JuLT 29, 1020 



The Florists' Review 



FOREIGN SECTION 



C. ENGELMANN 



Member American Floriats' Telegraph Delivery 



Association. 



Life Member S. A. F. 



Member American Carnation Society. 



Member New York Florists' Clob. 



Orders for England, Scotland and 



Ireland taken care of by 



C. ENGELMANN. Florist, Saffron 



Wulden, Essex, ENGLAND. 



Cables: Engelmann, SaSronwalden(2 words only) 



Orders for the French Riviera and 



Monte Carlo taken care of by 



C. ENGELMANN, Etablissement Hor- 



ticole "Carnation." Saint-Laurent-du- 



Var. near Nice. FRANCE. 



Cables: Carnation, Saint-Laurent-du-Var 



(2 words only) 



Liverpool, England 



DINGLEYS, Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



Manchester, England 



DINGLEYS, Ltd., Florists 



SCOTLAND ORDERS NOW TO 



LEIGHTON, Florist, GLASGOW 



Scotland's Only Member F. T. D. 



That the telegraph business of florists 

 is important enough to warrant the com- 

 pany's preparation of a special blank 

 for their use may be considered a com- 

 pliment to the trade's growing impor- 

 tance, aside from the fact that it will 

 greatly facilitate handling this branch 

 of the trade 's work. 



AFTER SIXTY-ONE YEAES. 



The following notice is the means of 

 announcing to the patrons of A. Wie- 

 gand's Sons Co. in Indianapolis that 

 firm's adoption of Sunday closing: 



For sixty-one years Wlegands have served 

 the public seven days a week. 



On and aftpr July 4 our Htore will be closed 

 on Sunday. We feel that our employees are 

 entlthd to enjoy their Sundaya as well as any- 

 one else and Ijelieve, with your coSperatlon, 

 that they may have this day. 



Flowers for use on Sunday will be delivered 

 Saturday afternoon and with Wlegands' usual 

 frpsli flowers there will be no inconvenience 

 to anyone. 



CAN YOU ANSWER YES? 



Some time ago in Forbes' Magazine I 

 read a line which ran as follows: "Do 

 people really like to associate with 

 youf" 



Just think it over. What a vast 

 knowledge one can get, if, on taking 

 inventory of one's self, one can an- 

 swer: "Yes." What better way of 

 determining the problem of the oft- 

 time question, "Am I a success t" How- 

 ever, the answer to the above question, 

 which is to the point, is the best line 

 seen in a long time and many of our 

 fellow workers in the craft have un- 

 doubtedly realized by now their popu- 



About That Piece 

 of Wood 



Cut a limb of.'a tree across, and look at the end, and you 

 will see it '.is made of a series of rings, one outside the 

 other. 



Next to the bark is a sort of skin-like formation, called 



the cambium. 



This is the real live part of the tree. Through it the sap 



circulates. 



The cambium layer of this year is the hard ring of the 



next. 



That's how a tree grows. 



It's how a business grows, if it's a real growins: business. 



Growing that way, each ring binds to. and around, the other 

 rings, making every ring just that much stronger. 



That is why F. T. D. business is such satisfactory business. 

 If it's not, how .do jou suppose Phjl|p^Breit meyer ^^ of 

 De'troitTgot'ove r ten'th ousand^doUars of^it from outside 

 florists, and sends to thoseTsame florists over eighteen 

 thousand? 



When you pass up the F. T. D. you overlook a mighty 

 strong ring to your business. 



A ring that each year keeps'getting larger, and making last 

 year's stronger. 



New York's 

 Favorite Flower Shop 



Fifth Avenue at S8th Street 



larity by the manner in which they are 

 received by those with whom they come 

 in contact, particularly florists. For 

 therein lies the acid test of what spells 

 progress. 



Pick a progressive store and find out 

 the cause. First, the golden rule method 

 and the desire to cooperate with every 

 movement that will benefit the greatest 

 number. And one of these movements 



is the present national publicity cam- 

 paign, which is being recognized by all 

 as the most worth-while policy ever un- 

 dertaken by our society. 



Of course, the object of this is to il- 

 lustrate the types of men who are con- 

 stantly doing something locally as well 

 as nationally for a purpose broad in its 

 character and who never shirk their 

 part. Many florists are generous of 



