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102 



The Florists' Rcvic^a 



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Adoost 19, 1920 



?»• florists whose cards appear on the pases oarryinc this head, are prepared to fill orders 

 ■.«. from other florists for local delivery on the usual basis. 



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ON THE GREAT AND PROSPEROUS WEST SIDE OP 



CHICAGO 



There is no larger, finer or better known store than that of 



H. N. BRUNS, F.7.t 3040 West Madison St. 



THE PLACE TO SEND YOUR TELEGRAPH ORDERS 



CINCINNATrS 



LEADING FLORIST 



MEMBER F. T. D. 



\x3tI)o^ UKjlK^ 



138-140 East Fourth Street 



CHICAGO w1uam"J: SMYTH 



Member norists' Telegraph Delivery Association 3101 tO 3109 Michigan Ave. 



linger, of the Rosory, Topeka, Kan., 

 has recently instituted in connection 

 with his new store at 118 East Seventh 

 fltreet. Anyone who decides to be mar- 

 Tied to the accompaniment of Mr. Bo- 

 .linger's flowers needs only to bring his 

 Qady, the license and the minister; for 

 those coming from out of town the par- 

 ticular convenience of this plan and 

 the superiority of such a wedding over 

 a ceremony performed in a bare room or 

 an empty church are manifest. For in 

 this marriage shop the bride and groom 

 can walk dov/n an aisle of palms and 

 stand before an embankment of ferns, 

 with large baskets of American Beauty 

 roses on either side and sheltering trel- 

 lises of twining clematis. Mr. Bolinger 

 has offered a complete service for the 

 first couple using his marriage shop; 



invitations may be issued for twenty- 

 five or more guests. 



SUMMER DISPLAY WINDOWS. 



During the midsummer it is most 

 desirable that the florist's display win- 

 dow have that attractive, cool appear- 

 ance, so refreshing on a sultry day, in 

 the opinion of W. S. Wells, of the Blu- 

 Maize Blossom Shop, Ann Arbor, Mich. 

 He suggests that all florists, when con- 

 sidering staging the summer window, 

 take into consideration the possibilities 

 of combining miniature landscape dis- 

 play, including a scenic effect, with some 

 definite floral article, and above all to 

 remember that window display is only 

 a good form of advertising and that ad- 

 vertising without some definite point 

 to be conveyed to the public might be 



considered as time and money wasted. 

 Therefore in designing all window dis- 

 plays, whether in summer or winter, it 

 is desirable that some definite feature 

 be brought to the public's attention. 



Too often, thinks Mr. Wells, we see 

 elaborate window displays, marvels so 

 far as creation is concerned, which have 

 no individual points other than attrac- 

 tiveness. A display of this sort might 

 as well be staged in a grocery store as 

 in a florist's establishment. Often we 

 see the florist's window filled with a 

 miscellaneous assprtment of baskets, 

 pottery, ferns and what not during the 

 dull season. This is a time when flo- 

 rists actually need business and it is 

 marvelous how a series of cleverly de- 

 signed windows, displaying some special 

 feature, will stimulate the interest of 



