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26 



The Florists^ Review 



August 26, 1920 



that the border line between Canada 

 and the United States was extremely 

 thin, floriculturally speaking. Remarks 

 followed from W. S. Wells, of Ann 

 Arbor, Mich., Charles H. Grakelow, the 

 silver-tongued Philadelphian, and many 

 others present. At the conclusion every- 

 body stood up and introduced himself 

 or herself to everybody else, in F. T. 

 D. style, to further promote the ties 

 of familiarity. 



WASHINGTON, D. 0. 



The Market. 



The dark, rainy weather which pre- 

 vailed during last week has not helped 

 things in the least, and, consequently, 

 business was slower than it has been 

 during the entire summer, with the ex- 

 ception of funeral work. The demand 

 for Easter lilies fell off slightly and all 

 other varieties of stock moved slowly. 

 Stock for working up funeral pieces 

 was the chief demand of the week. As- 

 ters were more plentiful and averaged 

 from $1.50 to $4 per hundred, roses 

 ran from $2 to $8 per hundred, Shasta 

 daisies $1.50 and $2 per hundred and 

 dahlias brought 2 and 3 cents. There 

 was some fine Sprengeri on the market 

 last week. The supply of plumosus is 

 good. 



Various Notes. 



O. A. C. Oehmler has returned from 

 his vacation. Mr. Oehmler and his fam- 

 ily spent several weeks at Colonial 

 Beach and even Baby Oehmler had the 

 time of his life. G. V. S. 



NATIONAL PUBLICITY CAMPAIGN. 



Much Discussed at Cleveland. 



The publicity campaign was an impor- 

 tant topic at the Cleveland convention 

 of the S. A. F. An enthusiastic gather- 

 ing at the session devoted to it endorsed 

 the work that had been done, and there 

 were many outspoken in their praise of 

 the campaign. Owing to the apathy of 

 a large majority of the florists of the 

 country, which of late has been marked, 

 it was a question in the minds of some 

 whether the campaign might not be 

 abandoned. There was, however, a gen- 

 eral expression of opinion that any 

 abandonment would be an appalling 

 calamity in view of the tremendous 

 amount of good accomplished for the 

 florists' industry. As a result, the cam- 

 paign is to be pushed more vigorously 

 than ever. 



One feature of the proceedings was 

 the reading of a letter from a large flo- 

 rists ' concern in England, Bees, Ltd., of 

 Liverpool, enclosing check for $50 as a 

 subscription to the campaign. The let- 

 ter contained a request for permission 

 to use the slogan, "Say It with Flow- 

 ers," in connection with a publicity 

 campaign about to be started in Eng- 

 land. It goes without saying that the 

 permission was granted. The slogan in 

 time ought to have world-wide use. 



The fact was deplored that a number 

 of florists had not yet met the obliga- 

 tions of their subscription guarantees. 

 This has, no doubt, been due to careless- 

 ness. It is hoped that they will now 

 feel the importance of making a remit- 

 tance and send in their checks without 

 further delay. 



The committee is pleased to continue - 

 its work, but it is up to the florists to 

 give the necessary financial assistance. 



As has often been said in this column, 

 if every florist would give only $5 to- 

 ward the campaign, it would be fully 

 financed. Several have individually 

 given 100 times this amount, but that 

 is no reason why ninety-nine other flo- 

 rists in each case should evade a sub- 

 scription to the fund which is creating 

 so much benefit for them. 



At the convention hundreds of in- 

 cidents were related in proof of the 

 business-bringing power of our slogan 

 and its actual promotion of business. 

 All of this was interesting to those who 

 have thus far subscribed and especially 

 to those enthusiasts who have doubled 

 or trebled their subscriptions. Now you, 

 Mr. Florist, who have not yet sub- 

 scribed; don't you think it is about time 

 we heard from youf You have, doubt- 

 less, always been proud to pay your own 

 way and you are assured that in mak- 

 ing a subscription to our fund you re- 



lieve yourself of any thought that you 

 are benefiting from the generosity of 

 others. You are not really giving any- 

 thing; you are merely investing a small 

 amount, which most surely will bring 

 good returns. This has been proved time 

 and again. 



You can also help in another way. 

 Perhaps your establishment furnishes 

 an opportunity for the display of one 

 of our big billboard signs, "Say It with 

 Flowers." If so, you would help the 

 campaign if you would get one and in- 

 stall it. They are cheap — about the cost 

 of the material and labor; they are or- 

 namental and quite desirable. Let us 

 hear from you. John Young, Sec *y. 



Livingston, Mont. — The Quality 

 Flower Shop made an assignment in 

 April, to J. A. Lovelace, of Bozeman, 

 Mont., who is running it for the crei^- 

 itors. 



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WE NEED THESE LISTS 



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THE nomenclature committee has 

 been in frequent correspondence 

 during the year with the chairman and 

 secretary of the American Joint Com- 

 mittee on Horticultural Nomenclature 

 concerning the adoption of some stand- 

 ard list or code of plant names, both 

 scientific and common, for commercial 

 use. The American Joint Committee 

 represents the American Association of 

 Nurserymen, Ornamental Growers' As- 

 sociation, American Society of Land- 

 scape Architects, American Pharmaceu- 

 tical Association, American Association 

 of Park Superintendents, American Seed 

 Trade Association, the Society of Amer- 

 ican Florists and the American Pomo- 

 logical Society. 



