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August 5, 1920 



The Florists^ Review 



17 



ting the sweetheart. It might be well 

 to mention a few of the more expensive 

 varieties that could be substituted for 

 the ordinary ones for the last-mentioned 

 purpose, because " he " wants ' ' her ' ' to 

 know that her bouquet is not a common 

 one. And if one of those exclusive 

 people, who consider gladioli beneath 

 their notice, should happen along, casu- 

 ally mention that those 5-to-25-dollar- 

 a-bulb varieties are hard to get. 



Learn the names of the varieties and 

 teach them to your customer; he will be 

 more interested and can place his order 

 more intelligently. 



Studying the Customers. 



The more progressive florist, no doubt, 

 has endless suggestions that he can make 

 in trying to arouse his customers ' inter- 

 est, for no one should enter the florists' 

 business with the sole idea of selling 

 flowers. The florist has a profession 

 wherein ho should study his customers; 

 he should become a judge of humanity 

 to the extent that he may know by in- 

 tuition what suggestions to make for 

 the greater happiness of mankind. His 

 heart must be in his work, for his is 

 the sacred mission of dispensing, 

 through flowers, comforting sympathy, 

 good cheer and all that goes to make 

 up happiness and the betterment of life, 



A short time ago a lawyer's child 

 remarked to me, "Papa's business is 

 so unhappy," but the florists' business 

 is one of love. And, after all, love rules 

 the world. 



MINNIE T.n.T.FiY OF MABION. 



Not Marion, O., but Marion, 111., 

 claims among its residents the bearer 

 of the calla lilies in the illustration on 

 page 16, who bears as well the name 

 of her aunt, who has made it well known 

 in the trade. - The aunt, Mrs. Minnie 

 Lilley Copeland, was, like the personage 

 of Marion, O., earlier connected with 

 the newspaper business. But when her 

 husband, James P. Copeland, in 1901 

 sold the Marion Leader, flowers, not 

 politics, engaged the couple's attention. 



Now Mrs. Copeland not only operates 

 the Marion Greenhouses, doing a retail 

 business, but her six years of proprietor- 

 ship since her husband's death in 1914 

 have so fitted her for responsibility 

 that she not long ago purchased the 

 wholesale, range of George C. Beal, at 

 Creal Springs, 111. Business at both 

 places is thriving under Mrs. Copeland 's 

 energetic administration. 



PITTSBUBOH, PA. 



The Market. 



The flower market has been exceed- 

 ingly brisk during the last week. Quan- 

 tities of gladioli have been arriving 

 daily. Asters are also making their first 

 appearance. The supply of carnations 

 is limited this season. Eoses have been 

 fairly good. 



Various Notes. 



The report of the Texas State Flo- 

 rists' Association convention failed to 

 record, amon^ the firms represented in 

 the trade exhibits, the display of the 

 Pittsburgh Cut Flower Co. The com- 

 pany was represented by Hiram A. 

 Frishkorn, who reported the convention 

 a wonderful success. 



T. MalbrMic, of Johnstown, Pa., vis- 

 ited Pittsburgh and reported that he 

 iad just returSed from the Georgian bay 



SUN. WON TU5 WED. tl 



11 



25 26 27 



SO SI 



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GLADIOLI 



are at the heisrht of their beauty at tljis fime. 

 If tne birthday of Mother, Wife, Sister or 

 Sweelhtarr conies in August, make her' gia<l 

 with a bouquet of these truly beautiful 

 Flowers. 



Us the remfmliwJDg that means sp much; 

 it's Ibe flowers rnai say it so eloqweutly ; ,it'fi 

 our Bervioe that Saii^fies you best. 



Our Phone Service l§ Adapted 

 To the Needs of Btuy People 



^tl#-^i^"i-fc 



Schramm Bros. 



BOTH PHONES MAIN 1479 — I307-I3IS CHERRY ST. 



How a Toledo Retail Firm Is Advertisio}; Gladioli in Local Papers. 



district, where he spent two weeks 

 houseboating and fishing. 



Keports have been heard that the 

 roads for touring from Pittsburgh to 

 Cleveland are poor. Florists who motor 

 from eastern territories by way of Pitts- 

 burgh to Cleveland are cautioned to 

 avoid the usual road by way of Youngs- 

 town through Darlington. Any tourists 

 passing through Pittsburgh are cor- 

 dially invited to call on the McCallum 

 Co. or the Pittsburgh Cut Flower Co. 

 and obtain directions for points farther 

 north. 



■Jake Gerwig and Gus Wentz, of the 

 Pittsburgh Cut Flower Co., are spend- 

 ing their vacations on a two weeks' 

 fishing trip in northern- Pennsylvania. 



Charles Omert, of the E. A. Williams 

 Co., is on vacation. 



David Hill left recently for Atlantic 

 City. 



Sam Chapman, bookkeeper for the 

 Pittsburgh Cut Flower Co., returned 

 after two weeks of touring through 

 Ohio. He reports that the roads through 

 Ohio are in fair condition. 



G. S. Brown, of G. S. Brown & Son, 

 Vandergrift, visited Pittsburgh last 

 week. He stated that one cannot de- 

 pend upon express or parcel post ship- 

 ments, and when in need of something 

 special, would better call for it. 



From all indications the florists of 

 Pittsburgh are going to be well repre- 

 sented at the Cleveland convention. 



Considerable attention has been given 

 to the most artistic displays of fruifrand' 

 cut flowers at the shop of the McClem- 

 ents Co, 



Abraham Krongold, proprietor of the 

 Victoria Flower Shop, has gone to At- 

 lantic City. 



Miss Emma B. Maxwell, Wilkinsljurg, 

 Pa., left Saturday, July 31, for her va- 

 cation. 



It is reported that neither G. Wess- 

 nauer, of Sewickley, nor Eaymond S. 

 Rainbow, of Fair Oaks, Pa., Will take a 

 vacation this year. 



H. J. Hook, auditor of the Pittsburgh 

 Cut Flower Co., left recently on hia va- 

 cation for Atlantic City, N. J. 



H. A. Frishkorn, salesman for the 

 Pittsburgh Cut Flower Co., is reported 

 well again after undergoing an opera- 

 tion on his throat. H. J, H. 



WICHITA, KAH". 



During a storm Saturday, July 31, hail 

 completely demolished the glass in the 

 ranges of C. P. Mueller, W. H. Culp & 

 Co. and others. It is considered the 

 most disastrous storm in the history of 

 the city. Mr. Mueller and Mr. Culp are 

 taking their losses philosophically and 

 are on the job making repairs. Both 

 firms carried hail insurance. The stocks 

 of carnations and chrysanthemums show 

 considerable damage. J. A. L. 



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