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80 



The Florists^ Review 



Adoust 19, 1920 



I 

 I 



Pacific Coast Department j 



LOS ANGELES. 



The Market. 



Business on the whole showed improve- 

 ment last week and signs indicated that 

 if more good shipping stock had been in 

 the market there would have been little 

 trouble in disposing of it. Asters, gla- 

 dioli and other stock which will stand 

 the racket of shipping clean up finely, 

 but soft summer carnations are not pre- 

 sentable after a 24-hour or 48-hour trip; 

 consequently out-of-town retailers are 

 cutting them out of their requisitions. 

 Good, clean statice is away below the de- 

 mand and good strawflowers are also 

 needed in larger quantities. Eoses are 

 improving, but growers are bending 

 their energies more toward a good fall 

 and winter crop than toward getting 

 good stock now. 



Greens are fairly plentiful, but the 

 shipping qualities are not of the best. 

 The comparatively new evergreen honey- 

 suckle is going to be a winner for long- 

 distance shipments; this green keeps for 

 several weeks in first-class shape, while 

 its attractive appearance and deep 

 green color are other points in its favor. 

 An improved demand is noted for palms 

 and ferns. 



Eetailers generally are well satisfied, 

 considering the season. Funeral work 

 still constitutes the biggest part of the 

 business. 



Various Notes. 



J. W. Welters and E. L. (Jim) Hardy, 

 of the Dostal-Wolters Flower Shop, have 

 recently returned from a three weeks' 

 trip to the north, taking in Seattle, Port- 

 land and British Columbian points and 

 returning by way of Salt Lake City. 

 They report a most enjoyable time. Fred 

 Dostal says that business has kept up 

 well during their absence, especially fu- 

 neral work. 



The summer booklet or bulletin of the 

 H. N. Gage Co. shows that this firm is 

 going into an increasing number of spe- 

 cialties in both the bulb and the plant 

 line. Some excellent gladioli are being 

 sent from the Baldwin Park nursery of 

 this company, and Mr. Gage reports prog- 

 ress quite satisfactory at the new ranch 

 at Rivera. 



W. B. Clark, of San Jose, sales man- 

 ager of the Cottage Gardens Nurseries, 

 Eureka, called on the trade last week. 



E. M. Hall, of Geo. Hall & Co., figures 

 on a vacation trip this week, but he says 

 that it is diflficult to get away, even at 

 this season of the year, as they are 

 wisely keeping their help down to the 

 lowest possible point now. 



S. Purdie, of Purdie & Co., has just 

 returned from a two weeks' vacation at 

 Laguna Beach, looking tanned and happy 

 and reporting a high time. 



Friends of Tom Wright, of Wright's 

 Flower Shop, were sorry to hear of the 

 illness of Mrs. Wright; at the beginning 

 of this week it was thought that a minor 

 operation might be necessary. Fred 

 Westrom recently returned from the 

 wilds of the San Diego back country, 

 where there is some of the finest scenery 

 in the state, but where the roads are not 

 all boulevards. Mr. Westrom looks as 

 if the change had benefited him. 



George Eischen, manager at the store 

 of the Alexandria Florist, reports a good 

 deal of out-of-town work, as well as a 

 busy time in the store. 



Carl Brose, of Lichtenberg's force, 

 has left for a vacation trip to Humboldt 

 county and, in a letter received by 

 George Eischen, says that it is a little 

 cool in the northern part of the state. 

 But one of those five-pointers will prob- 

 ably make up for any inconvenience in 

 the matter of climate. 



Albert Goldenson, of Wolf skills' & 



Morris Goldenson, is tearing out the in- 

 terior of the store, removing a good deal 

 of the rockwork put in some time ago 

 and remodeling for the coming season. 

 A direct staircase from the store to the 

 office, to prevent customers from having 

 to go to the rear, is also projected. A 

 busy time with funeral work is the re- 

 port here. 



E. D. Sturtevant, of Hollywood, the 

 veteran grower of water lilies and other 

 aquatics, is running true to form. Some 

 fine hybrids between Nymphsea zanzi- 



MAIN 



DISPLAY ROOM 



OUR SHIPPING DEPARTMENT 



IS FINEST EQUIPPED IN THE WEST 



S. Murata & Co. 



380-386 South Los Angreles St. 



LOS ANGELES, CAL. 



Oldest and Most Experienced Shippers in Southern California 



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