104 



The Florists' Review 



AnonsT 19. 1020 



The florists whose cards aippeer on the pases oarrylnK this lieatf* are prepared to till orders 

 — »— from other florists for local delivery on the nsiial basis. 



REMEMBER, every customer 

 must be satisfied. If not, 

 either the order will be dupli- 

 cated or no pay accepted. 





<.><<>lllllilllllilllllll 



WE OWN and operate 



400,000 feet of glass for the 

 cultivation of high class cut 

 flowers and decorative plants 

 in our retail store. 



GUDE BROS.CO. 

 FLORISTS 



12i4FST.J4.W. 



WASH 1 N GTO'N.D.C. 



Send us your orders for 



WASHINGTON, D. C. 



and the surrounding country 



GUDE BROTHERS CO,12l4FSt.,N.W.,Washington,D.C 



MEMBER F. T. D. 



the flower-buying public. And, above 

 all, keep in your windows and sur- 

 roundings that fresh appearance that 

 reflects the character of the successful 

 florists' establishment of today. 



PROGRESS BY PUBLICITY. 



(Ciintlnued troiii a Preceding Pagre.) 



advance the general good, I submit to 

 your judgment. We have the material; 

 all we need is the means, and success is 

 yours. 



Make tlic florists' campaign a real 

 one and the result will be the best pay- 

 ing dividend you ever received. 



Many of you, no doubt, know of the 

 old story of the Indian who heard the 

 white folks slept on feathers. So he 

 got himself a feather and, after attempt- 

 ing a siesta, said, "White men all damn 

 liars." Doesn't this designate the at- 

 titude of some of the men in our craft 

 who start an advertising campaign with 

 the idea of immediate results and, not 

 getting quick benefits, say that adver- 

 tising is a waste? Common sense must 

 be used in this direction as in all move- 



BEYER FLORAL SHOP 



108 E. Jefferson Street 



SOUTH BEND, INDIANA 



Daily deliveries to Notre Dame University and St. 



Mary's Academy. Also close connections with 



Niles, Berrien Sprini^i. St. J'st'ph, Mich.; 



New Carlisle, Michifjan City, i aPorte, 



Elkhart, Goihes, Warsaw, Ind. 



Norristown and Conshohocken 



WILUS H. BALDWIN 

 CONSHOHOCKEN. PENNA. 



ments. Did your business grow over- 

 night or did you wait somewhat pa- 

 tiently for your success day by day until 

 you » reached your present status? So 

 with advertising; it must be worked at 

 patiently and then by persistent effort 

 will it merit its own reward. 



Today advertising is synonymous with 

 marketing and many a national adver- 

 tiser, at the recent Indianapolis conven- 

 tion of the Associated Advertising CTlubs 

 of the World, said that the sooner we 

 call advertising the means of market- 

 ing, the sooner we shall give it its right- 



YOUNGSTOWN, 0. 



Wilson's Flower Shoppe 



•QUALITY AND ^^^^^ ^^^^ 



SERVICE' 



MUSKOGEE, OKLA. 



MUSKOGEE CARNATION CO. 



Largest Growers and Retailers in 



Eastern Oklahoma 



Member Florists' Telegraph Delivery 



ARKANSAS CIH, KAN. 



McCool's Close-in-Greenhouse 



MEMBER F. T. D. 



ful power, when it will receive its full- 

 est benefits. We as florists, having had 

 only two years of its experience na- 

 tionally, have a great deal to be thank- 



