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54 



The Florists' Review 



Jolt 29, 1920 



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\ Pacific Coast Department 



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Trimble Iskuid, Wash.— The Trimble 

 Island Floral Co. has taken over the 

 business of B. L. Warson. 



XOS ANOELES, CAL. 



The Market. 



In view of the unusually hot weather, 

 the number of complaints of stock ar- 

 riving in bad shape are surprisingly few, 

 according to wholesalers. Of course, the 

 demand has dropped materially, but 

 even now a considerable number of 

 boxes are sent to Texas, Arkansas, New 

 Mexico and other far-off points and all 

 of these have to cross a most trying 

 territory. Anyone traveling about 

 these desert sections and noting the de- 

 lays and the way flower boxes are han- 

 dled in the sun and drying winds will 

 wonder how any of the flowers reach 

 their destination in a fit condition to 

 use, and more and more wholesalers are 

 refusing to take responsibility for these 

 shipments, though striving to the ut- 

 most to deliver the goods. There is a 

 peculiar condition that does not make 

 for good business in shipping strawflow- 

 ers and other long-lasting stock to the 

 desert sections, where fresh flowers wilt 

 quickly. The flower lovers in such 

 places do not take to them. They have 

 so much that is dry to look at that the 

 fresh stock always looks best and conse- 

 quently the demand for the "everlast- 

 ings," the only flowers that will keep, 

 is not so good as in other locations. 



Stock is not piling up much, though a 

 few carnations and roses find their way 

 to the trash barrel. Indoor carnations 

 are practically off the market and the 

 condition of other stock is about as last 

 reported. Inqtiiries continue to come 

 from eastern points for plumosus and 

 other greens, but at this time of year the 

 stock is so poor and the risk so great 

 that few of the experienced wholesalers 

 care to handle the business. 



Funeral work continues to be the 

 mainstay of the retailers, but there has 

 been much of this and it has kept them 

 from the summer slackness. 



Various Notes. 



Albert Knight, of Whittier, has ob- 

 tained his passage and intends to sail 

 for England shortly, Mrs. Knight hav- 

 ing sailed last month. During his ab- 

 sence the business will be looked after 

 by his brother. 



Peter Brown has secured another lo- 

 cation, at 344 South Hill, only a block 

 from his former store. 



Hot weather has led to a brisk de- 

 mand for garden hose at the store of the 

 L. A. Floral Co. As at other wholesale 

 places, shipping trade has fallen off 

 greatly here during the last few weeks. 



C. D. Baker, of Yuma, Ariz., has 

 closed his place for the summer season 

 and come to the coast for a few months, 

 as is his usual custom. Mr. Baker for- 

 merly lived in Los Angeles and says 

 that he is always glad to get back here, 

 though this season he has struck it hot, 

 even here. 



Bose planting is practically finished 

 at the place of Roy F. Wilcox & Co., 

 Montebello, and the young stock looks 

 remarkably well. Most of the benches 



have been newly arranged with drain 

 tile to take off any superfluous water, 

 the experiment on some of the benches 

 last year having proved successful. The 

 young palm stock, both under glass and 

 in lath houses, is looking well and an 

 immense stock is being worked up in all 

 sizes. The new, large lath house is al- 

 ready nearly filled with young plants 

 and the rose area has been enlarged. 



As briefly reported last week in The 

 Beview, Budolph Fischer, of San Ga- 

 briel, suffered a severe loss by fire at his 

 nursery. From further particulars it 

 appears that some rubbish was being 

 burned near the building in which his 

 freesia bulbs were stored between dig- 

 ging time and shipping time and sparks 

 from the fire flew to the building, burn- 

 ing it to the ground and destroying the 

 contents. Owing to the heat, several of 

 the greenhouses collapsed, and it was 

 only by the prompt assistance of neigh- 

 bors that the dwelling house was saved. 

 Mr. Fischer placed his loss at between 

 $10,000 and $15,000, and there was only 



$900 insurance on the building. Mr. 

 Fischer was rather badly burned on the 

 hand. After the many years of hard 

 work put in by Mr. and Mrs. Fischer and 

 their family, it seems particularly hard 

 to have the results swept away like this. 

 A new lath house had been built to take 

 care of the new plantings, but the stock 

 'will be so much reduced by the fire that 

 it will not now be needed. 



A. F. Borden, of the Bedondo Floral 

 Co., has bought himself a fine new home 

 on Normandie avenue, having sold his 

 place at Hollywood. A big demand for 

 funeral work is reported by A. Knopf, 

 and the staff is short-handed because of 

 vacations. 



The Alexandria Florist reports good 

 business all around for this time of the 

 year. George Eischen takes advantage 

 of Sundays to visit his ranch at Monte- 

 bello. 



Several palls were among the funeral 

 orders for Purdie & Co, recently. 



Mrs. Ella Grant Wilson, of Cleveland, 

 was given a reception by the Los An- 



Service that Advertises 



GEORGE J. HAU & CO. 



WHOLESALE 

 FLORISTS 



423 East 5th St. Los Angreles, Cal. 



. WE NEVER FAIL 



SUMMER FLOWERS 



GREENS 



We are known for special care in selection and 

 packing of stock for hot weather shipping. , 



HOSE AT T HE R IGHT PRICE 

 BEST WEST COA ST RAFHA 

 SPHAGNUM MOSS 



L. A. FLORAL CO. 



Th« Hotum of Quality and Smrvicm 

 236 EAST FOURTH ST., LX>S ANGELES, CALIF. 



