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16 



The Florists^ Review 





August 5, 1920 



form and coloring. The memory of 

 thos:e flowers would linger long an" 

 create a desire for more, regardless 

 price. Be ready for your sale by having 

 gladioli made up in every conceivable 

 form. During the sale, attention should 

 be called to the different designs and 

 their uses, and suggestions should be 

 made jrS^o various decorations. 



)iiious Color Scliemes. 



Emphasize the importance of harmo- 

 nious color schemes by selecting and 

 showing varieties that may be com- 

 bined either by the blending of colors 

 or in striking contrast. For instance, 

 show the vel-vety purple gladiolus, Baron 

 Hulot, arranged in contrast with the 

 deep gold of Gladiolus primulinus, or 

 yellow or creamy blooms of the larger 

 varieties. 



Point out the pansy-like effect in 

 the blending of the lavender and purple 

 ^ of Baroa Hulot with buds of white in- 

 termingled with buds of purple and 

 open blooms of the polid Lily White. 

 With the additibh of the large, wide- 

 open white gladioli for the center, in 

 combination with this last blending of 

 purple, lavender and white, and the in- 

 terspersing of valley or baby's breath 

 and the usual greens, could anything 

 be richer or more suitable for a casket 

 cover! 



In making a gladiolus piece of any 

 design, the usual greens should be used, 

 as well as small flowers, such as valley 

 and baby's breath, and in some in- 

 stances a few of the sword-like leaves 

 of the gladioli. 



The Primulinus Hybrids 



If a basket of flowers is called for, try 

 the primulinus hybrids in their pastel 

 shades. These graceful little flowers 

 may be had in various colors now and 

 should become especially valuable in 

 design work as well as for basket use. 



In a wreath in which cattleyas and 

 white roses are used, there are gladioli 

 in similar beautiful shadings that may 

 be used with good result. 



A blanket formed of the large, creamy 

 blooms of Niagara and small primulinus 



)es in the same color or shading 

 slightly, in shower form, with narrow 

 ribbon of the same tint, would be highly 

 effective. 



In any design in which lilies are used, 

 there are gladioli resembling them that 

 may be partly substituted, of course 

 adding the needed greens, with fine 

 flowers and appropriate chiffon or rib- 

 bon. 



A wreath of good size, consisting of 

 large, wide-open gladiolus blooms and 

 small tip blooms, the gladiolus foliage 

 being combined with smilax and As- 

 paragus plumosus and softened with 

 fine flowers, might be a little out of 

 the usual. 



Mother's Corsage Bouquet. 



Mother's box of flowers last May 

 was so pleasing that she looks longingly 

 at the windows. Perhaps an old-fash- 

 ioned bouquet, made of gladioli of vari- 

 ous colors and having a collar of fancy 

 paper, might bring tender memories. 

 But no, mother is not old-fashioned. 

 She really wants the latest fad in a 

 gladiolus corsage bouquet. Pon't send 

 a bunch of America, Mrs. F. King and 

 Augusta to her; she remembers when 

 they were introilMftjjfeaJffd it seems a 

 long time ago. jnpl^^U'e newer va- 

 rieties that maiE^^'fl^' "tfeautifully in 

 baskets or otherwi*^, using the large 



small "Varieties, and they make a 

 pleasing change, although the old stand- 

 bys also are lovely. 



The auto vase should be encouraged 

 and gladioli suggested.; 



Don't show cold gray and white pho- 

 tographs of brides' bouquets; have half 

 a dozen real ones made of gladiolus 

 buds, many of whieh closely resemble 

 the rose, while their diversity of color 

 is much greater. Better yet, a real 

 young lady, not a wax figure, dressed as 

 a bride, carrying her bouquet and pos- 

 ing in the window at intervals, would 

 show off the flowers well and make a 

 good impression. 



Initiating the Young Man. 



If a young man chances to stop and 

 gaze fixedly at the bouquet, you may be 

 sure he has something on his mind. 

 Possibly it is the first time he ever 

 really noticed one, and if it interests 

 him to the extent that he enters your 

 store to inquire about that "bo — er — 



Niece and Namesake Poses for Florist. 



er — those flowers in the window," ex- 

 plain to him as you show the bouquet 

 that it is made up of gladioli, which are 

 the popular and suitable flowers for his 

 needs and — lest he forget — that brides- 

 maids use them, too. 



