V .S' 



56 



The Florists^ Review 



California Asters 



Select stock, $2.00 to $3.00 per 100 

 White, pink, rose-pink, purple and lavender 



J. A. AXELiL, Wholesale Commission Florist 

 463 Bush St., SAN FRANCISCO, CAL. 



geles Florists' Club, which attracted 130 

 members of the trade. President Arma- 

 cost and Mrs. Wilson spoke interestingly 

 on publicity. A basket of flowers tele- 

 graphed by the Cleveland Florists ' Club 

 was presented to her. The gathering 

 was a most enthusiastic one. 



F. L. Ziegler, of Bellflower, is adding 

 to his glass by erecting a new green- 

 house, 35x150 feet. He has been making 

 a specialty of ferns and is now branch- 

 ing out in cyclamens and begonias, for 

 all of which stock he finds a ready de- 

 mand in Long Beach and other smaller 

 towns in the vicinity. 



John Turnbull, formerly superintend- 

 ent for Mrs. C. B. Raymond, at Monte- 

 cito, has started in business for himself 

 at Santa Barbara. Mr. Turnbull has had 

 a good deal of experience and is spe- 

 cializing on hardy plants and perennials. 



E. G. Fraser & Son, Pasadena, are 

 more than pleased with the reception 

 given their novelties in "Suntested" 

 seeds. At their test beds a wonderful 

 showing is being made of their dahlia- 

 flowered zinnia now, the individual 

 blooms being of immense size and the 

 range of colors extra large. D. G. 

 Fraser, who is the life and soul of the 

 business, is determined and anxious 

 that whoever sends them a trial order 

 is going to become a steady customer. 



R. D. Paul is again operating the Han- 

 ford Floral Co., at Hanford. It will be 

 recalled that Mr. Paul sold out there a 

 year or two ago. H. R. Richards. 



SAN rRANCISCO. 



The Market. 



Asters are gradually becoming a 

 dominating influence in the market here, 

 as well as constituting one of the prin- 

 cipal shipping items. They show excel- 

 lent quality and are in good demand all 

 around. Chrysanthemums are improv- 

 ing both in quantity and quality, but 

 the offerings are still limited, and it 

 will be two or three weeks before their 

 season is well advanced. Weather con- 

 ditions have been favorable for the 

 growth of a fine stand of mums. It is 

 expected that shipping business will 

 surpass previous years, provided the 

 crop matures as well as the present out- 

 look indicates. The demand for Cali- 

 fornia chrysanthemums has been in- 

 creasing for several years, and last year 

 was an excellent season for the growers 

 of this vicinity. This year an increased 

 acreage has been planted in anticipation 

 of an even heavier shipping movement. 



Roses are holding their own fairly 



Mention The ReTlew when yon write. 



Everybody Knows Our Motto: 



"We Never Miss" 



EVERYTHING IN 



Cut Flowers and Supplies 



S. MURATA & CO. 



Oldest and Moct Experienced Shippers In Southern California 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



FREESIA PURITY 



h. to ^-inch, $10.00 per 1000. 

 By parcel post, prepaid— Immediate delivery. 



7-16-inch, $7.00 per 1000. 



Special prices on 6000-lots. 



HARRY BAILEY, r. f. d. No. e, Box 354, Lo$. Angeles, Cal. 



well for the middle of the summer, and 

 the same may be said of carnations. 

 More first-class Russell and Columbia 

 roses could be used, however, were they 

 available. Orchids continue below re- 

 quirements, which means they are quite 

 scarce, as the demand is not especially 

 brisk at this time of the year. The 

 shortage is causing an increased call 

 for gardenias, which are fortunately in 

 good supply. 



Gladioli maintain their position with 

 remarkable persistency, the daily offer- 

 ings holding up well both in respect to 

 quantity and quality. Sweet peas are 

 shortening up and will not last much 

 longer. Cut cyclamens are plentiful and 

 good, and the market is well supplied 

 with outdoor summer stock, such as 

 gaillardias, zinnias, coreopsis, daisies, 

 marigolds, etc. 



Various Notes. 



Mrs. Lewis, of the California Florist, 

 Tacoma, Wash., who lost her husband, 

 Orphard J. Lewis, in the war, was in 

 San Francisco last week, his body being 

 among the first six of California's dead 



BULBS 



FREESIA PURITY 

 FREESIA SPLENDENS 



PAPER WHITES 

 EMPEROR DAFFODILS 



YELLOW CALLAS 

 BABY GLADIOLI i^.) 



A reliable source of supply. 



LOS ROBLES, Santa Cruz, Calif. 



M^ntloB Tb* RfTirw when you writ*. 



Softwood Poinsettii Cuttings 



(Unrooted) 



Both the true red and early variety, packed 



to ship anywhere. 



$3.00 per lOO; S25.00 per lOOO 



PAUL ECKE, 1226 Hayworth Avenue 

 LOS ANGELES, CAL. 



llentton The Berlew when 70a writ*). 



