of Rock's Flower Gar- 

 dens, the main thing being the propaga- 

 tion of plants and bulbs, the former has- 

 been highly successful at this early 

 stage. They have cut a fine crop of 

 Halley gladioli. They are now cutting 

 Pendleton and will have about 25,000. 

 They also have Panama, America, 

 Francis King and two or three fancy 

 varieties, about 125,000 in all. 



Samuel Murray is still cutting good 

 crops of lilies, auratum and rubrum. 



T. J. Noll has returned from the con- 

 vention of the Texas State Florists' 

 Association with all sorts of good things 

 to say about the ability and hospitality 

 of members of the Texas association. 



Henry Kusik & Co. are slowly catch- 

 ing up on wire orders as the flower 

 business lightens, but it has not yet 

 reached the usual hot weather stage of 

 dullness. J. E. K. 



CHICAaO. 



The Market. 



The market seems not so active as 

 it has been, but the probability is that 

 the actual sales are running even better 

 than earlier in the summer. There is a 

 great deal more stock than there wa» 

 a few weeks ago, and much more stock 

 than at this date last year. It will be 

 remembered that July was an extremely 

 good month, judged by the summer 

 standards, in 1919. In that year, how- 

 ever, only a small number of growers 

 were cutting any considerable quantity 

 of stock. This year many more are 

 sending flowers to the market and 

 numerous wholesale houses have large 

 supplies. That they are able to move 

 such large quantities of flowers indi- 

 cates that the aggregate of July busi- 

 ness must be much greater than ever 

 before. 



The quality of summer flowers never 

 was so good as now. The weather has 

 been exceptionally favorable. While an 

 occasional hot day has served to crowd 

 the market with soft flowers, as a whole 

 the month has been unusually cool and 

 the quality of stock, taken as a whole, 

 is better than in any previous summer. 

 This is particularly true of roses. The 

 varieties now principally grown not only 

 are fine in winter but are good in sum- 

 mer. Russell is generally considered the 

 best hot weather rose in the history of 

 the florists' business, but Premier is 

 not far behind and Columbia has dem- 

 onstrated its worth as a midsummer pro- 

 ducer. These are the principal varieties 



