'■•-T^ ~ v-r, '•™'." 



20 



The Florists^ Review 



AcousT 26, 192U 



mark airplane mail^ as can be seen from 

 the envelope reproduced on page 19. If 

 you get a letter by airplane mail, you 

 will know it by the cancellation stamp. 

 The postage is the same as on ordinary 

 mail. The stamps on the envelope that 

 carried S. A. F. convention news to The 

 Eeview are removed, since United States 

 statute forbids the reproduction of our 

 country's postage stamps. 



TRADE £XHIBIi;S. 



Ijargest on Becord. 



When all was said and done, Secre- 

 tary Young stated that whereas 17^000 

 square feet of exhibition space had 

 been the largest total sold hitherto, 

 at Chicago in 1912, this year the fig- 

 ure exceeded 17,500. It is to be re- 

 meijibered, also, that the rate is fifty 

 per cent larger this year than in 1912. 

 The number of exhibitors was close to 

 100 on the convention floor. 



Those who staged exhibits after the 

 report was sent for last week's Eeview 

 were as follows: 



J. W. Davis Co., Terre Haute, Ind. 



Some fine-looking cyclamens in 3-inch 

 to 5-inch pots graced the tables of the 

 J. W. Davis Co., Terre Haute, Ind. A 

 large, photograph and a water color 

 sketch of the range, Davis Gardens, 

 showed where they grew. 



Domoto Bros., San Francisco, Cal. 



After eight days in an express car 

 without refrigerator service, the blooms 

 of chrysanthemums, asters, hydrangeas, 

 rubrum lilies and strawflowers that ar- 

 rived from Domoto Bros., San Fran- 



cisco, the last day pf the convention 

 were in remarkably fln€ condition. The 

 mums were Early Frost and Chrysolora. 

 The hydrangeas were a new variety of 

 the firm's own, called Domotoni. There 

 were potted Japanese dwarf cedars, no 

 more than twelve to eighteen inches 

 high, though said to be many years old. 



Florists' Publicity Servico Bureau, 

 CMCafi^o. 



Adjoining the ofl5.cial S. A. F. sane- 

 ■' tum, meaning Secretary Young's desk, 

 was the headquarters of the Florists ' 

 Publicity Service Bureau, Chicaigo. The 

 large S. A. F. billboard was the back- 

 ground and on the desk was a slogan 

 sign with electric light flashing appara- 

 tus, a new device for the retailer's 

 window. 



Florists' Telegraph Delivery 

 Association, Detroit. 



Near Secretary John Young's official 

 quarters the F. T. D. had its quarters, 

 for the reception of possible members 

 and the transaction of the association's 

 increasing activities. 



Roman J. Irwin, New York. 



Literature and price lists regarding 

 his offerings furnished the sole decora- 

 tions of Eoman J. Irwin's space. 



Lindley Box & Paper Co., Marion, Ind. 



The regular line of the Lindley Box 

 & Paper Co., Marion, Ind., was shown 

 by a number of sample boxes, on which 

 appeared the names of florists whose 

 well known names furnished ample evi- 

 dence of the excellent trade enjoyed 

 by this company. Gray, green and 

 white boxes were exhibited and the 



page advertisement" in The Eeview 

 served as price list. 



Newton Floral Co., Newton, Kan. 



Photographs of the new seedling ger;:- 

 nium, Kansas, were shown by the New- 

 ton Floral Co., Newton, Kan. This pink 

 dwarf double geranium grows, it is 

 stated, as many as eleven blooms in a 

 5-inch pot. It is reported to be es- 

 pecially good for pot culture. Plants 

 wiljebe on sale in the fall of 1921 and 

 the following spring. 



W. J. Palmer & Son, Buffalo, N. Y. 



On the F. T. D. table was a vase of 

 the new summer and winter violet, St. 

 Paulina's, which is to be sent out next 

 spring by W. J. Palmer & Son, Buffalo, 

 N. Y., an,d J. Gammagfe & Sons, London, 

 Ont. It is a pleasing color and reported 

 to be a real acquisition. 



F. R. Pierson, Tarrjrtown, N. Y, 



Eailroad delay prevented the arrival 

 till the last day of F. E. Pierson 's ex- 

 hibit, from Tarrytown, N. Y. This com- 

 prised some excellent specimens of ferns 

 in various sizes, among them Victory, 

 compacta and elegantissima. 



Quality Brands Co., Cleveland. 



How the glazing compound, Vitaplas- 

 tic, makes glass stick was shown at the 

 exhibit of the Quality Brands Co., 

 Cleveland, not only by literature and 

 photographs, but also by a section of 

 sash. The gun for applying it and the 

 new machine to fill the guns were there 

 for inspection also. Eoofing material 

 and greenhouse paint are others of the 

 firm's products. 



Frank A. V0I2, Cincinnati, 0. 



Colored photographs showed the form 

 and qualities of Frank A. Volz's double 

 cinerarias, which he thinks will be an 

 acquisition for the trade's Easter sales. 



White Bros., Medina, N. Y. 



A basket of white roses in the midst 

 of Carl Hagenburger's display attracted 

 much notice. They were blooms of the 

 new rose. White Sunburst, from White 

 Bros., Medina, N. Y. 



AWARDS TO TRADE EXHIBITS. 



Carl Hagenburger. 



(General Chairman of Cleveland Arranffemente Conimlttoe, Electc<l S. A. F. Director.) 



Judges Have Hard Task. 



The judges of the trade exhibits had 

 a big job to cover in most section?, 

 though not in all. In sections A, B and 

 F, including plants, cut flowers, bulbs, 

 seeds and garden requisites, the judges 

 were Irwin Bertermann, George Bate 

 and Thomas Joy. In sections E and G, 

 including florists' supplies and miscel- 

 laneous exhibits, E. A. Fetters, Eobert 

 C. Kerr and Charles E. Eussell were 

 the judges. In sections C and D, com- 

 prising boilers and heating apparatus 

 and greenhouse structures, Joseph H- 

 Hill, E. Allan Peirce and Eobert Simp- 

 son officiated. 



In the plant section, honorable men- 

 tion was awarded to Henry A. Drcer, 

 Inc., Philadelphia; Eobert Craig Co., 

 Philadelphia; Joseph Heacock Co., Wyn- 

 cote. Pa.; W. A. Manda, Inc., Soutli 

 Orange, N. J., and Carl Hagenburgcr, 

 West Mentor, O. A certificate of merit 

 was awarded the Eobert Craig Co. on 

 Dracaena Longii. The Storrs & Harrison 

 Co., Painesville, O., and Jackson & Per- 

 kins Co., Newark, N. Y., were highly 

 commended on the production of forcing 

 shrubbery. ,. ^ 



