68 



The Florists^ Review 



AuousT 12, 1020 



NATIONAL PX7BIJCITY CAMPAIGN. 



Judge Says It. 



The front cover page of Judge, in its 

 issue of August 7, designed by that 

 noted artist, James Montgomery Flagg, 

 has for its subject "Say It with Flow- 

 ers." The drawing depicts a beautiful 

 girl offering to a meek and mild-looking 

 young man what many who have seen 

 the page at once believe to be a sprouted 

 onion, although the large scroll caption 

 is plainly enough "Say It with Flow- 

 ers." . Of course it is not an onion; no 

 girl would have an onion as part of her 

 corsage bouquet and from her bouquet 

 her gift is evidently drawn. We do not 

 know what the artist intended it to be, 

 but we are pleased to identify it as the 

 Poet 's Narcissus and its presentation to 

 the young man was evidently intended 

 to check a desire for something better 

 than mushy poetry. Why, indeed, 

 should he not "Say It with Flowers" 

 to such a beauty, instead of expressing 

 himself in fervent verse! Why the 

 lady is giving him a sprouted bulb is, 

 of course, her affair; she might have 

 meant that he could grow to "Say It 

 with Flowers." 



Anyway, the mystery, if mystery it 

 be, has set a lot of people thinking 

 and, naturally, our slogan is uppermost 

 in their thoughts. That's where we 

 come in. We have a dozen or more let- 

 ters before us from florists who also 

 are puzzled; they want to know 

 whether the sketch is a boost or a knock. 

 We have no right to expect anything 

 serious from a humorous paper; there- 

 fore we do not consider it a "knock." 

 We may not have interpreted the sketch 

 aright,* but, anyway, you buy a copy, 

 "pay your money and take your 

 choice." 



Humor Helps. 



But we have all along contended that, 

 no matter how it is used, the slogan 

 shows up for itself. It has been used 

 in the "funny" departments of our 

 newspapers constantly, showing its 

 appealing power as a slogan. Does any- 

 one know of another slogan taken up as 

 ours has been? It has been the object 

 of our publicity committee to make the 

 slogan a household phrase. Who shall 

 say that the humorists are not helping 

 us to this end? Some of the world's 

 biggest advertisers have not hesitated 

 to use humorous matter in their adver- 

 tisements. Many of us can remember 

 that glorious copy put out by the manu- 

 facturers of Pear's soap, showing a dis- 

 reputable-looking tramp writing a testi- 

 monial about the soap: "I used Pear's 

 soap three years ago and have not used 

 any other since." 



We gain, no matter how the slogan is 

 used. It is a wonderful piece of work 

 and is worth all the money the florists 

 can spend on it. Many other industries 

 would like to have a slogan which draws 

 as ours does. Do you think they would 

 hesitate to back it up with millions of 

 dollars? We do not seem to be able 

 to collect the really small sum of $100,- 

 000 to carry out a campaign which we 

 know would give us returns in millions. 



Just think of this, Mr. Nonsubscriber — 

 you stand in your own way while you 

 do not subscribe. John Young, Sec 'y. 



COLLEGE SECTION OF S. A. F. 



The college florists' section of the 

 Society of American Florists will hold 

 a meeting and luncheon Wednesday, 

 August 18, at Cleveland. Professor E. 

 A. White, of Cornell University, will be 

 chairman of this meeting. It is sug- 

 gested that the members get in touch 

 with him upon their arrival in Cleve- 

 land, to learn the final arrangements. 



The purpose of the meeting is to be- 

 come better acquainted with the work 

 in the various institutions and it is 

 hoped that those planning to be at the 

 meeting will bring with them copies of 

 their college catalogues and be prepared 

 to give a short discussion on the best 

 methods of teaching, the number of 

 hours devoted to floriculture and the 

 number of students enrolled in the 

 various regular, special or short courses. 

 The secretary has been anxious to get 

 in touch with more persons who are 

 teaching floriculture. The Cleveland 

 people have prepared a most interest- 



ing convention and it is hoped that 

 everyone in the college section of the 

 S. A. F., who possibly can, will be 

 present. Alfred C. Hottes. 