The following extract is taken from a 

 recent statement of the chairman, J. 

 Horace McFarland: 



The recoRnltion long ago of the Importance 

 of some Rtandard list or code of plant names, 

 both scientific and common, for commercial use, 

 led the constituent organizations named in this 

 prospectus, iis tlie matter was from time to time 

 presented to them, to appoint suitable commit- 

 tees, out of which was formed, through proper 

 representation, the American Joint Committee 

 on Horticultural Nomenclature. The basis on 

 which the commercial organizations supporting 

 this effort have acted in authorizing that sup- 

 port, was that such action would tend to 

 "make buying easier." 



The publication, in March, 1917, of the 

 sixth and final volume of Bailey's Cyclopedia 

 of Horticulture, which included a "Finding 

 Ust" covering practically all plants in American 

 commerce, or liliely soon to get into American 

 commerce, furnished a basis for immediate 

 action, inasmuch as one of the constituent or- 

 ganizations, the American Association of Nurs- 

 erymen, had definitely adopted the nomencla- 

 ture of Bailey's Standard Cyclopedia. 



The acceptance and adoption of this Official 

 Code has been both surprising and gratifying. 



The preparation of this code of scientific 

 names was realized to be only preliminary to 

 the eventual Official Catalogue of Plant Names, 

 which should Include the important common or 

 vernacular names as well as the accepted scien- 

 tific names. A subcommittee proceeded to pre- 

 pare ao official catalogue. The catalogue is in 

 a forward state. 



The prospectus prepared by the committee 

 indicates both the completeness and the con- 

 venience of this catalogue, which it is hoped will 

 be adopted and used generally for a term of not 

 less than ten years, during which time the work 

 of revising and extending it should go forward 

 without intermission. 



It is important that those considering this 

 work should note the following definite matters 

 related to its completion: 



Summary of a report by E. A. White, chair- 

 man of the Nomenclature Committee of the S. 

 A. F., presented at the Cleveland convention, 

 August 17. 1920. 



1. FORM. The form adopted, differing ma- 

 terially from that enforced upon the 1917 Official 

 Code of Standardized Plant Names, has been 

 chosen so that suitably bound copies of it may 

 be found available for field and pocket use. 



2. FRUIT NOMENCLATURE. The standard 

 code of the American Pomologlcal Society is 

 adopted by the American Joint Committee. 

 Whether or not it shall be Included in this 

 volume has not yet been determined. 



3. SEED NAMES. Many of the items sold by 

 seedsmen are already covered in tlie Official 

 Catalogue of Plant Names, but no consideration 

 has been undertaken of vegetable varieties. 

 In which, as has been recently observed by an 

 acute seedsman, "perhaps one thousand distinct 

 varieties have been honored with about ten 

 thousand names," CoBperation is now being 

 sought with the American Seed Trade Associa- 

 tion, under which It is hoped that that organiza- 

 tion, in harmony with the Vegetable Growers' 

 Association of America, may supply a check-list 

 of accepted standardized vegetable names for 

 insertion In this colume. 



4. SPECIAL NAME-LISTS. It is recofl>lJi«( 

 that horticultural commerce is Intimately col 

 cemed with subjects like the rose, the irU, thi 

 peony, the sweet pen, the dahlia, the chrysanthe- 

 mum, etc., each of which is represented by 

 numerous named varieties, confusion In which 

 is a source of loss and bother. It has therefore 

 been concluded to introduce Into this volume 

 checklists supplied by the societies governing 

 the subjects presented. Thus, the American 

 Rose Society will propose a check-list of roses 

 in American commerce, which may be accepted 

 as accurate so far as the names and sources 

 are concerned. The American Iris Society will 

 provide a similar check-list of irises, and so on 

 with various important plant items. 



It is hoped to be able to provide one copy of 

 the Official Catalogue for each member of the 

 constituent organizations who makes written 

 application for it, and to make it available to 

 others and to libraries ot a proper price. 



In addition to the foregoing, Harlan 

 P. Kelsey, the secretary of the commit- 

 tee, makes the following recommenda- 

 tion: 



There should be established immediately a 

 national plant registration bureau which should 

 pass on all new plant names and whose decisions 

 should be final. This bureau should be equipped 

 to identify any plant material submitted to it 

 and to register new names. How are you going 

 to know although the name is correct that you 

 get the plant that goes with it? Plant identifica- 

 tion is absolutely necessary. You must not 

 only have the standard name, but you must know- 

 that that name is actually attached to the right 

 plant. For the present Dr. Colvllle, botanist of 

 the United States Department of Agriculture, 

 is willing to take samples of plants growing in 

 your nursery rows and tell you if you have them 

 labeled correctly. Send specimen illustration, 

 your description and the entire plant where it 

 is possible, otherwise the flower and fruit pressed 

 l)etween paper. 



AH those who wish them and will send their 

 names to me will get proof sheets of the new 

 edition, but we shall expect in return that you 

 sit down and spend some real time going over 

 the common name list particularly, and offer 

 your suggestions and criticisms. You can be "' 

 immense help to the committee, but the limA w» 



-•*■■ ■ - ^ — ^' 



