18 



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The Florists^ Review 



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ACODBT 26, 1920 



tors. The position is now filled by J. F. 

 Amman n. 



The board of directors includes the 

 president and vice-president and thir- 

 teen directors. These were nominated 

 by the various local bodies of growers 

 represented each naming a man. Those 

 selected are: Otto Amling, May wood, 

 111.; W. J. Pilcher, St. Louis; Thomas 

 Boland, Nahant, Mass.; Chas. H. Plumb, 

 Detroit; James W. Heacock, Wyncote, 

 Pa.; Walter Amling, Pana, 111.; Carl 

 Hagenburger, West Mentor, O.; F. E. 

 Pierson, Tarrytown, N. Y.; W. J. Palmer, 



Buffalo; Earl H. Mann, Richmond, Ind.; 

 Joseph Merritt, Baltimore; W. A. Ken- 

 nedy, Milwaukee; J. 8. Wilson, Des 

 Moines, la. 



To provide the sinews of war, thirty- 

 one growers responded to the proposal 

 of Wallace B. Pierson to lend the treas- 

 ury of the organization $100 each until it 

 should receive income through the means 

 of collection planned. These were: 

 Thomas Boland, A. M. Henshaw, Carl 

 Hagenburger, H. B. Brookins, Earl H. 

 Mann, C, E. De Wever, Joseph H. Hill, 



W. A. Rowe, E. Allan Peirce, Eobert 

 Simpson, Philip Breitmeyer, J. J. Hess, 

 J. 8. Wilson, Guy Bate, Herbert Bate, 

 David J. Scott, Adolph Poehlmann, S. J. 

 Goddard, W. J. Palmer, Paul Amling, 

 G. B. Scheimel, Louis J. Daut, Hem- 

 breiker & Cole, Walter Amling, A. L. 

 Miller, Walter Beimels, F. C. W. Brown 

 and J. F. Ammann. 

 ^ The final act of the meeting was a 

 rising vote of thanks to J. F. Ammann 

 for his arduous work in perfecting the 

 organization in the last six months. 



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CONVENTION CLOSING 



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S. A. F. TO PUSH PUBIJOITY. 



Low Funds Not Deterrent. 



In a session that approached in its 

 enthusiasm the meetings of the famous 

 Billy Sunday, the 8. A. F. on the after- 

 noon of August 18 determined to stick 

 to its national publicity campaign and 

 by sheer persistence find a way to carry 

 it on. 



To stir the audience in the ballroom 

 of the Hotel Hollenden to such warmth, 

 a speaker admirably suited to the occa- 

 sion headed the program. S. E. Lat- 

 shaw, advertising director of the But- 

 terick Publications, New York, sought 

 to stop again and again when he felt he 

 had exceeded the time allotted him, but 

 was urged by his hearers to continue. 

 He pointed out the achievements of co- 

 operative publicity in other fields, enu- 

 merating about twenty products so 

 advertised on a national scale. He in- 

 dicated the problems which they faced 

 and which, in fact, the S. A. F. faces, 

 and showed the vast opportunities ahead 

 if those problems could be solved. At 

 the conclusion of his address Mr. Lat- 

 shaw was warmly cheered when the 

 members of the society rose to give him 

 a vote of thanks. 



Though Major P. F. O'Keefe declared 

 Mr. Latshaw had so thoroughly stolen 

 his thunder that there was little left of 

 his prepared remarks to be given, he 

 proceeded to explain a good many points 

 in a way that held the close interest of 

 all. He outlined a way to raise funds, 

 which was given in his address pub- 

 lished in The Beview last week. 



The Society's Status. 



These addresses and the report of 

 Henry Penn placed the situation before 

 the society. The members had been in- 

 troduced to it the day before, when H. 

 P. Knoble, as chairman of the finance 

 committee, had made his report. At 

 that time, speaking extemporaneously, 

 he explained that he would merely state 

 the facts. These were that the society, 

 because of the appropriations of $5,000 

 each in the last two years to the na- 

 tional publicity campaign and the inclu- 

 sion of the national flower show fund 

 in the general fund, now faced a deficit 

 covering the years from 1916 to the 

 present. This fact, he said, did not im- 

 pair the society's financial status. The 

 condition was due to the inability of the 

 society to hold the St. Louis national 

 flower show, which would naturally have 

 added $5,000 to $7,000 to the society's 

 exchequer, and to the large accretion of 



life members in 1919, which added 

 greatly to the permanent fund, but re- 

 duced the income by dues to the general 

 fund, since all life membership dues go 

 to the former, while annual membership 

 dues go to the latter. The permanent 

 fund jumped to about $53,000 in the last 

 year, when over 1,000 life members were 

 added at the old rate of $25. 



