20 



The Florists^ Review 



August T), lOiJO 



is, why do not inoro ri'tiiilors inuko it 

 u point to be in attendinu'i', to soo wlint 

 is prost'nte<l for the ndxiinccnu'iit of 

 tlioir end of tlie business? 



Tliere is another advantiijic in attend- 

 ance now, one whitdi did not exist until 

 within recent years. Hetail lloiists at 

 our conventions now HUe to meet otliers 

 of their kind tliere, llorists from the 

 different cities wliere, perliajis, many 

 orders are retpiired to be lilh>d in tlie 

 course of a year. Tiie i>x(dian<i(> of or- 

 ders by telegra])h results in business 

 which in volume is most remarkable. 

 Our trade exliibition furnishes a s])len- 

 did opportunity for florists anxious to 

 do busin(!ss of this kind to meet others 

 equally anxious. It is like kiHinji two 

 birds with one stone. I hojie many of 

 the eastern retailers will yi\e thouirht 



you in the conduct of you'r business. \Vc 

 are>a hapjiy lot at our \conventions; 

 come to Cleveland- antl eu;j<iy meeting 

 with us. A. L. Miller, Pres. 



CONVENTION DETAILS. 



Meetings to Be in Hoteb 



The secretary of the society arrived 

 July L*7 in Cleveland, where he will re- 

 main until after the convention. His 

 tirst day was devoted largely to a con- 

 ference with \'ice-])resident F. C. W. 

 lirown and Director II. P. Knoble, at 

 which various details in connection with 

 the gathering were discussed. 



While every effort has bci-n made to 

 arrange for the Jiolding of the conven- 

 tit)n sessions in the exhibition hall, con- 



Three Houses of Begonia Mrs. M. A. Patten, Containing 15,000 in 3-Jnch Pots. 



to this, for I really believe that their 

 western brethren better realize our con- 

 vention possibilities. 



Refresh Both Business and Health. / 



There are many subjects on our jtro- 

 grani this year of interest to retail 

 florists and we shall welcome a larger 

 representation from retail ranks. Au- 

 gust is the best time of year for a re- 

 tail florist to take a vacation and the 

 convention furnishes a s])lendid object 

 for a journey to Cleveland, in itself a 

 city worthy a visit by any florist. Lay 

 down your cares for a few days and 

 arrange to be in the convention city on 

 the ojiening date, August 17. Enjoy the 

 hospitality of }-our Cleveland brethren 

 and return liome refreshed with the feel- 

 ing that yuu have made a trip ])roduc- 

 tive of benefit to your health and of in- 

 creased interest .in the business you 

 have chosen for your life's work. You 

 need not go alone; take 3'our wife along 

 with you, for she, perhaps, needs a 

 change as much as you do and, likely as 

 not, shares vour worries and counsels 



ditions render this impossible and it has 

 -been decided to hold all meetings in the 

 ^^bhllroom of the IIot(d llollenden, only 

 I three short blocks away in a direct line 

 and less than five minutes' walk. The 

 second floor of the Ninth Garage will Ije 

 used for the trade exhibition, instead of 

 the third floor as originally planneil, and 

 the change is advantageous, as floor ar- 

 rangements provide for a better display 

 of exhibits. 



Exhibits not yet forwarded should be 

 shijijied consigned to the exhibitor, in 

 care of the convention of the Society 

 of American Florists, Ninth Garage, St. 

 Clair avenue and East Sixth street, 

 Cleveland, charges prejiaid. An arrange- 

 ment has been made with the garage 

 management to store any shii)nient that 

 may arrive before the convention, at a 

 nominal charge. 



Everything points to a most success- 

 ful convention, esjiecially in ])oint of 

 attendance. The entertainment to be 

 jirovided will be quite in keeping with 

 the importance of the gatliering. 



On arrival at the convention hall. 



members should register at the secre- 

 tary's office. This is most im])ortant. 

 Cards for admission have been issued to 

 all members in good standing. Members' 

 not yet in good standing for 11)20 can 

 facilitate matters if they will send in 

 their checks for the $5 annual dues now, 

 so as to receive their cards ahead of the 

 convention. All cards must be shown at 

 the entrance gate. 



Any exhibitor having an exhibit or 

 ])art of an exhibit which it is desired 

 the judges should ])ass upon, should 

 send in to the secretary a description 

 of it as far in advance of the opening 

 date as may be convenient. 



Great difficulty is found ip the way of 

 ])rocuring office desks for exhibitors, but 

 flat tables will be provided in place of 

 them to the extent possible. Arrange- 

 ments are being made to supply horses 

 and table tops suitable for use as exhibi- 

 tion tables, which, it is expected, may 

 obviate the necessity of meeting high 

 charges of carpenters and others. 



Copy for signs should be sent without 

 delay to the secfetary, in care of the 

 Hotel Ilollenden, Cleveland, so that the 

 signs may be in readiness at the time of 

 staging exhibits. -^ 



Publicity Campaign. 



We have been fortunate in securing 

 as .a sjjcaker at the convention session 

 Wednesday afternoon, August 18, which 

 will be devoted mainly to the publicity 

 campaign, S. •. R. Latshaw, advertising 

 director of the Butterick Publishing Co., 

 jiublishers of Delineator, Everybody's 

 Magazine, Woman's Magazine, Romance 

 and other well known publications. He 

 is an expert in publicity and in institu- 

 tional advertising and a noted speaker. 

 He returned recently from a trip to the 

 Pacific coast, where he made a study of 

 association advertising, even sitting in 

 some of the board meetings of these 

 associations. He is well known in Cleve- 

 land; the secretary of the Cleveland Ad- 

 vertising Club recently wrote to the sec- 

 retary of the advertising council of the 

 Chicago Association of Commerce, who 

 was in quest of speakers, that Mr. Lat- 

 shaw had made the biggest hit of any of 

 the sj)eakers last year who 'spoke before 

 the club. This gentleman and Major 

 O'Keefe will be a pair of speakers at 

 this session whom everybody will be de- 

 lighted to hear. John Young, Sec'y. 



AT PLEASANT HILL, MO. 



When the florists of Kansas City, Mo., 

 accepted the invitation of the Pine- 

 liurst Floral Co., Pleasant Hill, Mo., to 

 holil a picnic at Pleasant Hill July 5, 

 the visiting tradesmen were not only 

 shown a good time and given good things 

 to eat, but were tn^ated to a wonderful 

 disjilay of flowers. Chief among this 

 disjilay were some 3 to 9-inch cyclamen 

 I'lants, which were highly commended. 

 These plants were the ri'sults of 

 the labors of William Day, who has 

 charge of the I'incdiurst range and has 

 been growing cyclamens for the last 

 twenty-five years. The illustration of 

 these plants on ]iage 21 shows the 

 growth of the jilants at the time and 

 gives assurance that Mr. Day will have 

 an cxcellent^Christmas crop. 



Nor was this all that the Kansas City 

 florists saw at the range. Some ex- 

 cellent specimens of Asplenium Nidus 

 were featured in one house. The il- 

 lustration on this page shows 15,000 

 Mrs. M. A. Patten begonia plants., which 

 filled three houses. Some notable I'an- 

 danus Veitchii were also seen. 