DOUBLXNG YOUB CAPITAL. 



Some of the florists are getting up 

 now and then some advertising copy 

 which has considerable merit. They 

 might, to the mutual advantage of all 

 concerned, send these advertisements 

 to our trade press for republication and 

 through this effort give their fellow flo- 

 rists something different that would be 

 reeiprocated later on. 



For every suggestion you give, you 

 will get back dozens. And this reminds 

 me of what one of our sages recently 

 said: "If you swap a dollar, you still 

 have only a dollar, and the other fellow 

 still has only one, but when two men 

 exchange ideas, they both double their 

 capital. ' ' 



There are many good thoughts, sug- 

 gestions and incidents occurring daily 

 that would be worth-while "copy," so 

 pass it along and progress by the in- 

 terchange. 



Our * ' Say It with Flowers ' ' campaign 



We Deliver 



Direct To Every Outgoing 



Steamer Sailing From 



New York City, 



Hohoken, 



Brooklyn 



If You Want Service— 



You Want Schling ! 



Long Distance Phones: 



Plaza 



(72U 



] 72m 

 L2022 



STEAMEB SAUJNaS. 



Display the following list of steamer sailings in a conspicuous place in your 

 window or store, or use it in advertising matter with the statement that you have 

 facilities for filling bon voyage orders on short notice at any port. You can 

 thus develop telegraph business for steamer trade, especially at this time of year. 



Steamer- 



From — 



To— 



Sails 



Scandinavian ..Montreal 



Metagama Montreal 



Adriatic New Yorli 



Kroonland .... New Yorli 



Mongolia New Yorlt 



New Yorlj .... New Yorli 

 K. Aug. Vic. . .New York 



Mobile New Yorli 



La Touraine ..New York 



Tahiti VancouTer 



Emp. of Japan. .V'couver 



Ryndam New York 



Tunisian Montreal 



La Lorraine . . . New York 

 Harerford . . Pliiladelphia 



Corsican Montreal 



Rochambeau . . New York 



China San Fr'sco 



Caronia New York 



Megantic Montreal 



Antwerp Aug. 13 



Lirerpool Aug. 14 



Southampton .Aug. 14 



Antwerp Aug. 14 



Hamburg Aug. 14 



Southampton. .Aug. 14 



Liverpool i Aug. 14 



Liverpool > Aug. 14 



Havre Aug. 14 



Sydney ' Aug. 15 



Yokohama — Aug. 17 

 Rotterdam ...Aug. 18 



London Aug. 20 



Havre Aug. 20 



Liverpool . . . .Aug. 20 



Liverpool Aug. 21 



Havre Aug. 21 



Yokohama ...Aug. Ill 



Liverpool Aug. 21 



Liverpool Aug. 21 



Steamcr- 



From — 



To— 



Sails 



Colombia San Fr'sco 



Lapland New York 



St. Paul New York 



Saturnia Montreal 



Korea Maru. . .Sun Fr'sco 



Katori Maru Seattle 



Canada Montreal 



Ventura San Fr'sco 



P. Fr. Wllhelm.. Quebec 

 Frederlk VIII. New York 

 Emp. of Asia. . .V'couver 

 Tajima Maru ...Seattle 



Lafayette New York 



MeliU Montreal 



Aqultania New York 



Olympic New York 



Finland New York 



Celtic New York 



Drottningholm.New York 

 Rotterdam . . . New York 



Yokohama . . . .Aug. 21 



Antwerp Aug. 21 



Southampton ..Aug. 21 



Glasgow Aug. 21 



Yokohama . . . .Aug. 21 

 Yokohama . . . .Aug. 21 



Liverpool Aug. 24 



Sydney Aug. 24 



Liverpool Aug. 25 



Copenhagen ,. .Aug. 20 

 Tokobama . . .Aug. 26 

 Yokohama . . .Aug. 27 



Havre Aug. 27 



Liverpool Aug. 28 



Southampton .Aug. 28 

 Southampton .Aug. 28 



Antwerp Aug. 28 



LiverpKWl Aug. 28 



Sweden Aug. 38 



Rotterdam . . .Aug. 28 



^^1i J— .v.'..«X:.z. 