In view of these facts no action was 

 taken to approve the executive board's 

 recommendation that $7,500 be appro- 

 priated for the national publicity fund 

 in 1920. 



Wbat to Do. 



Just what was to be done was not 

 clear to anyone. George Asmus, how- 

 ever, in a stirring speech that aroused 

 everyone present, asserted that, though 

 the committee was at the end of its re- 

 sources, florists could rest assured that 

 it would not quit. The campaign, he 

 declared, would be carried on. The new 

 growers' organization offered a ray of 

 hope ahead and in the meantime those 

 who had carried on the campaign would 

 not stop working. He did not believe 

 that those who had thus far contributed 

 to the fund should be asked for any 

 more money. He thought florists who 

 had not adequately supported the cam- 

 paign should be called on and the $13,000 

 due in unpaid subscriptions should be 

 paid by those who pledged it. 



How strong was the feeling for the 

 campaign was shown by the warm sup- 

 port voiced in the speeches which fol- 

 lowed, by Robert C. Kerr, Max Schling, 

 J. F. Ammann, Philip Breitmeyer, W. F. 

 Gude and Charles H. Grakelow. 



Attention was brought to the fact 

 that of the 500 billboards contracted for 

 by the 8. A. F., between 300 and 400 

 remain unsold. It was urged that own- 

 ers of greenhouses everywhere in the 

 country put up one of these signs. The 

 price, $50, is so low that no florist need 

 hesitate in the belief that he is getting 

 a bargain. 



The plan, insofar as definite measures 

 were forecast, to be followed by the 

 committee is to carry out the present 

 orders for advertising, but to suspend 

 during the late fall if funds are not 

 forthcoming. In the meantime every ef- 

 fort will be made to secure subscriptions 

 from new contributors and to obtain 

 payment of the $13,000 unpaid pledges. 



Experts Talk on Coal. 



For the closing session on the soci- 

 ety's own program, Thursday morning, 

 August 19, two experts held the atten- 

 tion of the members with talks that 

 were of great interest. John W, Love, 



of the Cleveland Plain Dealer, gave an 

 outline of the coal situation, revealing 

 the confusion that exists at present and 

 makes predictions impossible. 



He was followed by an even more 

 interesting talk by John R. Herron, the 

 head of a firm of heating engineers in 

 Cleveland. He stated in opening that 

 the usual waste in heating plants is 

 about thirty per cent and occasionally 

 as much as sixty per cent. They can, 

 however, be made sixty to eighty per 

 cent eflScient, instead of the forty to 

 seventy per cent represented by those 

 figures. 



The causes of poor heating efficiency, 

 he stated, were six: Poor coal, poor 

 water, poor firing, leaky settings, dirty 

 tubes and waste of returns. Florists are 

 familiar with the varying grades of coal 

 and require no enlightenment on that 

 point. Poor water is caused by varying 

 degrees of hardness, which can be 

 treated by several methods with more 

 or less success. The difference between 

 good firing and poor firing and their ef- 

 fects is also clear to florists. By reme- 

 dying leaky settings, Mr. Herron stated, 

 efficiency may be raised as much as 

 twenty-five per cent. By hand cleaning, 

 or, better, by mechanical cleaners, dirty 

 tubes may be eliminated and efficiency 

 thereby increased five per cent. The re- 

 turning of steam to the boilers aids in 

 raising boiler efficiency also, as much as 

 from two to twelve per cent. 



Reports Presented. 



John G. Esler said that 318 ballots 

 had been cast at the polls. The officers 

 were, of course, unanimously elected. 

 The ballot on directors was as follows: 

 Thomas Joy, 201; H. G. Berning, 151; 

 Carl Hagenburger, 156; Harry Pap- 

 worth, 124. So Thomas Joy and Carl 

 Hagenburger were declared elected. 



Thereupon Thomas Roland, elected 

 next year's president, made a speech of 

 thanks that was much applauded. 



George Asmus delivered his report on 

 the national flower show as it appeared 

 in last week's issue of The Review. 



The delayed report of the committee 

 on the development of American prod- 

 ucts was presented by F. R. Pierson, the 

 chairman. He called attention to the 

 opportunity and obligation placed be- 

 fore the trade by Quarantine No. 37 and 

 asked that suggestions be sent the com- 

 mittee as to what had been and what 

 could be grown in various parts of this 

 country, so that investigation might be 

 made. 



In supplementing Mr. Pierson 's re- 

 port, E. G. Hill talked interestingly, but 



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