74 



The Rorists^ Review 



AuaosT 5, 1920 



ini« norlsts wbos* earda avpear on fbe paces ewnrfnc thla bead, ar« praparad to tUI ordani 

 — — from ofbar Oorlsts tor local daUvary on tha nmial tiaals. 



Boston-O'BRIEN 



QUALITY AND SERVICE 



Member Florists' Telesraph Delivery Association 



67 Beacon Street 



Deliveries 



To All Suburbs 



CARBONE, Boylston Street. 



BOSTON 



Member Florists' Telegraph Delivery Ass'n. 



The Beacon Floria 



7 Beacon Street, BOSTON 



J. EISEMANN, Manager. 14 years head dec- 

 orator and designer for Penn's. 



PROMPT, EFFICIENT SBBVICB GUARANTEED. 



Worcester, Mass. 



Randall's Flower Shop 



Member Florists' Telegraph Delivery 



H. F. A. LANGE 



Worcester, Mass. 



Delivers to All Points in New England 



125,000 Square Feet of Glass 

 Member Florists' Telegraph Delivery Ass'n. 



New Bedford, Mass. 



and all parts of CAPE COD. MASS. 



MURRAY, Florist 



232 Union Street 



GREENHOUSES: FAIRHAVEN, MASS. 



National Florist. Member F. T. D. 



Membei 

 F. T^ D 



FALL RIVER, 



MASS. 



83 N. Main Street 



Orders Executed for 



Southeastern Mass., NewpicO 



and Rbod* laiand Points 



FITCHBURG, MASS. 



LESURE The Florist 



EVERYTHING IN FLOWERP 



CAMBRIDGE, MASS. 



ROBBINS BROS., 636 Massachusetts Avenue 

 Near AU ColleKee Members F. T. D. 



WELLESLEY COLLEGE 



Dana Hall. Walnut Hill. Rockbridge Hall Schools 

 TAILBY, Wellesley, Mass. 



Long Distance Tel., Wellesley, 44-1, 44-2, 44-3 



Newton, Mass. 



Also BOSTON, BROOKLINE 

 CAMBRIDGE, WELLESLEY 



COTTON 



The Florist 



I should like to write a 

 little essay on 



"The Sweet Perfume 

 of Courteous Service" 



but actions speak louder 

 than words. Flowers are 

 my hobby and my business. 

 If you have orders for de- 

 livery in N. E., wire us. 



BOSTON, MASS. 



"Penn, the Telegraph Florist." 



Member of Florists' Telegraph Delivery Association. 



124 TREMONT STREET 



Morse & Beals, LOWELL, MASS. 



Nearest Shipping Point to 

 NEW HAMPSHIRE and. VERMONT 



Members Florists' Telegraph Delivery Association 



Boston, Massachusetts 



44 TEMPLE PLACE 

 The Centrally Located Florist Shop 

 Yours for Reciprocity. We cover all points in New England. 



Members Florists' Telegraph Delivery. 



BOSTON-BECKER'S 



Send u8 your telegrams. Prompt service IN 

 and BOUMDABOUT BOSTON. Our con- 

 eervatorlea are In Cambridge, only 8 minutes 

 from the heart of Boston. 



BECKER'S CONSERVATORIES 



GAMBKIDOE - - MASS. 



Members Florists' Telegraph Delivery 



Cambridge, Mass. 



Largest Retail Ck)n8ervatories near the heart 

 of Boston. Deliveries in all suburbs. 



HAROLD A. RYAN, Inc. 



Opposite Mount Auburn Cemetery. 



now if, at the time you are ready to mar- 

 ket your product, you find that the pub- 

 lic is not particularly keen to buy except 

 on rare occasions? Because flowers have 

 not been considered a necessity in every- 

 day life, they are passed by for some- 

 thing else that has been drummed into 

 the public's mind as absolutely indis- 

 pensable to the proper enjoyment of 

 life; it may be chewing gum, almond 

 bars, talking machines or automobiles. 

 In the strict sense, these are as much 

 luxuries as are flowers, but they are 

 thought of and largely bought because 

 they have been advertised. An actor 

 may be ever so good, but if his press 

 agent is poor the actor is likely to re- 

 ceive scant attention. 



The Fruits of Advertising. 



Let me illustrate this better. Today a 

 vast number of automobiles are built. 

 If you want to go to the trouble of 



Waltham, Mass. 



1st CLASS lili^ 



M. F. RUANE 



Member F. T. D. 



121 Moody St. 



Brookline, Mass. 



220 Washington Street 



F. E. PALMER, Inc. 



Established 1886 

 Members Florists' Telegraph Delivery Ass'n. 



MALDEN, MASS. 



J. WALSH & SON 

 Members Florists' Telegraph Delivery Aas'li. 



Lynn, Mass. r^^. 



GIBBS BROS.. 231-233 Union St. 



BROCKTON, MASS. 



Belmont Flower Shop, "l/i^g* 



BOSTON 9, MASS. 



HENRY R. COMLEY. Florist. 6 Park Street 



60 years' experience in the florist bnsiness Ktiarantees 



efficiency to take care of all orders. 20 per cent allowed. 



Brookline, Mass. 



^^ii^^Tro.^- Alice B.Merrill 



