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100 



The Horists' Review 



AconsT 12, 1920 



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I Pacific Coast Department 



I.OS ANQELES, OAL. 



The Market. 



The condition of the market and 

 shipping business shows little change 

 from that indicated in the last report. 

 Boses are still poor and in short supply, 

 gladioli, asters and African marigolds 

 being the best shippers. Carnations 

 simply -wilt on arrival and cannot be 

 shipped to any distance. Dahlias are 

 making a fine show. 



Funeral work keeps up well and is 

 still the mainstay of the retailers' busi- 

 ness. 



Various Notes. 



A. J. Clarke, of Clarke Bros., Port- 

 land, Ore., was in the city visiting the 

 trade last week. 



Big funerals in widely separated lo- 

 calities kept F. Lichtenberg's staff on 

 their toes during the week. Some nights 

 they had to work all night to get the 

 designs out. 



iWilliam H. Eapp, president of the 

 Pasadena Horticultural Society, reports 

 that the society's accounts show that 

 the spring exhibition was one of the 

 most profitable it has ever held and 

 a substantial balance has been the 

 result. Preparations for the chrysan- 

 themum show in the fall are in a for- 

 ward condition and the liberal prize 

 list will no doubt bring out a strong 

 competition. Speaking of his own busi- 

 ness, Mr. Eapp says that he and his 

 partner are rushed with landscape work 

 and that plant trade is good at the 

 Crown City Nursery. A specialty is 

 made here of choice perennials and 

 shrubs in small sizes for shipping. 



The new picotee-edged zinnia being 

 worked up by Fraser & Son, of Pasa- 

 dena, is quite a distinct break and Mr. 

 Fraser thinks it is a sure winner. Flow- 

 ers on the writer's desk sent by Mr. 

 Fraser are as large as a good, ordinary 

 zinnia, but of the richest and most 

 varied colors. Each petal has a dis- 

 tinct picotee edging and, though all 

 are beautiful, some of the golden yel- 

 lows with an edging of deep chestnut 

 brown and a pink with crimson edging 

 stand out as especially attractive. In 

 distinct contrast to these are their 

 "dahlia-flowered" zinnias, monsters in 

 size, with the same rich variety in tints 

 and great petalage. 



Frank Warner, who for many years 

 has been associated with Ed. Bust, of 

 South Pasadena, has purchased a 10- 

 acre tract at Inglewood, a rising sub- 

 urban town southwest of the city, and 

 intends to go into business there. At 

 first Mr. Warner intends to go largely 

 into bulbous stock, branching out later 

 into other lines. With his long experi- 

 ence in all branches of the nursery and 

 florists' business, it does not take a 

 seer to prophesy success for him and 

 this is what a host of good friends will 

 vrish him. . 



Another carload of baskets arrived at 

 the store of W. Armacost & Co. last 

 week. W. N. Williamson, the manager 

 there, has left for a well earned vaca- 

 tion. , . . 1 



An unusually big demand for funeral 



work at the store of the Eedondo Floral 

 Co. has kept those of the staff who are 

 not on vacation exceedingly busy, and 

 A. Knopf is looking forward to his va- 

 cation. Mr. Knopf intends to go to 

 Little Bear for a week and spend an- 

 other week at his citrus ranch near 

 Santa Ana. This week Miss Bennett, 

 the bookkeeper, and Dave Qoldenson 

 are away and President Borden is busy 

 getting the garden at the new home 

 in the same good condition as the old 

 one at Hollywood. 



In the absence of T. Brown, superin- 

 tendent of the greenhouses of Wright 's 

 Flower Shop, T. Wright has been put- 

 ting in considerable time at "the 

 ranch." The new greenhouse is fin- 

 ished and working, the older houses 

 renovated and everything ready for a 

 big season's business. Mr. Wright is 

 particularly pleased with the way the 

 young cyclamens are coming along this 

 season. 



The California Floral Co. reports that 



it is well satisfied with the way the 

 shipping business is keeping up; it is 

 beyond expectations for this time of 

 year. H. R. Eichards. 



SAK FRANCISCO, CAL. 



The Market. 



Asters dominate the market here, 

 both in respect to out-of-town ship- 

 ments and local demand. There is a 

 heavy crop and the quality of the flow- 

 ers is considered better than ever 

 before. The stems are long, the blooms 

 large and the colors all that can be 

 desired. They enter into strong com- 

 petition with other seasonable offer- 

 ings, the great abundance of which has 

 a tendency to weaken prices generally, 

 although some of the staples, such as 

 high-grade roses, are scarce and corre- 

 spondingly high. 



The good roses that come into the 

 market are cleaned up readily at so- 



Service that Advertises 



GEORGE J. HALL & CO. 



WHOLESALE 

 FLORISTS 



423 East 5th St. Los Angeles, Cal. 



WE NEVER FAIL 



Mention The Beriew when you write. 



SUMMER FLOWERS 



GREENS 



We are known for special care in selection and 

 packing of stock for iiot weather shipping. 



HOSE AT T HE R IGHT PRICE 

 BEST WEST COA ST RAFHA 

 SPHAGNUM MOSS 



L. A. FLORAL CO. 



Thm Hmtut of Quality and Smroiem 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