A bride's bouquet made of the large, 

 opening buds in the soft, melting pink 

 shade of Gretchen Zang, combining 

 baby's breath with the green and 

 showering it with white buds and Zang 

 tip flowers, would win a customer every 

 time. 



A bouquet of white gladioli com- 

 bined with the pink of Panama would 

 be equally beautiful, but for Mother's 

 corsage, on this occasion, use the pure, 

 opalescent mauve variety, Herada, com- 

 bined with white buds and veilfed with 

 baby's breath. 



Suggest that the poych should breathe 

 its word of welcome with gladioli and 

 that the large, stately varieties of bril- 

 liant coloring are most suitable fpr this 

 purpose. With their stalks ■vyell fllled 

 with water, gladioli stand both wind and 

 strong sunlight better than th'B average 

 flower. 



After the sale is over, continue the 



window attractions, varying from the 



^sual baskets, vases, etc., by using some- 



thing ^een less' frequently. It might be 

 b^ttiOr, occasioi^ally, to. try to attract 

 mainly One elass. Let us try the boys. 



•' A Boy's Window. 



Using a black background, have large 

 jars of light-colored gladioli and a boy, 

 one of the Tom Sawyer kind. A boy 

 with li^^ht or red hair would be best. 

 Have him dressed in light-colored cloth- 

 ing and wearing a somewhat battered 

 straw hat with a gladiolus spike in it, 

 and with another gladiolus in his sus- 

 ponder buckle. Get him interested in 

 removing the gladioli from the .jars, 

 bunching them in lots of twenty-flve 

 and placing them in bushel baskets, 

 using at least two baskets. America 

 would be an especially good variety for 

 this attraction, as the large lavender- 

 pink blooms would contrast beautifully 

 with the black background. Have a 

 conspicuous sign in large letters: 



AUEBICA BY THE BUSHEL. 



And in smaller wording: 



Oladlolug America, per bundi. 



Gladiolus America, per basket. 



When a basket is full, remove it as 

 if sold and replace it with an empty 

 one. Eefill the jars also. Keep every- 

 thing moving, for the whole expression 

 of this window would be quantity, 

 quality and brisk business. The boy 

 would be sure to have a crowd of envi- 

 ous admirers and Dad would be called 

 upon to take at least one bunch home 

 to Mother. Many of his chums would 

 follow his example. 



Get people watching for something 

 new in your window. A young girl in 

 the center of the window, posing as if 

 measuring a particularly tall gladiolus 

 spike with a yardstick, would be an 

 interesting attraction. 



VHisA About Birthdays? 



I venture to say that if people were 

 really in the habit of observing birth- 

 days with flowers, the demand would be 

 such that instead of gluts there would 

 not be flowers enough to go around. 

 Now, birthdays come every day and so 

 must be gone rafter every day with 

 some form of advertising. 



Begin with Father's birthday and de- 

 vote a window or a portion of it en- 

 tirely to display that would be appro- 

 priate for the average man. I have 

 observed that most men not especially 

 interested in flowers are more quickly 

 attracted by the bright ones. So 

 Father's birthday table in your window 

 should be decorated with bright or 

 somewhat striking flowers. A center- 

 piece of the wine-red of Mrs. Watt 

 would be beautiful and perhaps would 

 be happily retrospective. A bunch of 

 the variety Mrs. Frank Pendleton, Jr., 

 loosely arranged, would be pleasing for 

 his den, library or office. 



For the boy use large, bright gladioli 

 and plenty of them. Perhaps have four 

 or five bunches partly surrounding the 

 birthday cakg — an imitation one — so 

 that when he tells the boys about it 

 he will be sure to include the flowers. 



The little girl's birthday corner in 

 your window might have a small, fancy 

 basket of delicately colored flowers. 

 She likes to imitate older people; so 

 make a tiny corsage for her, using the 

 small varieties, and don't forget an 

 even smaller basket and corsage for her 

 dolly's birthday, too. 



Keep up the birthday corner daily, 

 one class at a time — Father's today. 

 Mother's tomorrow, etc. — and not^omit- 



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